Brand page · Linens & Bedding · United States
Brooklinen: 2.4M visits a month, 442 active Meta ads, Gravity score 592.
Brooklinen — Brooklinen is a bedding company that sells premium sheets, comforters, pillows, and bath products designed for quality sleep. In September 2026 brooklinen.com drew an estimated 2.4M visits, up 30% on the month before. It ranks #4 of 5,362 Linens & Bedding brands in United States and holds a 2.5 Trustpilot rating over 106 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Linens & Bedding brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Brooklinen is a bedding company that sells premium sheets, comforters, pillows, and bath products designed for quality sleep.
01 · Traffic
How much traffic Brooklinen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Brooklinen drew an estimated 2.4M visits in September 2026, up 30% on the month before and up 36% over three months.
- Worldwide#7,098of 4.5M sites · Top 1%
- In United States#2,391of 1.2M sites · Top 1%
- Linens & Bedding, worldwide#10of 24,680 brands · Top 1%
- Linens & Bedding, United States#4of 5,362 brands · Top 1%
2.4M
estimated visits in September
1 mo ▲ +29.7%4 mo ▲ +36.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Brooklinen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Brooklinen holds 2.5 out of 5 on Trustpilot over 106 reviews, 21 of them in the last twelve months: 23% of customers give five stars and 53% one star. That volume places Brooklinen in the top 30 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Brooklinen scores 3.8 over 16 reviews.
Home & Garden
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Brooklinen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Brooklinen sells on Shopify, 95% of its catalogue in stock. The best seller is Classic Percale Duvet Cover, at US$127.20–US$249.00, followed by Classic Percale Core Sheet Set and Classic Percale Fitted Sheet.
#2Classic Percale Duvet CoverBrooklinenUS$127.20–US$249.00In stock
#3Classic Percale Core Sheet SetBrooklinenUS$159.00–US$249.00In stock
Classic Percale Fitted SheetBrooklinenUS$69.00–US$129.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Brooklinen in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 56% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$159.00
- Currency
- USD
04 · Ads
What Brooklinen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Brooklinen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
Fresh Patterns for Your Favorite Place: BedBrooklinen7 Oct 2026video
Fresh Patterns for Your Favorite Place: BedBrooklinen6 Oct 2026video
Sateen, Not Satin and now 15% off!Brooklinen6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Brooklinen, Inc.verified
Image ad21 Oct 2026Brooklinen, Inc.verified
Text ad21 Oct 2026Brooklinen, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Brooklinen.
The creators who tag @brooklinen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @brooklinen on Instagram, led by Lauren Ladnier (123K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren Ladnier@laurenladnier · 🇺🇸 US | Food cooking nutrition Creator | 123K | 3.4% | 4 | Tagged @brooklinen |
06 · Competitors according to Gravity
Who Brooklinen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Brooklinen among Linens & Bedding brands in United States. The closest is Buffy.co, then Linens And Hutch, Bonsoirs, Bedsure, Fine Linens, Linen House.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Buffy.cobuffy.co | |||||||
| Linens And Hutchlinensandhutch.com | |||||||
| Bonsoirsbonsoirs.com | |||||||
| Bedsurebedsurehome.com | |||||||
| Fine Linensfinelinens.com | |||||||
| Linen Houselinenhouse.com |
07 · Company
The company behind Brooklinen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Brooklinen is a company based in Brooklyn, United States, founded in 2014 according to LinkedIn, on a domain registered in August 2013. It employs about 177 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2014, per LinkedIn
- Domain registered
- 13 Aug 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 177 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- brooklinen.com · Shopify · USD
- Catalogue
- 774 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Brooklinen
What people ask Google about Brooklinen.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Brooklinen legit?
According to Gravity by Benchr, Brooklinen is a brand based in Brooklyn, United States: its website has existed since August 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 177 people on LinkedIn, it has 405,415 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Brooklinen?
Customers rate Brooklinen 2.5 out of 5 on Trustpilot over 106 reviews, 21 of them in the last twelve months: 23% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, Brooklinen scores 3.8 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Brooklinen?
Brooklinen is a bedding company that sells premium sheets, comforters, pillows, and bath products designed for quality sleep. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Brooklinen prices: how much is it?
Brooklinen's best seller, Classic Percale Duvet Cover, sells from US$127.20 to US$249.00 on brooklinen.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check brooklinen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Brooklinen promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Brooklinen advertises on Facebook and Instagram and on Google, where its offers often run. Check brooklinen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Brooklinen?
Brooklinen sells on its own website, brooklinen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Brooklinen?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 177 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Brooklinen growing?
Yes. Gravity by Benchr estimates about 2,415,000 visits to brooklinen.com in September 2026, up 30% in a month and up 36% over three months. Brooklinen ranks #4 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Brooklinen use?
Gravity by Benchr identifies brooklinen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Brooklinen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Brooklinen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, Brooklinen ranks #4 of 5,362 by estimated traffic. Its closest competitors on the same market are Buffy.co, Linens And Hutch, Bonsoirs, Bedsure, Fine Linens. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brooklinen.