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Brand page · Clothing · Sweden

Bright Swimwear Top 5% worldwide Top 5% in Sweden Top 5% in Clothing Top 5% in Clothing in Sweden
brightswimwear.com·🇸🇪 Riala, Sweden· Shopify·Since 2017

Bright Swimwear traffic, ads & competitors 59.9k visits a month, 115 active Meta ads, Gravity score 443.

Bright Swimwear — Bright Swimwear is a brand that sells high quality bikinis and swimwear with bright, colorful and summer-inspired designs. In September 2026 brightswimwear.com drew an estimated 59.9k visits, down 36% on the month before. It ranks #2,410 of 97,158 Clothing brands in Sweden and holds a 4.3 Trustpilot rating over 2,702 reviews.

brightswimwear.com@brightswimwear 550kLinkedIn 4.8kTrustpilot 4.3Meta Ad Library 115

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
59.9k
−36% vs. August 2026
Instagram followers
550k
1,440 posts · @brightswimwear
Trustpilot
4.3
2,702 reviews · 286 in 12 months
Meta ads
115
active · on Google since 2025
Products
95%
in stock · 129 collections
Rank in the United States
#2,410
of 97,158 in Clothing
LinkedIn
4.8k
followers · 31 employees
Earned media value
€139.5k
per month, Instagram

Gravity score

443/ 1000 · 10 of 10 indicators rated
Brand Power579
Momentum261
Performance489

Percentiles within 95 peers: Clothing brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Bright Swimwear is a brand that sells high quality bikinis and swimwear with bright, colorful and summer-inspired designs.

01 · Traffic

How much traffic Bright Swimwear gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Bright Swimwear drew an estimated 59.9k visits in September 2026, down 36% on the month before and down 62% over three months.

  • Worldwide#145,564of 4.5m sites · Top 5%
  • In United States#47,016of 1.2m sites · Top 5%
  • Clothing, worldwide#14,075of 459,295 brands · Top 5%
  • Clothing, United States#2,410of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

59.9k

estimated visits in September

1 mo ▼ −35.9%4 mo ▼ −62.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Bright Swimwear.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Bright Swimwear holds 4.3 out of 5 on Trustpilot over 2,702 reviews, 286 of them in the last twelve months: 73% of customers give five stars and 9% one star. That volume places Bright Swimwear in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 2,702 reviews · 286 in 12 months
Top 5% review volumeTop 30% rating quality
5 ★73%
4 ★11%
3 ★5%
2 ★1%
1 ★9%

Clothing Store Swimwear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Bright Swimwear sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Bright Swimwear sells on Shopify, 95% of its catalogue in stock. The best seller is Melody Top (A Tropical Night), at SEK 354.00, followed by Melody Top (Paradise Pink) and Melody Top (Night Floral).

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Swimwear97%
Shorts1%
Dresses1%
Skirts0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing100%
Clothing Accessories0%
Gift Cards0%

The dominant category places Bright Swimwear in its comparison group.

Prices and ratingsstore data
Average rating
4.26 / 5
Rated products
82% of the catalogue
In stock
95%
Upper price quartile
US$47.17
Currency
SEK

05 · Influencers

Who talks about Bright Swimwear.

The creators who tag @brightswimwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @brightswimwear on Instagram, led by Danielle Nicole (12.4k followers, 2.3% engagement).

Influencersaccounts tagging @brightswimwear · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDanielle Nicole@danielllenicole_ · 🇺🇸 USBeauty cosmetics skincare Creator12.4k2.3%5Tagged @brightswimwear
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Bright Swimwear competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Bright Swimwear among Clothing brands in Sweden. The closest is LilyEase, then PremCurve, Chikie, Sunnybikinis, Strawberry Milk Mob, Dolfin Swimwear.

CompetitorsClothing · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
LilyEaselilyease.com
PremCurvepremcurve.com
Chikiechikiewear.com
Sunnybikinissunnybikinis.com
Strawberry Milk Mobstrawberrymilkmob.com
Dolfin Swimweardolfinswimwear.com
Competitors Gravity finds for Bright Swimwear. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Bright Swimwear with LilyEase

07 · Company

The company behind Bright Swimwear.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Bright Swimwear is a company based in Riala, Sweden, founded in 2017 according to LinkedIn, on a domain registered in July 2017. It employs about 31 people.

Legal entityGravity index, Nov 2026
Entity country
🇸🇪 Sweden · Riala
Founded
2017, per LinkedIn
Domain registered
4 Jul 2017
Status
Operating
Employees
31 on LinkedIn
DistributionGravity index, Nov 2026
Own store
brightswimwear.com · Shopify · USD
Catalogue
129 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Bright Swimwear

What people ask Google about Bright Swimwear.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Bright Swimwear a legit company?

According to Gravity by Benchr, Bright Swimwear is a brand based in Riala, Sweden: its website has existed since July 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 549,512 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Bright Swimwear?

Customers rate Bright Swimwear 4.3 out of 5 on Trustpilot over 2,702 reviews, 286 of them in the last twelve months: 73% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Bright Swimwear?

Bright Swimwear is a brand that sells high quality bikinis and swimwear with bright, colorful and summer-inspired designs. Gravity by Benchr classifies it under Clothing, with Swimwear making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Bright Swimwear prices: how much is it?

Bright Swimwear's best seller, Melody Top (A Tropical Night), sells SEK 354.00 on brightswimwear.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check brightswimwear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Bright Swimwear discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Bright Swimwear advertises on Facebook and Instagram and on Google, where its offers often run. Check brightswimwear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Bright Swimwear?

Bright Swimwear sells on its own website, brightswimwear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Bright Swimwear?

Gravity by Benchr records a company based in Riala, Sweden, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Bright Swimwear doing well?

Not at the moment. Gravity by Benchr estimates about 59,900 visits to brightswimwear.com in September 2026, down 36% in a month and down 62% over three months. Bright Swimwear ranks #2,410 of 97,158 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Bright Swimwear use?

Gravity by Benchr identifies brightswimwear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Bright Swimwear's ad budget?

Gravity by Benchr does not publish a spend figure for Bright Swimwear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Sweden?

Among Clothing brands in Sweden in the Gravity by Benchr index, Bright Swimwear ranks #2,410 of 97,158 by estimated traffic. Its closest competitors on the same market are LilyEase, PremCurve, Chikie, Sunnybikinis and Strawberry Milk Mob. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bright Swimwear.