Brand page · Communications · United States
Bullstrap: 86.5k visits a month, 78 active Meta ads, Gravity score 548.
Bullstrap — Bullstrap is a brand that sells premium leather goods including iPhone cases, wallets, watch straps, bags, and other everyday essentials for men and women. In September 2026 bullstrap.co drew an estimated 86.5k visits, up 8% on the month before. It ranks #73 of 2,071 Communications brands in United States and holds a 3.0 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 120 peers: Communications brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bullstrap is a brand that sells premium leather goods including iPhone cases, wallets, watch straps, bags, and other everyday essentials for men and women.
01 · Traffic
How much traffic Bullstrap gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bullstrap drew an estimated 86.5k visits in September 2026, up 8% on the month before and down 3% over three months.
- Worldwide#106,222of 4.5m sites · Top 5%
- In United States#34,661of 1.2m sites · Top 5%
- Communications, worldwide#1,056of 22,823 brands · Top 5%
- Communications, United States#73of 2,071 brands · Top 5%
86.5k
estimated visits in September
1 mo ▲ +8.4%4 mo ▼ −2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bullstrap.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bullstrap holds 3.0 out of 5 on Trustpilot over 37 reviews, 19 of them in the last twelve months: 24% of customers give five stars and 62% one star. That volume places Bullstrap in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Fashion Accessories Store Cell Phone Store Sunglasses Store Cell Phone Accessory Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bullstrap sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bullstrap sells on Shopify, 98% of its catalogue in stock. The best seller is SIENNA - The Minimalist Case, at US$89.00–US$99.00, followed by The Portfolio Leather Case - SIENNA and The Minimalist Case - OCEAN.
#1SIENNA - The Minimalist CaseBullstrapUS$89.00–US$99.00In stock
#2The Portfolio Leather Case - SIENNABullstrapUS$89.00–US$99.00In stock
#3The Minimalist Case - OCEANBullstrapUS$89.00–US$99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bullstrap in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 83% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$89.00
- Currency
- USD
04 · Ads
What Bullstrap is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bullstrap runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
New iPhone 18 Cases - Shipping Now!Bullstrap6 Oct 2026image
SHIPPING NOW! New iPhone 18 CasesBullstrap6 Oct 2026image
New iPhone 18 Cases - Shipping Now!Bullstrap6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Total Bullstrap LLCverified
Text ad20 Oct 2026Total Bullstrap LLCverified
Text ad20 Oct 2026Total Bullstrap LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bullstrap.
The creators who tag @bullstrap on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bullstrap on Instagram, led by Scott Thieman (23.1k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SScott Thieman@smoknjazz · 🇺🇸 US | Food cooking nutrition Creator | 23.1k | 0.7% | 1 | Tagged @bullstrap |
06 · Competitors according to Gravity
Who Bullstrap competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bullstrap among Communications brands in United States. The closest is Journey, then Geometric Goods, MAISON de SABRÉ, Nomad, SaveTheGirls, Bluebonnet Case.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Journeyjourneyofficial.com | |||||||
| Geometric Goodsgeometricgoods.com | |||||||
| MAISON de SABRÉus.maisondesabre.com | |||||||
| Nomadcheckout.nomadgoods.com | |||||||
| SaveTheGirlssavethegirls.com | |||||||
| Bluebonnet Casebluebonnetcase.com |
07 · Company
The company behind Bullstrap.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bullstrap is a company based in Boca Raton, United States, on a domain registered in September 2016.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Boca Raton
- Founded
- Data not available
- Domain registered
- 17 Sept 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bullstrap.co · Shopify · USD
- Catalogue
- 160 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bullstrap
What people ask Google about Bullstrap.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bullstrap legit?
According to Gravity by Benchr, Bullstrap is a brand based in Boca Raton, United States: its website has existed since September 2016, it sells on a Shopify store, it has 78,155 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bullstrap reviews
Customers rate Bullstrap 3.0 out of 5 on Trustpilot over 37 reviews, 19 of them in the last twelve months: 24% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bullstrap known for?
Bullstrap is a brand that sells premium leather goods including iPhone cases, wallets, watch straps, bags, and other everyday essentials for men and women. Gravity by Benchr classifies it under Communications, with Shipping Insurance making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Bullstrap cost?
Bullstrap's best seller, SIENNA - The Minimalist Case, sells from US$89.00 to US$99.00 on bullstrap.co. 98% of the catalogue is in stock. Gravity does not track prices daily: check bullstrap.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Bullstrap discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bullstrap advertises on Facebook and Instagram and on Google, where its offers often run. Check bullstrap.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bullstrap?
Bullstrap sells on its own website, bullstrap.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bullstrap?
Gravity by Benchr records a company based in Boca Raton, United States, whose domain was registered in 2016. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bullstrap doing well?
Not at the moment. Gravity by Benchr estimates about 86,500 visits to bullstrap.co in September 2026, up 8% in a month and down 3% over three months. Bullstrap ranks #73 of 2,071 Communications brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bullstrap use?
Gravity by Benchr identifies bullstrap.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bullstrap's ad budget?
Gravity by Benchr does not publish a spend figure for Bullstrap on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in United States?
Among Communications brands in United States in the Gravity by Benchr index, Bullstrap ranks #73 of 2,071 by estimated traffic. Its closest competitors on the same market are Journey, Geometric Goods, MAISON de SABRÉ, Nomad and SaveTheGirls. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bullstrap.