Brand page · Tools · Italy
Bricofer Group: 183K visits a month, 1 active Meta ads, Gravity score 546.
Bricofer Group — Bricofer Group SpA is an Italian hardware store chain that sells DIY products, home and garden items. The company offers a wide range of products including tools, building materials, gardening supplies, and home decoration items. In September 2026 bricofer.it drew an estimated 183K visits, down 30% on the month before. It ranks #3 of 234 Tools brands in Italy and holds a 3.2 Trustpilot rating over 202 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Tools brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bricofer Group SpA is an Italian hardware store chain that sells DIY products, home and garden items. The company offers a wide range of products including tools, building materials, gardening supplies, and home decoration items.
01 · Traffic
How much traffic Bricofer Group gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bricofer Group drew an estimated 183K visits in September 2026, down 30% on the month before and down 22% over three months.
- Worldwide#56,438of 4.5M sites · Top 5%
- In Italy#1,404of 138K sites · Top 5%
- Tools, worldwide#273of 49,532 brands · Top 1%
- Tools, Italy#3of 234 brands · Top 5%
183K
estimated visits in September
1 mo ▼ −30.0%4 mo ▼ −21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bricofer Group.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bricofer Group holds 3.2 out of 5 on Trustpilot over 202 reviews, 46 of them in the last twelve months: 39% of customers give five stars and 46% one star. That volume places Bricofer Group in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Lighting Store Do-it-Yourself Shop Hardware Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bricofer Group sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bricofer Group's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Bricofer Group in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Bricofer Group is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bricofer Group runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since January 2023 (image, text).
Nuova apertura BricoferBricofer2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Bricofer Group.
The creators who tag @bricoferfaidate on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bricoferfaidate on Instagram, led by Riccardo Gagliolo (20.4K followers, 73.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRiccardo Gagliolo@riccardogagliolo · 🇮🇹 IT | Fitness sport bodybuilding Creator | 20.4K | 73.6% | 1 | Tagged @bricoferfaidate |
06 · Competitors according to Gravity
Who Bricofer Group competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bricofer Group among Tools brands in Italy. The closest is BAUHAUS Schweiz, then Sodimac Argentina, bricomarche.com, homebase.co.uk, manomano.it, OBI.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BAUHAUS Schweizbauhaus.ch | |||||||
| Sodimac Argentinasodimac.com.ar | |||||||
| bricomarche.combricomarche.com | |||||||
| homebase.co.ukhomebase.co.uk | |||||||
| manomano.itmanomano.it | |||||||
| OBI.itobi-italia.it |
07 · Company
The company behind Bricofer Group.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bricofer Group is a company based in Italy, founded in 1979 according to LinkedIn. It employs about 690 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇮🇹 Italy
- Founded
- 1979, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 690 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bricofer.it · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bricofer Group
What people ask Google about Bricofer Group.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bricofer Group a legit company?
According to Gravity by Benchr, Bricofer Group is a brand based in Italy: it sells on a Magento store, it employs 690 people on LinkedIn, it has 43,096 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bricofer Group reviews
Customers rate Bricofer Group 3.2 out of 5 on Trustpilot over 202 reviews, 46 of them in the last twelve months: 39% give five stars, 46% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bricofer Group?
Bricofer Group SpA is an Italian hardware store chain that sells DIY products, home and garden items. The company offers a wide range of products including tools, building materials, gardening supplies, and home decoration items. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Is there a Bricofer Group discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bricofer Group advertises on Facebook and Instagram and on Google, where its offers often run. Check bricofer.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bricofer Group?
Bricofer Group sells on its own website, bricofer.it, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bricofer Group?
Gravity by Benchr records a company based in Italy, founded in 1979 according to LinkedIn, with 690 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bricofer Group growing?
Not at the moment. Gravity by Benchr estimates about 183,000 visits to bricofer.it in September 2026, down 30% in a month and down 22% over three months. Bricofer Group ranks #3 of 234 Tools brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bricofer Group use?
Gravity by Benchr identifies bricofer.it as a Magento store. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bricofer Group's ad budget?
Gravity by Benchr does not publish a spend figure for Bricofer Group on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Italy?
Among Tools brands in Italy in the Gravity by Benchr index, Bricofer Group ranks #3 of 234 by estimated traffic. Its closest competitors on the same market are BAUHAUS Schweiz, Sodimac Argentina, bricomarche.com, homebase.co.uk, manomano.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bricofer Group.