Brand page · Personal Care · Switzerland
McOptic: 75.2K visits a month, 11 active Meta ads, Gravity score 495.
McOptic — McOptic is a Swiss optician chain that sells glasses, sunglasses, and contact lenses online and in physical stores. In September 2026 mcoptic.ch drew an estimated 75.2K visits, down 23% on the month before. It ranks #18 of 802 Personal Care brands in Switzerland and holds a 3.0 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Personal Care brands in Switzerland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
McOptic is a Swiss optician chain that sells glasses, sunglasses, and contact lenses online and in physical stores.
01 · Traffic
How much traffic McOptic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
McOptic drew an estimated 75.2K visits in September 2026, down 23% on the month before and up 25% over three months.
- Worldwide#119,738of 4.5M sites · Top 5%
- In Switzerland#537of 26.5K sites · Top 5%
- Personal Care, worldwide#5,948of 215,119 brands · Top 5%
- Personal Care, Switzerland#18of 802 brands · Top 5%
75.2K
estimated visits in September
1 mo ▼ −23.4%4 mo ▲ +25.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about McOptic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
McOptic holds 3.0 out of 5 on Trustpilot over 28 reviews, 12 of them in the last twelve months: 39% of customers give five stars and 50% one star. That volume places McOptic in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What McOptic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read McOptic's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places McOptic in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What McOptic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
McOptic runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
instagram.comMcOptic15 Oct 2026image
Più comfort. Più vantaggi.McOptic15 Oct 2026image
Plus de confort. Plus d'avantages.McOptic15 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Visilabverified
Text ad21 Oct 2026Visilabverified
Text ad21 Oct 2026Visilabverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about McOptic.
The creators who tag @mcoptic_ch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mcoptic_ch on Instagram, led by 𝐕𝐉𝐎𝐒𝐀 (26.8K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐕𝐉𝐎𝐒𝐀@phiiosa · 🇩🇪 DE | Decoration garden diy Creator | 26.8K | 2.8% | 1 | Tagged @mcoptic_ch |
06 · Competitors according to Gravity
Who McOptic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for McOptic among Personal Care brands in Switzerland. The closest is Moje-lece.si, then Mais Optica, brilleland.no, Lentiamo, ainak.pk, misterspex.at.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Moje-lece.simoje-lece.si | |||||||
| Mais Opticamaisoptica.pt | |||||||
| brilleland.nobrilleland.no | |||||||
| Lentiamolentiamo.cz | |||||||
| ainak.pkainak.pk | |||||||
| misterspex.atmisterspex.at |
07 · Company
The company behind McOptic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
McOptic is a company based in Switzerland. It employs about 112 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 112 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mcoptic.ch
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about McOptic
What people ask Google about McOptic.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is McOptic a legit company?
According to Gravity by Benchr, McOptic is a brand based in Switzerland: its Trustpilot profile is claimed by the brand, it employs 112 people on LinkedIn, it has 3,577 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
McOptic reviews: is it worth it?
Customers rate McOptic 3.0 out of 5 on Trustpilot over 28 reviews, 12 of them in the last twelve months: 39% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does McOptic sell?
McOptic is a Swiss optician chain that sells glasses, sunglasses, and contact lenses online and in physical stores. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does McOptic have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: McOptic advertises on Facebook and Instagram and on Google, where its offers often run. Check mcoptic.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind McOptic?
Gravity by Benchr records a company based in Switzerland, with 112 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is McOptic doing well?
Yes. Gravity by Benchr estimates about 75,200 visits to mcoptic.ch in September 2026, down 23% in a month and up 25% over three months. McOptic ranks #18 of 802 Personal Care brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is McOptic's ad budget?
Gravity by Benchr does not publish a spend figure for McOptic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Switzerland?
Among Personal Care brands in Switzerland in the Gravity by Benchr index, McOptic ranks #18 of 802 by estimated traffic. Its closest competitors on the same market are Moje-lece.si, Mais Optica, brilleland.no, Lentiamo, ainak.pk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with McOptic.