Brand page · Lawn & Garden · Italy
Brico io: 271K visits a month, 20 active Meta ads.
Brico io — Brico io is an Italian chain of stores for home improvement, DIY and gardening, offering a complete commercial offer for people who love taking care of their home and garden. In September 2026 bricoio.it drew an estimated 271K visits, down 28% on the month before. It ranks #1 of 294 Lawn & Garden brands in Italy and holds a 1.8 Trustpilot rating over 275 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Brico io is an Italian chain of stores for home improvement, DIY and gardening, offering a complete commercial offer for people who love taking care of their home and garden.
01 · Traffic
How much traffic Brico io gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Brico io drew an estimated 271K visits in September 2026, down 28% on the month before and down 19% over three months.
- Worldwide#40,763of 4.5M sites · Top 1%
- In Italy#1,048of 138K sites · Top 1%
- Lawn & Garden, worldwide#142of 52,482 brands · Top 1%
- Lawn & Garden, Italy#1of 294 brands · Top 1%
271K
estimated visits in September
1 mo ▼ −28.5%4 mo ▼ −19.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Brico io.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Brico io holds 1.8 out of 5 on Trustpilot over 275 reviews, 32 of them in the last twelve months: 21% of customers give five stars and 69% one star. That volume places Brico io in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Garden Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Brico io sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Brico io's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Brico io in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Brico io is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Brico io runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Buono ScontoBrico io Italia5 Oct 2026image
Scarica il couponBrico io Italia1 Oct 2026image
Recruting Day Busto ArsizioBrico io Italia1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Brico io.
The creators who tag @bricoioitalia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bricoioitalia on Instagram, led by Superstudio Events (19.8K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSuperstudio Events@superstudio.events · 🇮🇹 IT | Fashion style luxury Creator | 19.8K | 0.2% | 2 | Tagged @bricoioitalia |
06 · Competitors according to Gravity
Who Brico io competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Brico io among Lawn & Garden brands in Italy. The closest is brico.be, then Mr.Bricolage, eurobrico.com, BRICO, Bricomarché, bricocenter.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| brico.bebrico.be | |||||||
| Mr.Bricolagemr-bricolage.be | |||||||
| eurobrico.comeurobrico.com | |||||||
| BRICObricodepot.ro | |||||||
| Bricomarchébricomarche.pt | |||||||
| bricocenter.itbricocenter.it |
07 · Company
The company behind Brico io.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Brico io is a company based in Italy, founded in 1986 according to LinkedIn. It employs about 476 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1986, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 476 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bricoio.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Brico io
What people ask Google about Brico io.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Brico io legit or a scam?
According to Gravity by Benchr, Brico io is a brand based in Italy: its Trustpilot profile is claimed by the brand, it employs 476 people on LinkedIn, it has 40,798 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Brico io reviews: is it worth it?
Customers rate Brico io 1.8 out of 5 on Trustpilot over 275 reviews, 32 of them in the last twelve months: 21% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Brico io sell?
Brico io is an Italian chain of stores for home improvement, DIY and gardening, offering a complete commercial offer for people who love taking care of their home and garden. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
Is there a Brico io discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Brico io advertises on Facebook and Instagram and on Google, where its offers often run. Check bricoio.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Brico io?
Gravity by Benchr records a company based in Italy, founded in 1986 according to LinkedIn, with 476 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Brico io growing?
Not at the moment. Gravity by Benchr estimates about 270,600 visits to bricoio.it in September 2026, down 28% in a month and down 19% over three months. Brico io ranks #1 of 294 Lawn & Garden brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Brico io spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Brico io on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in Italy?
Among Lawn & Garden brands in Italy in the Gravity by Benchr index, Brico io ranks #1 of 294 by estimated traffic. Its closest competitors on the same market are brico.be, Mr.Bricolage, eurobrico.com, BRICO, Bricomarché. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brico io.