Brand page · Health Care · United Kingdom
Bulk: 3.6M visits a month, 893 active Meta ads, Gravity score 638.
Bulk — Bulk is a sports nutrition brand that provides nutrition and inspiration for athletes and people to achieve their fitness goals. In September 2026 bulk.com drew an estimated 3.6M visits, up 3% on the month before. It ranks #1 of 3,296 Health Care brands in United Kingdom and holds a 4.4 Trustpilot rating over 70,160 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Health Care brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bulk is a sports nutrition brand that provides nutrition and inspiration for athletes and people to achieve their fitness goals.
01 · Traffic
How much traffic Bulk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bulk drew an estimated 3.6M visits in September 2026, up 3% on the month before and up 9% over three months.
- Worldwide#5,101of 4.5M sites · Top 1%
- In United Kingdom#179of 192K sites · Top 1%
- Health Care, worldwide#38of 105,715 brands · Top 1%
- Health Care, United Kingdom#1of 3,296 brands · Top 1%
3.6M
estimated visits in September
1 mo ▲ +3.3%4 mo ▲ +8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bulk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bulk holds 4.4 out of 5 on Trustpilot over 70,160 reviews, 15,234 of them in the last twelve months: 78% of customers give five stars and 8% one star. That volume places Bulk in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Bulk scores 4.3 over 24,295 reviews.
Fitness and Nutrition Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bulk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bulk's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bulk in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bulk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bulk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2021 (image, text, video).
Pure Whey Protein+bulk7 Oct 2026image
Pure Whey Protein+bulk7 Oct 2026image
Multivitamin Complex Powder - 500gbulk7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sports Supplements Ltdverified
Text ad21 Oct 2026Sports Supplements Ltdverified
Text ad21 Oct 2026Sports Supplements Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bulk.
The creators who tag @bulk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bulk on Instagram, led by Ben Howard (11.6K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBen Howard@ben_howard_ukdfba_pro · 🇬🇧 GB | Fitness sport bodybuilding Creator | 11.6K | 3.5% | 10 | Tagged @bulk |
06 · Competitors according to Gravity
Who Bulk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bulk among Health Care brands in United Kingdom. The closest is de.myprotein.com, then Bodybuilding.com, Fitfuel Nutrition, Fitness007.cz, Optimum Nutrition, Extreme Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| de.myprotein.comde.myprotein.com | |||||||
| Bodybuilding.combodybuilding.com | |||||||
| Fitfuel Nutritionthefitfuelnutrition.com | |||||||
| Fitness007.czfitness007.cz | |||||||
| Optimum Nutritionoptimumnutrition.com | |||||||
| Extreme Nutritionextremenutritions.com |
07 · Company
The company behind Bulk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bulk is a company based in United Kingdom, on a domain registered in January 1996. It employs about 320 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 20 Jan 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 320 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bulk.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bulk
What people ask Google about Bulk.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bulk legit?
According to Gravity by Benchr, Bulk is a brand based in United Kingdom: its website has existed since January 1996, its Trustpilot profile is claimed by the brand, it employs 320 people on LinkedIn, it has 424,810 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bulk reviews
Customers rate Bulk 4.4 out of 5 on Trustpilot over 70,160 reviews, 15,234 of them in the last twelve months: 78% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Bulk scores 4.3 over 24,295 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bulk sell?
Bulk is a sports nutrition brand that provides nutrition and inspiration for athletes and people to achieve their fitness goals. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Does Bulk have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bulk advertises on Facebook and Instagram and on Google, where its offers often run. Check bulk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Bulk?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1996, with 320 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bulk growing?
Yes. Gravity by Benchr estimates about 3,586,400 visits to bulk.com in September 2026, up 3% in a month and up 9% over three months. Bulk ranks #1 of 3,296 Health Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Bulk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bulk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United Kingdom?
Among Health Care brands in United Kingdom in the Gravity by Benchr index, Bulk ranks #1 of 3,296 by estimated traffic. Its closest competitors on the same market are de.myprotein.com, Bodybuilding.com, Fitfuel Nutrition, Fitness007.cz, Optimum Nutrition. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bulk.