Brand page · Building Consumables · United Kingdom
Homebase: 1.2M visits a month, 84 active Meta ads.
Homebase — Homebase is a retail company that sells DIY products, garden and outdoor items, paint, decorating supplies, furniture, and home improvement essentials. In September 2026 homebase.co.uk drew an estimated 1.2M visits, down 22% on the month before. It ranks #2 of 689 Building Consumables brands in United Kingdom and holds a 3.9 Trustpilot rating over 196,395 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Homebase is a retail company that sells DIY products, garden and outdoor items, paint, decorating supplies, furniture, and home improvement essentials.
01 · Traffic
How much traffic Homebase gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Homebase drew an estimated 1.2M visits in September 2026, down 22% on the month before and down 33% over three months.
- Worldwide#10,284of 4.5M sites · Top 1%
- In United Kingdom#375of 192K sites · Top 1%
- Building Consumables, worldwide#13of 22,981 brands · Top 1%
- Building Consumables, United Kingdom#2of 689 brands · Top 1%
1.2M
estimated visits in September
1 mo ▼ −22.5%4 mo ▼ −32.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Homebase.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Homebase holds 3.9 out of 5 on Trustpilot over 196,395 reviews, 896 of them in the last twelve months: 66% of customers give five stars and 15% one star. That volume places Homebase in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Homebase scores 4.3 over 164 reviews.
Home Improvement Store Bathroom Supply Store Do-it-Yourself Shop Garden Center Kitchen Furniture Store Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Homebase sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Homebase's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Homebase in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Homebase is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Homebase runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2025 (image, video).
default_collection_headlineHomebase12 Oct 2026image
Wilko Plastic Free Dog Eye and Ear Wipes 25pkHomebase10 Oct 2026image
default_collection_headlineHomebase10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad12 Oct 2026CDS (SUPERSTORES INTERNATIONAL) LIMITEDverified
Image ad29 Sept 2026CDS (SUPERSTORES INTERNATIONAL) LIMITEDverified
Image ad29 Sept 2026CDS (SUPERSTORES INTERNATIONAL) LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Homebase.
The creators who tag @homebase_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @homebase_uk on Instagram, led by 𝕃𝕠𝕠𝕜 𝕎𝕙𝕒𝕥 𝕀𝕟𝕤𝕡𝕚𝕣𝕖𝕤 𝕄𝕖 (29.4K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝕃𝕠𝕠𝕜 𝕎𝕙𝕒𝕥 𝕀𝕟𝕤𝕡𝕚𝕣𝕖𝕤 𝕄𝕖@lookwhatinspiresme · 🇵🇱 PL | Decoration garden diy Creator | 29.4K | — | 4 | Tagged @homebase_uk |
06 · Competitors according to Gravity
Who Homebase competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Homebase among Building Consumables brands in United Kingdom. The closest is homedepot.com, then leroymerlin.es, obi.at, hornbach.de, toom.de, HELLWEG Die Profi-Baumärkte.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| homedepot.comhomedepot.com | |||||||
| leroymerlin.esleroymerlin.es | |||||||
| obi.atobi.at | |||||||
| hornbach.dehornbach.de | |||||||
| toom.detoom.de | |||||||
| HELLWEG Die Profi-Baumärktehellweg.de |
07 · Company
The company behind Homebase.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Homebase is a company based in United Kingdom, founded in 1979 according to LinkedIn, on a domain registered in June 1996. It employs about 2,923 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1979, per LinkedIn
- Domain registered
- 21 Jun 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,923 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- homebase.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Homebase
What people ask Google about Homebase.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Homebase legit or a scam?
According to Gravity by Benchr, Homebase is a brand based in United Kingdom: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it employs 2,923 people on LinkedIn, it has 186,786 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Homebase reviews
Customers rate Homebase 3.9 out of 5 on Trustpilot over 196,395 reviews, 896 of them in the last twelve months: 66% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Homebase scores 4.3 over 164 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Homebase sell?
Homebase is a retail company that sells DIY products, garden and outdoor items, paint, decorating supplies, furniture, and home improvement essentials. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Homebase promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Homebase advertises on Facebook and Instagram and on Google, where its offers often run. Check homebase.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Homebase?
Gravity by Benchr records a company based in United Kingdom, founded in 1979 according to LinkedIn, on a domain registered in 1996, with 2,923 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Homebase growing?
Not at the moment. Gravity by Benchr estimates about 1,195,600 visits to homebase.co.uk in September 2026, down 22% in a month and down 33% over three months. Homebase ranks #2 of 689 Building Consumables brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Homebase spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Homebase on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in United Kingdom?
Among Building Consumables brands in United Kingdom in the Gravity by Benchr index, Homebase ranks #2 of 689 by estimated traffic. Its closest competitors on the same market are homedepot.com, leroymerlin.es, obi.at, hornbach.de, toom.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Homebase.