Brand page · Print, Copy, Scan & Fax · Italy
Brother traffic, ads & competitors 187k visits a month, 157 active Meta ads, Gravity score 636.
Brother — Brother Italia is a company that specializes in printing and document storage solutions, offering products such as printers, scanners, label makers, and other office equipment. In September 2026 brother.it drew an estimated 187k visits, up 59% on the month before. It ranks #2 of 55 Print, Copy, Scan & Fax brands in Italy and holds a 1.5 Trustpilot rating over 45 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Print, Copy, Scan & Fax brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Brother Italia is a company that specializes in printing and document storage solutions, offering products such as printers, scanners, label makers, and other office equipment.
01 · Traffic
Brother website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Brother drew an estimated 187k visits in September 2026, up 59% on the month before and up 40% over three months.
- Worldwide#55,368of 4.5m sites · Top 5%
- In Italy#1,374of 138k sites · Top 1%
- Print, Copy, Scan & Fax, worldwide#105of 12,178 brands · Top 1%
- Print, Copy, Scan & Fax, Italy#2of 55 brands · Top 5%
187k
estimated visits in September
1 mo ▲ +58.6%4 mo ▲ +39.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Brother reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Brother holds 1.5 out of 5 on Trustpilot over 45 reviews, 10 of them in the last twelve months: 11% of customers give five stars and 78% one star. That volume places Brother in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Printer and Scanner Store Prints and Signs Store Printing Equipment and Supplies Toner Cartridge Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Brother best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Brother's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Brother in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Brother ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Brother runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2024 (image, text, video).
Brother. Quando l'affidabilità conta.Brother Italia6 Oct 2026image
Brother. Quando il tempo conta.Brother Italia6 Oct 2026video
Brother. Quando la qualità conta.Brother Italia3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Brother influencers
The creators who tag @brother_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @brother_italia on Instagram, led by Angolo del cucito (10.3k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAngolo del cucito@angolodelcucitogrosseto · 🇮🇹 IT | Decoration garden diy Creator | 10.3k | 0.3% | 1 | Tagged @brother_italia |
06 · Competitors according to Gravity
Brother competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Brother among Print, Copy, Scan & Fax brands in Italy. The closest is lexmark.com, then xerox.com, hp.com, Canon Australia, Canon Europe, Canon Central & North Africa.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lexmark.comlexmark.com | |||||||
| xerox.comxerox.com | |||||||
| hp.comhp.com | |||||||
| Canon Australiacanon.com.au | |||||||
| Canon Europecanon-europe.com | |||||||
| Canon Central & North Africacanon-cna.com |
07 · Company
Who is behind Brother?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Brother is a company based in Italy, founded in 1989 according to LinkedIn, on a domain registered in December 1996. It employs about 80 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 1989, per LinkedIn
- Domain registered
- 11 Dec 1996
- Employees
- 80 on LinkedIn
- Own store
- brother.it
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Brother
What people ask Google about Brother.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Brother legit or a scam?
According to Gravity by Benchr, Brother is a brand based in Italy: its website has existed since December 1996, it employs 80 people on LinkedIn, it has 5,369 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Brother reviews
Customers rate Brother 1.5 out of 5 on Trustpilot over 45 reviews, 10 of them in the last twelve months: 11% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Brother sell?
Brother Italia is a company that specializes in printing and document storage solutions, offering products such as printers, scanners, label makers, and other office equipment. Gravity by Benchr classifies it under Print, Copy, Scan & Fax. Source: Gravity by Benchr product classification.
Brother promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Brother advertises on Facebook and Instagram and on Google, where its offers often run. Check brother.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Brother?
Gravity by Benchr records a company based in Italy, founded in 1989 according to LinkedIn, on a domain registered in 1996, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Brother growing?
Yes. Gravity by Benchr estimates about 187,400 visits to brother.it in September 2026, up 59% in a month and up 40% over three months. Brother ranks #2 of 55 Print, Copy, Scan & Fax brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Brother's ad budget?
Gravity by Benchr does not publish a spend figure for Brother on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Print, Copy, Scan & Fax brands in Italy?
Among Print, Copy, Scan & Fax brands in Italy in the Gravity by Benchr index, Brother ranks #2 of 55 by estimated traffic. Its closest competitors on the same market are lexmark.com, xerox.com, hp.com, Canon Australia and Canon Europe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brother.