Brand page · Health Care
Bodybuilding.com: 451K visits a month, 35 active Meta ads.
Bodybuilding.com — Bodybuilding.com is a digital destination for fitness that provides supplements, workout accessories, and health products to help people build their bodies and achieve wellness goals. In September 2026 bodybuilding.com drew an estimated 451K visits, down 13% on the month before. It ranks #80 of 12,108 Health Care brands and holds a 2.1 Trustpilot rating over 573 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Bodybuilding.com is a digital destination for fitness that provides supplements, workout accessories, and health products to help people build their bodies and achieve wellness goals.
01 · Traffic
How much traffic Bodybuilding.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bodybuilding.com drew an estimated 451K visits in September 2026, down 13% on the month before and down 30% over three months.
- Worldwide#26,971of 4.5M sites · Top 1%
- In United States#8,801of 1.2M sites · Top 1%
- Health Care, worldwide#446of 105,715 brands · Top 1%
- Health Care, United States#80of 12,108 brands · Top 1%
451K
estimated visits in September
1 mo ▼ −12.7%4 mo ▼ −29.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bodybuilding.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bodybuilding.com holds 2.1 out of 5 on Trustpilot over 573 reviews, 1 of them in the last twelve months: 62% of customers give five stars and 32% one star. That volume places Bodybuilding.com in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Pharmacy Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bodybuilding.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bodybuilding.com sells on Shopify, 79% of its catalogue in stock. The best seller is Bodybuilding.com Membership, at US$9.99–US$59.99, followed by Optimum Nutrition Gold Standard 100% Whey Protein and Bodybuilding.com Signature 100% Whey, 5lb.
#1Bodybuilding.com MembershipBodybuilding.comUS$9.99–US$59.99In stock
#2Optimum Nutrition Gold Standard 100% Whey ProteinBodybuilding.comUS$44.99–US$157.99In stock
#3Bodybuilding.com Signature 100% Whey, 5lbBodybuilding.comUS$112.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bodybuilding.com in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 40% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$49.99
- Currency
- USD
04 · Ads
What Bodybuilding.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bodybuilding.com runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2026 (image).
GLP-1s for performanceBodybuilding.com9 Sept 2026video
GLP-1s for performanceBodybuilding.com7 Sept 2026video
Train better, recover fasterBodybuilding.com25 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Bodybuilding.com.
The creators who tag @bodybuildingcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bodybuildingcom on Instagram, led by Sara Baydoun | ساره بيضون (28.3K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSara Baydoun | ساره بيضون@sarahbaydounn · 🇯🇴 JO | Fitness sport bodybuilding Creator | 28.3K | 2.8% | 9 | Tagged @bodybuildingcom |
06 · Competitors according to Gravity
Who Bodybuilding.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bodybuilding.com among Health Care brands. The closest is de.myprotein.com, then Optimum Nutrition, MuscleTech, Fitfuel Nutrition, bulk.com, Body&Fit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| de.myprotein.comde.myprotein.com | |||||||
| Optimum Nutritionoptimumnutrition.com | |||||||
| MuscleTechmuscletech.com | |||||||
| Fitfuel Nutritionthefitfuelnutrition.com | |||||||
| bulk.combulk.com | |||||||
| Body&Fitbodyandfit.com |
07 · Company
The company behind Bodybuilding.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bodybuilding.com is an e-commerce brand, founded in 1999 according to LinkedIn, on a domain registered in February 1999. It employs about 695 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1999, per LinkedIn
- Domain registered
- 16 Feb 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 695 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bodybuilding.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bodybuilding.com
What people ask Google about Bodybuilding.com.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bodybuilding.com legit or a scam?
According to Gravity by Benchr, Bodybuilding.com is a brand: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 695 people on LinkedIn, it has 2,644,059 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bodybuilding.com reviews: is it worth it?
Customers rate Bodybuilding.com 2.1 out of 5 on Trustpilot over 573 reviews, 1 of them in the last twelve months: 62% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bodybuilding.com sell?
Bodybuilding.com is a digital destination for fitness that provides supplements, workout accessories, and health products to help people build their bodies and achieve wellness goals. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Bodybuilding.com cost?
Bodybuilding.com's best seller, Bodybuilding.com Membership, sells from US$9.99 to US$59.99 on bodybuilding.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check bodybuilding.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Bodybuilding.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bodybuilding.com advertises on Facebook and Instagram and on Google, where its offers often run. Check bodybuilding.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bodybuilding.com?
Bodybuilding.com sells on its own website, bodybuilding.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Bodybuilding.com?
Gravity by Benchr records a company, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 695 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bodybuilding.com doing well?
Not at the moment. Gravity by Benchr estimates about 450,800 visits to bodybuilding.com in September 2026, down 13% in a month and down 30% over three months. Bodybuilding.com ranks #80 of 12,108 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bodybuilding.com use?
Gravity by Benchr identifies bodybuilding.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2026. Source: Gravity by Benchr platform and advertising records.
How much does Bodybuilding.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bodybuilding.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands?
Among Health Care brands in the Gravity by Benchr index, Bodybuilding.com ranks #80 of 12,108 by estimated traffic. Its closest competitors on the same market are de.myprotein.com, Optimum Nutrition, MuscleTech, Fitfuel Nutrition, bulk.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bodybuilding.com.