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Brand page · Building Materials

BRICOFLOR Top 10% worldwide Top 5% in Building Materials
bricoflor.nl·Since 2010

BRICOFLOR traffic, ads & competitors 35k visits a month, 7 active Meta ads.

BRICOFLOR — BRICOFLOR is an online retailer specializing in flooring and wall coverings including PVC floors, vinyl, laminate, wallpaper, and carpets. The company offers a wide range of home renovation products with over 30,000 items from various brands. In September 2026 bricoflor.nl drew an estimated 35k visits, up 18% on the month before. It ranks #64 of 473 Building Materials brands and holds a 3.8 Trustpilot rating over 173 reviews.

bricoflor.nl@bricoflornl 323YouTube 14FacebookLinkedIn 2.8kTrustpilot 3.8Meta Ad Library 7

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
35k
+18% vs. August 2026
Instagram followers
323
46 posts · @bricoflornl
Trustpilot
3.8
173 reviews · 92 in 12 months
Meta ads
7
active · on Google since 2021
Products
—
Data not available
Rank in the Netherlands
#64
of 473 in Building Materials
LinkedIn
2.8k
followers · 25 employees
Earned media value
€6.0
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

BRICOFLOR is an online retailer specializing in flooring and wall coverings including PVC floors, vinyl, laminate, wallpaper, and carpets. The company offers a wide range of home renovation products with over 30,000 items from various brands.

01 · Traffic

BRICOFLOR website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

BRICOFLOR drew an estimated 35k visits in September 2026, up 18% on the month before and down 11% over three months.

  • Worldwide#230,629of 4.5m sites · Top 10%
  • In Netherlands#3,305of 78.6k sites · Top 5%
  • Building Materials, worldwide#2,269of 90,845 brands · Top 5%
  • Building Materials, Netherlands#64of 473 brands · Top 20%
Monthly visitssource Sept 2026

35k

estimated visits in September

1 mo ▲ +17.7%4 mo ▼ −11.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

BRICOFLOR reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

BRICOFLOR holds 3.8 out of 5 on Trustpilot over 173 reviews, 92 of them in the last twelve months: 64% of customers give five stars and 26% one star. That volume places BRICOFLOR in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.

Trustpilotclaimed page · read 20 Oct 2026
3.8TrustScore · 173 reviews · 92 in 12 months
Top 30% review volumeTop 50% rating quality
5 ★64%
4 ★8%
3 ★1%
2 ★2%
1 ★26%

Flooring Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

BRICOFLOR best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read BRICOFLOR's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Building Materials
Building Materials65%
Decor27%
Home & Garden2%

The dominant category places BRICOFLOR in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

BRICOFLOR influencers

The creators who tag @bricoflornl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @bricoflornl · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

BRICOFLOR competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for BRICOFLOR among Building Materials brands. The closest is Carpets, then livingfloor.com, teppeabo.no, Material Depot, ПолMALL, Martin Phillips.

CompetitorsBuilding Materials · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Carpetstopcarpetsandfloors.co.za
livingfloor.comlivingfloor.com
teppeabo.noteppeabo.no
Material Depotmaterialdepot.in
ПолMALLpolmall.com.ua
Martin Phillipsmartinphillipscarpets.co.uk
Competitors Gravity finds for BRICOFLOR. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare BRICOFLOR with Carpets

07 · Company

Who is behind BRICOFLOR?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

BRICOFLOR is an e-commerce brand, founded in 2006 according to LinkedIn, on a domain registered in June 2010. It employs about 25 people.

Legal entityGravity index, Sept 2026
Founded
2006, per LinkedIn
Domain registered
6 Jun 2010
Employees
25 on LinkedIn
DistributionGravity index, Sept 2026
Own store
bricoflor.nl
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about BRICOFLOR

What people ask Google about BRICOFLOR.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is BRICOFLOR a legit company?

According to Gravity by Benchr, BRICOFLOR is a brand: its website has existed since June 2010, its Trustpilot profile is claimed by the brand, it employs 25 people on LinkedIn, it has 323 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

BRICOFLOR reviews: is it worth it?

Customers rate BRICOFLOR 3.8 out of 5 on Trustpilot over 173 reviews, 92 of them in the last twelve months: 64% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is BRICOFLOR?

BRICOFLOR is an online retailer specializing in flooring and wall coverings including PVC floors, vinyl, laminate, wallpaper, and carpets. The company offers a wide range of home renovation products with over 30,000 items from various brands. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.

Does BRICOFLOR have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: BRICOFLOR advertises on Facebook and Instagram and on Google, where its offers often run. Check bricoflor.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns BRICOFLOR?

Gravity by Benchr records a company, founded in 2006 according to LinkedIn, on a domain registered in 2010, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is BRICOFLOR doing well?

Not at the moment. Gravity by Benchr estimates about 35,000 visits to bricoflor.nl in September 2026, up 18% in a month and down 11% over three months. BRICOFLOR ranks #64 of 473 Building Materials brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is BRICOFLOR's ad budget?

Gravity by Benchr does not publish a spend figure for BRICOFLOR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Building Materials brands?

Among Building Materials brands in the Gravity by Benchr index, BRICOFLOR ranks #64 of 473 by estimated traffic. Its closest competitors on the same market are Carpets, livingfloor.com, teppeabo.no, Material Depot and ПолMALL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BRICOFLOR.