Brand page · Personal Care · Norway
Brilleland: 93.1K visits a month, 3 active Meta ads.
Brilleland — Brilleland is a Norwegian optical chain that offers eyeglasses, contact lenses, and sunglasses with eye examinations available. In September 2026 brilleland.no drew an estimated 93.1K visits, up 6% on the month before. It ranks #7 of 305 Personal Care brands in Norway and holds a 2.0 Trustpilot rating over 99 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Brilleland is a Norwegian optical chain that offers eyeglasses, contact lenses, and sunglasses with eye examinations available.
01 · Traffic
How much traffic Brilleland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Brilleland drew an estimated 93.1K visits in September 2026, up 6% on the month before and down 11% over three months.
- Worldwide#99,597of 4.5M sites · Top 5%
- In Norway#406of 15.2K sites · Top 5%
- Personal Care, worldwide#4,916of 215,119 brands · Top 5%
- Personal Care, Norway#7of 305 brands · Top 5%
93.1K
estimated visits in September
1 mo ▲ +6.1%4 mo ▼ −11.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Brilleland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Brilleland holds 2.0 out of 5 on Trustpilot over 99 reviews, 23 of them in the last twelve months: 17% of customers give five stars and 68% one star. That volume places Brilleland in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Eye Care Center Contact Lenses Supplier Glasses Store Optician
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Brilleland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Brilleland's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Brilleland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Brilleland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Brilleland runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text).
Verdens synsdag hos BrillelandBrilleland5 Oct 2026image
Verdens synsdag hos BrillelandBrilleland4 Oct 2026image
Bestill time til synstestBrilleland11 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Brillelandverified
Text ad21 Oct 2026Brillelandverified
Text ad21 Oct 2026Brillelandverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Brilleland.
The creators who tag @brilleland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @brilleland on Instagram, led by Salum A. Kashafali (96.4K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSalum A. Kashafali@salumkashafali · 🇳🇴 NO | Pro sports athletes Creator | 96.4K | 0.3% | 2 | Tagged @brilleland |
06 · Competitors according to Gravity
Who Brilleland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Brilleland among Personal Care brands in Norway. The closest is Lentiamo, then Mais Optica, Moje-lece.si, McOptic, Pearle, Optik Tunggal.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lentiamolentiamo.cz | |||||||
| Mais Opticamaisoptica.pt | |||||||
| Moje-lece.simoje-lece.si | |||||||
| McOpticmcoptic.ch | |||||||
| Pearlepearle.at | |||||||
| Optik Tunggaloptiktunggal.com |
07 · Company
The company behind Brilleland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Brilleland is a company based in Norway, on a domain registered in November 1999. It employs about 242 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- Data not available
- Domain registered
- 15 Nov 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 242 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- brilleland.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Brilleland
What people ask Google about Brilleland.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Brilleland a legit company?
According to Gravity by Benchr, Brilleland is a brand based in Norway: its website has existed since November 1999, it employs 242 people on LinkedIn, it has 3,357 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Brilleland reviews: is it worth it?
Customers rate Brilleland 2.0 out of 5 on Trustpilot over 99 reviews, 23 of them in the last twelve months: 17% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Brilleland?
Brilleland is a Norwegian optical chain that offers eyeglasses, contact lenses, and sunglasses with eye examinations available. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Brilleland discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Brilleland advertises on Facebook and Instagram and on Google, where its offers often run. Check brilleland.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Brilleland?
Gravity by Benchr records a company based in Norway, whose domain was registered in 1999, with 242 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Brilleland growing?
Not at the moment. Gravity by Benchr estimates about 93,100 visits to brilleland.no in September 2026, up 6% in a month and down 11% over three months. Brilleland ranks #7 of 305 Personal Care brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Brilleland's ad budget?
Gravity by Benchr does not publish a spend figure for Brilleland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Norway?
Among Personal Care brands in Norway in the Gravity by Benchr index, Brilleland ranks #7 of 305 by estimated traffic. Its closest competitors on the same market are Lentiamo, Mais Optica, Moje-lece.si, McOptic, Pearle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brilleland.