Brand page · Building Materials · Germany

BRICOFLOR Top 5% worldwide Top 5% in Germany Top 1% in Building Materials Top 5% in Building Materials in Germany
bricoflor.de·🇩🇪 Germany

BRICOFLOR: 131K visits a month, 41 active Meta ads, Gravity score 649.

BRICOFLOR — BRICOFLOR is an online retailer specializing in flooring and wallpaper products, offering over 30,000 articles including vinyl, laminate, parquet, and ceramic tiles for renovation and construction needs. In September 2026 bricoflor.de drew an estimated 131K visits, up 5% on the month before. It ranks #17 of 625 Building Materials brands in Germany and holds a 4.2 Trustpilot rating over 283 reviews.

bricoflor.de@bricoflor.de 2.4KYouTube 2.3KFacebookLinkedIn 2.8KTrustpilot 4.2Meta Ad Library 41

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
131K
+5% vs. August 2026
Instagram followers
2.4K
557 posts · @bricoflor.de
Trustpilot
4.2
283 reviews · 117 in 12 months
Meta ads
41
active · on Google since 2021
Products
—
Data not available
Rank in Germany
#17
of 625 in Building Materials
LinkedIn
2.8K
followers · 25 employees
Earned media value
€24.5
per month, Instagram

Gravity score

649/ 1000 · 8 of 10 indicators rated
Brand Power639
Momentum632
Performance675

Percentiles within 24 peers: Building Materials brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

BRICOFLOR is an online retailer specializing in flooring and wallpaper products, offering over 30,000 articles including vinyl, laminate, parquet, and ceramic tiles for renovation and construction needs.

01 · Traffic

How much traffic BRICOFLOR gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

BRICOFLOR drew an estimated 131K visits in September 2026, up 5% on the month before and up 7% over three months.

  • Worldwide#74,569of 4.5M sites · Top 5%
  • In Germany#3,382of 184K sites · Top 5%
  • Building Materials, worldwide#398of 90,845 brands · Top 1%
  • Building Materials, Germany#17of 625 brands · Top 5%
Monthly visitssource Sept 2026

131K

estimated visits in September

1 mo ▲ +4.9%4 mo ▲ +7.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about BRICOFLOR.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

BRICOFLOR holds 4.2 out of 5 on Trustpilot over 283 reviews, 117 of them in the last twelve months: 71% of customers give five stars and 16% one star. That volume places BRICOFLOR in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 20 Oct 2026
4.2TrustScore · 283 reviews · 117 in 12 months
Top 20% review volumeTop 30% rating quality
5 ★71%
4 ★8%
3 ★2%
2 ★3%
1 ★16%

Flooring Store Wallpaper Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What BRICOFLOR sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read BRICOFLOR's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Building Materials
Building Materials88%
Decor7%
Home & Garden1%

The dominant category places BRICOFLOR in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about BRICOFLOR.

The creators who tag @bricoflor.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @bricoflor.de · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who BRICOFLOR competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for BRICOFLOR among Building Materials brands in Germany. The closest is BuildDirect, then Floor & Decor, tarkett.ru, BRENO, laminatdepot.de, Topps Tiles.

CompetitorsBuilding Materials · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
BuildDirectbuilddirect.com
Floor & Decorflooranddecor.com
tarkett.rutarkett.ru
BRENObreno.cz
laminatdepot.delaminatdepot.de
Topps Tilestoppstiles.co.uk
Competitors Gravity finds for BRICOFLOR. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare BRICOFLOR with BuildDirect

07 · Company

The company behind BRICOFLOR.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

BRICOFLOR is a company based in Germany, founded in 2006 according to LinkedIn. It employs about 25 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany
Founded
2006, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
25 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
bricoflor.de
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about BRICOFLOR

What people ask Google about BRICOFLOR.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is BRICOFLOR a legit company?

According to Gravity by Benchr, BRICOFLOR is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 25 people on LinkedIn, it has 2,431 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about BRICOFLOR?

Customers rate BRICOFLOR 4.2 out of 5 on Trustpilot over 283 reviews, 117 of them in the last twelve months: 71% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is BRICOFLOR known for?

BRICOFLOR is an online retailer specializing in flooring and wallpaper products, offering over 30,000 articles including vinyl, laminate, parquet, and ceramic tiles for renovation and construction needs. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.

Does BRICOFLOR have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: BRICOFLOR advertises on Facebook and Instagram and on Google, where its offers often run. Check bricoflor.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns BRICOFLOR?

Gravity by Benchr records a company based in Germany, founded in 2006 according to LinkedIn, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is BRICOFLOR growing?

Yes. Gravity by Benchr estimates about 131,200 visits to bricoflor.de in September 2026, up 5% in a month and up 7% over three months. BRICOFLOR ranks #17 of 625 Building Materials brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does BRICOFLOR spend on Meta ads?

Gravity by Benchr does not publish a spend figure for BRICOFLOR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Building Materials brands in Germany?

Among Building Materials brands in Germany in the Gravity by Benchr index, BRICOFLOR ranks #17 of 625 by estimated traffic. Its closest competitors on the same market are BuildDirect, Floor & Decor, tarkett.ru, BRENO, laminatdepot.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BRICOFLOR.