Brand page · Clothing
Brothers: 193k visits a month, 21 active Meta ads.
Brothers — Brothers is a Swedish men's fashion chain that offers a complete wardrobe for men, from everyday favorites to special occasion clothing like weddings and graduations. In September 2026 brothers.se drew an estimated 193k visits, down 6% on the month before. It ranks #22 of 1,542 Clothing brands and holds a 4.1 Trustpilot rating over 226 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Brothers is a Swedish men's fashion chain that offers a complete wardrobe for men, from everyday favorites to special occasion clothing like weddings and graduations.
01 · Traffic
How much traffic Brothers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Brothers drew an estimated 193k visits in September 2026, down 6% on the month before and down 22% over three months.
- Worldwide#53,909of 4.5m sites · Top 5%
- In Sweden#425of 27.3k sites · Top 5%
- Clothing, worldwide#4,930of 459,295 brands · Top 5%
- Clothing, Sweden#22of 1,542 brands · Top 5%
193k
estimated visits in September
1 mo ▼ −6.4%4 mo ▼ −22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Brothers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Brothers holds 4.1 out of 5 on Trustpilot over 226 reviews, 213 of them in the last twelve months: 62% of customers give five stars and 17% one star. That volume places Brothers in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Clothing Store Women's Clothing Store Men's Clothing Store Vintage Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Brothers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Brothers's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Brothers in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Brothers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Brothers runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Riley Chinos – 2 för 1 199 krBrothers Sverige6 Oct 2026image
Riley skjortor – 2 för 1 199 krBrothers Sverige6 Oct 2026image
Manchesterskjorta i 100% bomullBrothers Sverige6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Brothers ABverified
Text ad19 Oct 2026Brothers ABverified
Text ad19 Oct 2026Brothers ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Brothers.
The creators who tag @brotherssverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @brotherssverige on Instagram, led by Zlatko Nedanovski (18.2k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ZZlatko Nedanovski@bynedanovski · 🇸🇪 SE | Pets nature Creator | 18.2k | 1.5% | 1 | Tagged @brotherssverige |
06 · Competitors according to Gravity
Who Brothers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Brothers among Clothing brands. The closest is Brooks Brothers, then yd.com.au, Mens Fashion, MR MARVIS, Father & Sons, suitdirect.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brooks Brothersbrooksbrothers.co.kr | |||||||
| yd.com.auyd.com.au | |||||||
| Mens Fashionmensfashion.com.mx | |||||||
| MR MARVISmrmarvis.com | |||||||
| Father & Sonsfatherandsons.fr | |||||||
| suitdirect.co.uksuitdirect.co.uk |
07 · Company
The company behind Brothers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Brothers is an e-commerce brand. It employs about 525 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 525 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- brothers.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Brothers
What people ask Google about Brothers.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Brothers legit?
According to Gravity by Benchr, Brothers is a brand: its Trustpilot profile is claimed by the brand, it employs 525 people on LinkedIn, it has 13,623 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Brothers reviews: is it worth it?
Customers rate Brothers 4.1 out of 5 on Trustpilot over 226 reviews, 213 of them in the last twelve months: 62% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Brothers known for?
Brothers is a Swedish men's fashion chain that offers a complete wardrobe for men, from everyday favorites to special occasion clothing like weddings and graduations. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Brothers promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Brothers advertises on Facebook and Instagram and on Google, where its offers often run. Check brothers.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Brothers?
Gravity by Benchr records a company, with 525 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Brothers growing?
Not at the moment. Gravity by Benchr estimates about 193,500 visits to brothers.se in September 2026, down 6% in a month and down 22% over three months. Brothers ranks #22 of 1,542 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Brothers spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Brothers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Brothers ranks #22 of 1,542 by estimated traffic. Its closest competitors on the same market are Brooks Brothers, yd.com.au, Mens Fashion, MR MARVIS and Father & Sons. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brothers.