Brand page · Clothing · United States
Burt's Bees Baby: 1M visits a month, 338 active Meta ads, Gravity score 609.
Burt's Bees Baby — Burt's Bees Baby is a brand that sells organic baby clothes, pajamas, and essentials for newborns, babies and toddlers. The company offers high-quality organic products including clothing, bedding, and skincare made with 100% organic cotton that is GOTS certified. In September 2026 burtsbeesbaby.com drew an estimated 1M visits, up 37% on the month before. It ranks #132 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Burt's Bees Baby is a brand that sells organic baby clothes, pajamas, and essentials for newborns, babies and toddlers. The company offers high-quality organic products including clothing, bedding, and skincare made with 100% organic cotton that is GOTS certified.
01 · Traffic
How much traffic Burt's Bees Baby gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Burt's Bees Baby drew an estimated 1M visits in September 2026, up 37% on the month before and up 52% over three months.
- Worldwide#14,326of 4.5M sites · Top 1%
- In United States#4,744of 1.2M sites · Top 1%
- Clothing, worldwide#1,088of 459,295 brands · Top 1%
- Clothing, United States#132of 97,158 brands · Top 1%
1M
estimated visits in September
1 mo ▲ +37.0%4 mo ▲ +51.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Burt's Bees Baby.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Burt's Bees Baby holds 2.8 out of 5 on Trustpilot over 7 reviews, 4 of them in the last twelve months: 14% of customers give five stars and 57% one star.
Children's Clothing Store Clothing Store Baby Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Burt's Bees Baby sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Burt's Bees Baby sells on Shopify, 97% of its catalogue in stock. The best seller is Quilted Bee Organic Cotton Baby Booties, at US$7.99–US$9.99, followed by Gingerbread Bake Family Matching Women’s Holiday Pajamas and Candy Cane Bears Family Matching Women’s Organic Pajamas.
#1Quilted Bee Organic Cotton Baby BootiesBurt's Bees BabyUS$7.99–US$9.99In stock
#2Gingerbread Bake Family Matching Women’s Holiday PajamasBurt's Bees BabyUS$17.99–US$22.49In stock
#3Candy Cane Bears Family Matching Women’s Organic PajamasBurt's Bees BabyUS$17.99–US$22.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Burt's Bees Baby in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 92% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$24.95
- Currency
- USD
04 · Ads
What Burt's Bees Baby is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Burt's Bees Baby runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
The Best Bedtime Baby EssentialsBurt's Bees Baby8 Oct 2026video
Free shipping on ALL orders!Burt's Bees Baby8 Oct 2026video
Free shipping on ALL orders!Burt's Bees Baby8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026AYABLU INCORPORATEDverified
Text ad20 Oct 2026AYABLU INCORPORATEDverified
Image ad20 Oct 2026AYABLU INCORPORATEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Burt's Bees Baby.
The creators who tag @burtsbeesbaby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @burtsbeesbaby on Instagram, led by gelsea mcniece (385K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ggelsea mcniece@gelseamae · 🇺🇸 US | Parenting family Creator | 385K | 0.0% | 5 | Tagged @burtsbeesbaby |
06 · Competitors according to Gravity
Who Burt's Bees Baby competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Burt's Bees Baby among Clothing brands in United States. The closest is Purebaby, then Gerber Childrenswear, Bums & Roses, Snuggle Hunny, Kyte Baby, Little Green Radicals.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Purebabypurebaby.com.au | |||||||
| Gerber Childrensweargerberchildrenswear.com | |||||||
| Bums & Rosesbumsandroses.com | |||||||
| Snuggle Hunnysnugglehunnykids.com.au | |||||||
| Kyte Babykytebaby.com | |||||||
| Little Green Radicalslittlegreenradicals.com |
07 · Company
The company behind Burt's Bees Baby.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Burt's Bees Baby is a company based in Fairfield, United States, founded in 2010 according to LinkedIn, on a domain registered in October 2010. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Fairfield
- Founded
- 2010, per LinkedIn
- Domain registered
- 18 Oct 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- burtsbeesbaby.com · Shopify · USD
- Catalogue
- 274 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Burt's Bees Baby
What people ask Google about Burt's Bees Baby.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Burt's Bees Baby legit or a scam?
According to Gravity by Benchr, Burt's Bees Baby is a brand based in Fairfield, United States: its website has existed since October 2010, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 370,252 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Burt's Bees Baby sell?
Burt's Bees Baby is a brand that sells organic baby clothes, pajamas, and essentials for newborns, babies and toddlers. The company offers high-quality organic products including clothing, bedding, and skincare made with 100% organic cotton that is GOTS certified. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Burt's Bees Baby cost?
Burt's Bees Baby's best seller, Quilted Bee Organic Cotton Baby Booties, sells from US$7.99 to US$9.99 on burtsbeesbaby.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check burtsbeesbaby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Burt's Bees Baby discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Burt's Bees Baby advertises on Facebook and Instagram and on Google, where its offers often run. Check burtsbeesbaby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Burt's Bees Baby?
Burt's Bees Baby sells on its own website, burtsbeesbaby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Burt's Bees Baby?
Gravity by Benchr records a company based in Fairfield, United States, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Burt's Bees Baby growing?
Yes. Gravity by Benchr estimates about 1,015,200 visits to burtsbeesbaby.com in September 2026, up 37% in a month and up 52% over three months. Burt's Bees Baby ranks #132 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Burt's Bees Baby use?
Gravity by Benchr identifies burtsbeesbaby.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Burt's Bees Baby's ad budget?
Gravity by Benchr does not publish a spend figure for Burt's Bees Baby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Burt's Bees Baby ranks #132 of 97,158 by estimated traffic. Its closest competitors on the same market are Purebaby, Gerber Childrenswear, Bums & Roses, Snuggle Hunny, Kyte Baby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Burt's Bees Baby.