Brand page · Clothing · Sweden
Bread & Boxers: 35.6K visits a month, 124 active Meta ads.
Bread & Boxers — Bread & Boxers is a Swedish brand that creates simple, comfortable underwear and everyday essentials made from cotton. In September 2026 breadandboxers.com drew an estimated 35.6K visits, down 22% on the month before. It ranks #126 of 1,542 Clothing brands in Sweden and holds a 3.8 Trustpilot rating over 167 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Bread & Boxers is a Swedish brand that creates simple, comfortable underwear and everyday essentials made from cotton.
01 · Traffic
How much traffic Bread & Boxers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bread & Boxers drew an estimated 35.6K visits in September 2026, down 22% on the month before and up 2% over three months.
- Worldwide#227,186of 4.5M sites · Top 10%
- In Sweden#1,697of 27.3K sites · Top 10%
- Clothing, worldwide#21,706of 459,295 brands · Top 5%
- Clothing, Sweden#126of 1,542 brands · Top 10%
35.6K
estimated visits in September
1 mo ▼ −22.1%4 mo ▲ +2.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bread & Boxers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bread & Boxers holds 3.8 out of 5 on Trustpilot over 167 reviews, 61 of them in the last twelve months: 64% of customers give five stars and 14% one star. That volume places Bread & Boxers in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Lingerie Store Underwear Store Clothing Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bread & Boxers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bread & Boxers's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Bread & Boxers in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bread & Boxers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bread & Boxers runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text).
3 for 2 on T-Shirts, Tanks & Long SleevesBread & Boxers13 Oct 2026video
3 for 2 på T-skjorter, singletter og langermede plaggBread & Boxers13 Oct 2026image
3 for 2 på T-skjorter, singletter og langermede plaggBread & Boxers13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Bread & Boxers ABverified
Text ad21 Oct 2026Bread & Boxers ABverified
Image ad21 Oct 2026Bread & Boxersverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bread & Boxers.
The creators who tag @breadandboxers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @breadandboxers on Instagram, led by Atooni Al-Adhami (90.5K followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAtooni Al-Adhami@atoonis · INTL | Photography visual arts Creator | 90.5K | 2.7% | 1 | Tagged @breadandboxers |
06 · Competitors according to Gravity
Who Bread & Boxers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bread & Boxers among Clothing brands in Sweden. The closest is BOXR, then Jockey, DiceEg, Top Underwear, Fruit of the Loom, mindwear.co.kr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BOXRboxrstore.com | |||||||
| Jockeyjockey.com | |||||||
| DiceEgdiceunderwear.com | |||||||
| Top Underweartopwear.com | |||||||
| Fruit of the Loomfruit.com | |||||||
| mindwear.co.krmindwear.co.kr |
07 · Company
The company behind Bread & Boxers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bread & Boxers is a company based in Sweden, founded in 2009 according to LinkedIn, on a domain registered in July 2008. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2009, per LinkedIn
- Domain registered
- 3 Jul 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- breadandboxers.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bread & Boxers
What people ask Google about Bread & Boxers.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bread & Boxers legit?
According to Gravity by Benchr, Bread & Boxers is a brand based in Sweden: its website has existed since July 2008, its Trustpilot profile is claimed by the brand, it employs 11 people on LinkedIn, it has 23,429 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bread & Boxers reviews: is it worth it?
Customers rate Bread & Boxers 3.8 out of 5 on Trustpilot over 167 reviews, 61 of them in the last twelve months: 64% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bread & Boxers sell?
Bread & Boxers is a Swedish brand that creates simple, comfortable underwear and everyday essentials made from cotton. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Bread & Boxers have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bread & Boxers advertises on Facebook and Instagram and on Google, where its offers often run. Check breadandboxers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Bread & Boxers?
Gravity by Benchr records a company based in Sweden, founded in 2009 according to LinkedIn, on a domain registered in 2008, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bread & Boxers doing well?
Yes. Gravity by Benchr estimates about 35,600 visits to breadandboxers.com in September 2026, down 22% in a month and up 2% over three months. Bread & Boxers ranks #126 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Bread & Boxers' ad budget?
Gravity by Benchr does not publish a spend figure for Bread & Boxers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Bread & Boxers ranks #126 of 1,542 by estimated traffic. Its closest competitors on the same market are BOXR, Jockey, DiceEg, Top Underwear, Fruit of the Loom. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bread & Boxers.