Brand page · Clothing
Fruit of the Loom: 248K visits a month, 4 active Meta ads.
Fruit of the Loom — Fruit of the Loom is a brand that sells comfortable underwear and stylish apparel for men, women, and kids. In September 2026 fruit.com drew an estimated 248K visits, down 26% on the month before. It ranks #579 of 97,158 Clothing brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Fruit of the Loom is a brand that sells comfortable underwear and stylish apparel for men, women, and kids.
01 · Traffic
How much traffic Fruit of the Loom gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fruit of the Loom drew an estimated 248K visits in September 2026, down 26% on the month before and down 11% over three months.
- Worldwide#43,850of 4.5M sites · Top 1%
- In United States#14,326of 1.2M sites · Top 5%
- Clothing, worldwide#3,880of 459,295 brands · Top 1%
- Clothing, United States#579of 97,158 brands · Top 1%
248K
estimated visits in September
1 mo ▼ −26.1%4 mo ▼ −10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fruit of the Loom.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fruit of the Loom holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Underwear Store Clothing Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fruit of the Loom sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fruit of the Loom's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Fruit of the Loom in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fruit of the Loom is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fruit of the Loom runs Meta ads on Facebook, Instagram.
A little vintage. A lot iconic. Classic comfort meets modern style with Fruit of the Loom × @zaraFruit of the Loom17 Sept 2026video
A little vintage. A lot iconic. Classic comfort meets modern style with Fruit of the Loom × Zara.Fruit of the Loom16 Sept 2026video
Editorial Fruit Of The Loom™ X Zara | ZARA United StatesFruit of the Loom16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Fruit of the Loom.
The creators who tag @fruitoftheloom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fruitoftheloom on Instagram, led by 이영미 (10.4K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 이이영미@youngmi_0909 · 🇰🇷 KR | Fashion style luxury Creator | 10.4K | 1.2% | 3 | Tagged @fruitoftheloom |
06 · Competitors according to Gravity
Who Fruit of the Loom competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fruit of the Loom among Clothing brands. The closest is hanes.com, then Top Underwear, Jockey, Sliponline, Extreme Intimo, Muchachomalo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hanes.comhanes.com | |||||||
| Top Underweartopwear.com | |||||||
| Jockeyjockey.com | |||||||
| Sliponlinesliponline.nl | |||||||
| Extreme Intimoextremeintimo.com | |||||||
| Muchachomalomuchachomalo.com |
07 · Company
The company behind Fruit of the Loom.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fruit of the Loom is an e-commerce brand, founded in 1990 according to LinkedIn, on a domain registered in March 1995. It employs about 148 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1990, per LinkedIn
- Domain registered
- 5 Mar 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 148 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fruit.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fruit of the Loom
What people ask Google about Fruit of the Loom.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fruit of the Loom legit or a scam?
According to Gravity by Benchr, Fruit of the Loom is a brand: its website has existed since March 1995, it employs 148 people on LinkedIn, it has 58,514 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Fruit of the Loom sell?
Fruit of the Loom is a brand that sells comfortable underwear and stylish apparel for men, women, and kids. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Fruit of the Loom have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fruit of the Loom advertises on Facebook and Instagram, where its offers often run. Check fruit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Fruit of the Loom?
Gravity by Benchr records a company, founded in 1990 according to LinkedIn, on a domain registered in 1995, with 148 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fruit of the Loom doing well?
Not at the moment. Gravity by Benchr estimates about 247,500 visits to fruit.com in September 2026, down 26% in a month and down 11% over three months. Fruit of the Loom ranks #579 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Fruit of the Loom's ad budget?
Gravity by Benchr does not publish a spend figure for Fruit of the Loom on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Fruit of the Loom ranks #579 of 97,158 by estimated traffic. Its closest competitors on the same market are hanes.com, Top Underwear, Jockey, Sliponline, Extreme Intimo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fruit of the Loom.