Brand page · Building Materials · United States
BuildDirect: 126K visits a month, 16 active Meta ads, Gravity score 452.
BuildDirect — BuildDirect is a flooring and building materials supplier serving both professionals and homeowners across North America, offering waterproof vinyl, laminate, engineered hardwood, tile, carpet and specialty surfaces. In September 2026 builddirect.com drew an estimated 126K visits, down 13% on the month before. It ranks #34 of 2,178 Building Materials brands in United States and holds a 3.8 Trustpilot rating over 634 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Building Materials brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BuildDirect is a flooring and building materials supplier serving both professionals and homeowners across North America, offering waterproof vinyl, laminate, engineered hardwood, tile, carpet and specialty surfaces.
01 · Traffic
How much traffic BuildDirect gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BuildDirect drew an estimated 126K visits in September 2026, down 13% on the month before and down 59% over three months.
- Worldwide#77,245of 4.5M sites · Top 5%
- In United States#25,477of 1.2M sites · Top 5%
- Building Materials, worldwide#416of 90,845 brands · Top 1%
- Building Materials, United States#34of 2,178 brands · Top 5%
126K
estimated visits in September
1 mo ▼ −12.7%4 mo ▼ −59.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BuildDirect.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BuildDirect holds 3.8 out of 5 on Trustpilot over 634 reviews, 17 of them in the last twelve months: 74% of customers give five stars and 15% one star. That volume places BuildDirect in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Handyman Furniture Store Flooring Contractor Interior Designer Hardware Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BuildDirect sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BuildDirect sells on Shopify, 100% of its catalogue in stock. The best seller is FanFold XPS Flooring Underlayment – 100 sq. ft. (2mm), at US$50.00, followed by Laminate Moldings - 12mm Wide Board Collection - Hickory Antique and FloorMuffler UltraSeal Acoustic Underlayment – 100 sq. ft. (2mm).
FanFold XPS Flooring Underlayment – 100 sq. ft. (2mm)BuildDirectUS$50.00In stock
Laminate Moldings - 12mm Wide Board Collection - Hickory AntiqueBuildDirectUS$34.29–US$55.69In stock
FloorMuffler UltraSeal Acoustic Underlayment – 100 sq. ft. (2mm)BuildDirectUS$79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BuildDirect in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 16% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$43.19
- Currency
- USD
04 · Ads
What BuildDirect is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BuildDirect runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Don't Buy Flooring Without an ExpertBuildDirect4 Oct 2026image
Don't Buy Flooring Without an ExpertBuildDirect3 Oct 2026image
Don't Buy Flooring Without an ExpertBuildDirect22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026BuildDirect Technologies Inc.verified
Video ad21 Oct 2026BuildDirect Technologies Inc.verified
Text ad21 Oct 2026BuildDirect Technologies Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BuildDirect.
The creators who tag @builddirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @builddirect on Instagram, led by Jessica Rae Sommer (18.1K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica Rae Sommer@jessicaraesommer · 🇺🇸 US | Parenting family Creator | 18.1K | 1.3% | 2 | Tagged @builddirect |
06 · Competitors according to Gravity
Who BuildDirect competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BuildDirect among Building Materials brands in United States. The closest is Renovate Direct, then UK Flooring Direct, flooringdirect.co.uk, Flooret, Wood Flooring, Floor & Decor.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Renovate Directrenovatedirect.co.uk | |||||||
| UK Flooring Directukflooringdirect.co.uk | |||||||
| flooringdirect.co.ukflooringdirect.co.uk | |||||||
| Flooretflooret.com | |||||||
| Wood Flooringdirectwoodflooring.co.uk | |||||||
| Floor & Decorflooranddecor.com |
07 · Company
The company behind BuildDirect.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BuildDirect is a company based in Seattle, United States, founded in 1999 according to LinkedIn, on a domain registered in August 1999. It employs about 73 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seattle
- Founded
- 1999, per LinkedIn
- Domain registered
- 18 Aug 1999
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 73 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- builddirect.com · Shopify · USD
- Catalogue
- 58 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BuildDirect
What people ask Google about BuildDirect.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BuildDirect legit?
According to Gravity by Benchr, BuildDirect is a brand based in Seattle, United States: its website has existed since August 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 73 people on LinkedIn, it has 18,106 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about BuildDirect?
Customers rate BuildDirect 3.8 out of 5 on Trustpilot over 634 reviews, 17 of them in the last twelve months: 74% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BuildDirect known for?
BuildDirect is a flooring and building materials supplier serving both professionals and homeowners across North America, offering waterproof vinyl, laminate, engineered hardwood, tile, carpet and specialty surfaces. Gravity by Benchr classifies it under Building Materials, with Flooring & Carpet making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BuildDirect prices: how much is it?
BuildDirect's best seller, FanFold XPS Flooring Underlayment – 100 sq. ft. (2mm), sells US$50.00 on builddirect.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check builddirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a BuildDirect discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BuildDirect advertises on Facebook and Instagram and on Google, where its offers often run. Check builddirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BuildDirect?
BuildDirect sells on its own website, builddirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns BuildDirect?
Gravity by Benchr records a company based in Seattle, United States, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 73 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BuildDirect doing well?
Not at the moment. Gravity by Benchr estimates about 125,800 visits to builddirect.com in September 2026, down 13% in a month and down 59% over three months. BuildDirect ranks #34 of 2,178 Building Materials brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BuildDirect use?
Gravity by Benchr identifies builddirect.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BuildDirect spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BuildDirect on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in United States?
Among Building Materials brands in United States in the Gravity by Benchr index, BuildDirect ranks #34 of 2,178 by estimated traffic. Its closest competitors on the same market are Renovate Direct, UK Flooring Direct, flooringdirect.co.uk, Flooret, Wood Flooring. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BuildDirect.