Brand page · Clothing · United States
Buckle traffic, ads & competitors 2.6m visits a month, 147 active Meta ads, Gravity score 600.
Buckle — The Buckle, Inc. is an American retailer that sells jeans, shoes, and clothing for women, men, and youth under its BKE brand and other top brands. In September 2026 buckle.com drew an estimated 2.6m visits, down 18% on the month before. It ranks #45 of 97,158 Clothing brands in the United States and holds a 2.6 Trustpilot rating over 108 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Buckle, Inc. is an American retailer that sells jeans, shoes, and clothing for women, men, and youth under its BKE brand and other top brands.
01 · Traffic
Buckle website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Buckle drew an estimated 2.6m visits in September 2026, down 18% on the month before and down 4% over three months.
- Worldwide#6,704of 4.5m sites · Top 1%
- In United States#2,256of 1.2m sites · Top 1%
- Clothing, worldwide#458of 459,295 brands · Top 1%
- Clothing, United States#45of 97,158 brands · Top 1%
2.6m
estimated visits in September
1 mo ▼ −18.2%4 mo ▼ −3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Buckle reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Buckle holds 2.6 out of 5 on Trustpilot over 108 reviews, 15 of them in the last twelve months: 21% of customers give five stars and 60% one star. That volume places Buckle in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Shoe Store Men's Clothing Store Jeans Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Buckle best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Buckle's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Buckle in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Buckle ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Buckle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Fall Into CozyBuckle14 Oct 2026image
Seasonal StaplesBuckle13 Oct 2026image
Buckle at FayettevilleBuckle12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Buckle, Inc.verified
Text ad21 Oct 2026The Buckle, Inc.verified
Text ad21 Oct 2026The Buckle, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Buckle influencers
The creators who tag @buckle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Buckle competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Buckle among Clothing brands in the United States. The closest is activefashionworld.de, then levi.com, buckmason.com, lumberjack.com.tr, rag-bone.com, FLO Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| activefashionworld.deactivefashionworld.de | |||||||
| levi.comlevi.com | |||||||
| buckmason.combuckmason.com | |||||||
| lumberjack.com.trlumberjack.com.tr | |||||||
| rag-bone.comrag-bone.com | |||||||
| FLO Groupflo.com.tr |
07 · Company
Who is behind Buckle?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Buckle is a company based in United States, founded in 1967 according to LinkedIn, on a domain registered in August 1995. It employs about 6,100 people.
- Entity country
- 🇺🇸 United States
- Founded
- 1967, per LinkedIn
- Domain registered
- 31 Aug 1995
- Employees
- 6,100 on LinkedIn
- Own store
- buckle.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Buckle
What people ask Google about Buckle.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Buckle legit?
According to Gravity by Benchr, Buckle is a brand based in the United States: its website has existed since August 1995, it employs 6,100 people on LinkedIn, it has 439,798 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Buckle reviews: is it worth it?
Customers rate Buckle 2.6 out of 5 on Trustpilot over 108 reviews, 15 of them in the last twelve months: 21% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Buckle?
The Buckle, Inc. is an American retailer that sells jeans, shoes, and clothing for women, men, and youth under its BKE brand and other top brands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Buckle discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Buckle advertises on Facebook and Instagram and on Google, where its offers often run. Check buckle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Buckle?
Gravity by Benchr records a company based in United States, founded in 1967 according to LinkedIn, on a domain registered in 1995, with 6,100 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Buckle doing well?
Not at the moment. Gravity by Benchr estimates about 2,589,500 visits to buckle.com in September 2026, down 18% in a month and down 4% over three months. Buckle ranks #45 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Buckle's ad budget?
Gravity by Benchr does not publish a spend figure for Buckle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Buckle ranks #45 of 97,158 by estimated traffic. Its closest competitors on the same market are activefashionworld.de, levi.com, buckmason.com, lumberjack.com.tr and rag-bone.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Buckle.