Brand page · Linens & Bedding · United States
Buffy.co: 182K visits a month, 44 active Meta ads, Gravity score 472.
Buffy.co — Buffy is a brand of botanic textiles that creates natural home goods including bedding and bath products made from plant-based materials like eucalyptus, linen, and cotton. In September 2026 buffy.co drew an estimated 182K visits, down 19% on the month before. It ranks #61 of 5,362 Linens & Bedding brands in United States and holds a 4.2 Trustpilot rating over 294 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Linens & Bedding brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Buffy is a brand of botanic textiles that creates natural home goods including bedding and bath products made from plant-based materials like eucalyptus, linen, and cotton.
01 · Traffic
How much traffic Buffy.co gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Buffy.co drew an estimated 182K visits in September 2026, down 19% on the month before and down 21% over three months.
- Worldwide#56,791of 4.5M sites · Top 5%
- In United States#18,678of 1.2M sites · Top 5%
- Linens & Bedding, worldwide#243of 24,680 brands · Top 1%
- Linens & Bedding, United States#61of 5,362 brands · Top 5%
182K
estimated visits in September
1 mo ▼ −19.3%4 mo ▼ −20.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Buffy.co.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Buffy.co holds 4.2 out of 5 on Trustpilot over 294 reviews, 181 of them in the last twelve months: 59% of customers give five stars and 28% one star. That volume places Buffy.co in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Bedroom Furniture Store Bedding Store Mattress Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Buffy.co sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Buffy.co sells on Shopify, 88% of its catalogue in stock. The best seller is Cloud Comforter, at US$149.00–US$249.00, followed by Breeze Duvet Cover and Breeze Sheet Set.
#1Cloud ComforterBuffy.coUS$149.00–US$249.00In stock
#2Breeze Duvet CoverBuffy.coUS$149.00–US$249.00In stock
#3Breeze Sheet SetBuffy.coUS$149.00–US$224.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Buffy.co in its comparison group.
- Average rating
- 4.41 / 5
- Rated products
- 90% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$178.50
- Currency
- USD
04 · Ads
What Buffy.co is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Buffy.co runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Silk-smooth. Machine washable.Buffy6 Oct 2026image
TENCEL Lyocell Eucalyptus Cooling Sheet Set | BuffyBuffy6 Oct 2026image
Silk-smooth. Machine washable.Buffy6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Buffy, Incverified
Text ad20 Oct 2026Buffy, Incverified
Text ad20 Oct 2026Buffy, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Buffy.co.
The creators who tag @buffy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @buffy on Instagram, led by AW (51.4K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAW@avawillyums · 🇺🇸 US | Fashion style luxury Creator | 51.4K | 0.7% | 1 | Tagged @buffy |
06 · Competitors according to Gravity
Who Buffy.co competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Buffy.co among Linens & Bedding brands in United States. The closest is Brooklinen, then Bedsure, Cosy House Collection, Linens And Hutch, mellow, Miracle Brand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brooklinenbrooklinen.com | |||||||
| Bedsurebedsurehome.com | |||||||
| Cosy House Collectioncosyhousecollection.com | |||||||
| Linens And Hutchlinensandhutch.com | |||||||
| mellowmellowsleep.com | |||||||
| Miracle Brandmiraclebrand.co |
07 · Company
The company behind Buffy.co.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Buffy.co is a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in October 2010. It employs about 22 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2017, per LinkedIn
- Domain registered
- 18 Oct 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- buffy.co · Shopify · USD
- Catalogue
- 40 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Buffy.co
What people ask Google about Buffy.co.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Buffy.co legit?
According to Gravity by Benchr, Buffy.co is a brand based in New York, United States: its website has existed since October 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 114,868 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Buffy.co reviews
Customers rate Buffy.co 4.2 out of 5 on Trustpilot over 294 reviews, 181 of them in the last twelve months: 59% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Buffy.co?
Buffy is a brand of botanic textiles that creates natural home goods including bedding and bath products made from plant-based materials like eucalyptus, linen, and cotton. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Buffy.co prices: how much is it?
Buffy.co's best seller, Cloud Comforter, sells from US$149.00 to US$249.00 on buffy.co. 88% of the catalogue is in stock. Gravity does not track prices daily: check buffy.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Buffy.co have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Buffy.co advertises on Facebook and Instagram and on Google, where its offers often run. Check buffy.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Buffy.co?
Buffy.co sells on its own website, buffy.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Buffy.co?
Gravity by Benchr records a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in 2010, with 22 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Buffy.co doing well?
Not at the moment. Gravity by Benchr estimates about 181,700 visits to buffy.co in September 2026, down 19% in a month and down 21% over three months. Buffy.co ranks #61 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Buffy.co use?
Gravity by Benchr identifies buffy.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Buffy.co spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Buffy.co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, Buffy.co ranks #61 of 5,362 by estimated traffic. Its closest competitors on the same market are Brooklinen, Bedsure, Cosy House Collection, Linens And Hutch, mellow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Buffy.co.