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- Bug-A-Salt UK
Brand page · Outdoor Recreation · United Kingdom
Bug-A-Salt UK traffic, ads & competitors 170k visits a month, 5 active Meta ads, Gravity score 573.
Bug-A-Salt UK — Bug-A-Salt UK is the exclusive UK distributor for Bug-A-Salt products, which are fly swatters that use ordinary table salt as a non-toxic projectile to kill flies and other insects. In September 2026 bugasalt.co.uk drew an estimated 170k visits, down 44% on the month before. It ranks #47 of 3,414 Outdoor Recreation brands in the United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Outdoor Recreation brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bug-A-Salt UK is the exclusive UK distributor for Bug-A-Salt products, which are fly swatters that use ordinary table salt as a non-toxic projectile to kill flies and other insects.
01 · Traffic
Bug-A-Salt UK website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bug-A-Salt UK drew an estimated 170k visits in September 2026, down 44% on the month before and up 196% over three months.
- Worldwide#59,938of 4.5m sites · Top 5%
- In United Kingdom#3,062of 192k sites · Top 5%
- Outdoor Recreation, worldwide#870of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#47of 3,414 brands · Top 5%
170k
estimated visits in September
1 mo ▼ −44.3%4 mo ▲ +195.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Bug-A-Salt UK reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bug-A-Salt UK holds 2.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Bug-A-Salt UK best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bug-A-Salt UK sells on Shopify, 100% of its catalogue in stock. The best seller is BLACK FLY EDITION 3.0, at £51.99, followed by BUG-BEAM LASER and CLASSIC YELLOW 3.0.
#1BLACK FLY EDITION 3.0Bug-A-Salt UK£51.99In stock
#2BUG-BEAM LASERBug-A-Salt UK£14.99In stock
#3CLASSIC YELLOW 3.0Bug-A-Salt UK£51.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bug-A-Salt UK in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$131.01
- Currency
- GBP
04 · Ads
Bug-A-Salt UK ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bug-A-Salt UK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Introducing the Bug-A-Salt bug blaster!Bug-A-Salt UK27 Sept 2026image
Introducing the Bug-A-Salt bug blaster!Bug-A-Salt UK7 Sept 2026video
Bug-A-Salt Bug GunBug-A-Salt UK15 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026URBAN LEISURE LIMITEDverified
Text ad20 Oct 2026URBAN LEISURE LIMITEDverified
Text ad20 Oct 2026URBAN LEISURE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Bug-A-Salt UK influencers
The creators who tag @bugasaltuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bugasaltuk on Instagram, led by Laura | Expat Mum in Australia (19k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura | Expat Mum in Australia@petite.mummy.plus.two · 🇦🇺 AU | Parenting family Creator | 19k | 1.7% | 1 | Tagged @bugasaltuk |
06 · Competitors according to Gravity
Bug-A-Salt UK competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bug-A-Salt UK among Outdoor Recreation brands in the United Kingdom. The closest is orkidastore.com, then Pestie, excellium-antinuisibles.com, SoFyre, kincho.co.jp, Pestalia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| orkidastore.comorkidastore.com | |||||||
| Pestiepestie.com | |||||||
| excellium-antinuisibles.comexcellium-antinuisibles.com | |||||||
| SoFyresofyre.com | |||||||
| kincho.co.jpkincho.co.jp | |||||||
| Pestaliashop.pestalia.it |
07 · Company
Who is behind Bug-A-Salt UK?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bug-A-Salt UK is a company based in Barnet, United Kingdom, on a domain registered in August 2015.
- Entity country
- 🇬🇧 United Kingdom · Barnet
- Domain registered
- 28 Aug 2015
- Own store
- bugasalt.co.uk · Shopify · GBP
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bug-A-Salt UK
What people ask Google about Bug-A-Salt UK.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bug-A-Salt UK a legit company?
According to Gravity by Benchr, Bug-A-Salt UK is a brand based in Barnet, United Kingdom: its website has existed since August 2015, it sells on a Shopify store, it has 5,371 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Bug-A-Salt UK?
Bug-A-Salt UK is the exclusive UK distributor for Bug-A-Salt products, which are fly swatters that use ordinary table salt as a non-toxic projectile to kill flies and other insects. Gravity by Benchr classifies it under Outdoor Recreation, with Outdoor Recreation making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Bug-A-Salt UK expensive?
Bug-A-Salt UK's best seller, BLACK FLY EDITION 3.0, sells £51.99 on bugasalt.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check bugasalt.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bug-A-Salt UK promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bug-A-Salt UK advertises on Facebook and Instagram and on Google, where its offers often run. Check bugasalt.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bug-A-Salt UK?
Bug-A-Salt UK sells on its own website, bugasalt.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bug-A-Salt UK?
Gravity by Benchr records a company based in Barnet, United Kingdom, whose domain was registered in 2015. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bug-A-Salt UK growing?
Yes. Gravity by Benchr estimates about 170,200 visits to bugasalt.co.uk in September 2026, down 44% in a month and up 196% over three months. Bug-A-Salt UK ranks #47 of 3,414 Outdoor Recreation brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bug-A-Salt UK use?
Gravity by Benchr identifies bugasalt.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bug-A-Salt UK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bug-A-Salt UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in the United Kingdom?
Among Outdoor Recreation brands in the United Kingdom in the Gravity by Benchr index, Bug-A-Salt UK ranks #47 of 3,414 by estimated traffic. Its closest competitors on the same market are orkidastore.com, Pestie, excellium-antinuisibles.com, SoFyre and kincho.co.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bug-A-Salt UK.