Brand page · Kitchen & Dining · France
BUT: 7.3M visits a month, 536 active Meta ads.
BUT — BUT is a French retail network specializing in home equipment and furniture, offering products for kitchens, living rooms, bedrooms, decoration, and appliances. In September 2026 but.fr drew an estimated 7.3M visits, down 12% on the month before. It ranks #1 of 1,725 Kitchen & Dining brands in France and holds a 3.1 Trustpilot rating over 5,946 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
BUT is a French retail network specializing in home equipment and furniture, offering products for kitchens, living rooms, bedrooms, decoration, and appliances.
01 · Traffic
How much traffic BUT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BUT drew an estimated 7.3M visits in September 2026, down 12% on the month before and down 1% over three months.
- Worldwide#2,846of 4.5M sites · Top 1%
- In France#112of 166K sites · Top 1%
- Kitchen & Dining, worldwide#35of 145,612 brands · Top 1%
- Kitchen & Dining, France#1of 1,725 brands · Top 1%
7.3M
estimated visits in September
1 mo ▼ −11.7%4 mo ▼ −1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BUT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BUT holds 3.1 out of 5 on Trustpilot over 5,946 reviews, 1,334 of them in the last twelve months: 22% of customers give five stars and 68% one star. That volume places BUT in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, BUT scores 4.4 over 468,571 reviews.
Home Goods Store Bedroom Furniture Store Living Room Furniture Store Appliance Store Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BUT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BUT's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BUT in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BUT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BUT runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
-40% sur toutes les cuisines et plans de travailBUT7 Oct 2026video
BUT Gaillac est ouvertBUT6 Oct 2026image
BUT Gaillac est ouvertBUT6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BUT INTERNATIONALverified
Text ad21 Oct 2026BUT INTERNATIONALverified
Text ad21 Oct 2026BUT INTERNATIONALverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BUT.
The creators who tag @but on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @but on Instagram, led by Audrey 🌺 (22K followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAudrey 🌺@audrey_choux · 🇫🇷 FR | Decoration garden diy Creator | 22K | 4.2% | 1 | Tagged @but |
06 · Competitors according to Gravity
Who BUT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BUT among Kitchen & Dining brands in France. The closest is House &, then Bradlows, Russells, Brick, The Brick, OK Furniture.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| House &houseandhome.co.za | |||||||
| Bradlowsbradlows.co.za | |||||||
| Russellsrussells.co.za | |||||||
| Brickbrickenligne.com | |||||||
| The Brickthebrick.com | |||||||
| OK Furnitureokfurniture.co.za |
07 · Company
The company behind BUT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BUT is a company based in France, founded in 1972 according to LinkedIn, on a domain registered in November 1996. It employs about 5,897 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1972, per LinkedIn
- Domain registered
- 11 Nov 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,897 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- but.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BUT
What people ask Google about BUT.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BUT a legit company?
According to Gravity by Benchr, BUT is a brand based in France: its website has existed since November 1996, its Trustpilot profile is claimed by the brand, it employs 5,897 people on LinkedIn, it has 277,422 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
BUT reviews
Customers rate BUT 3.1 out of 5 on Trustpilot over 5,946 reviews, 1,334 of them in the last twelve months: 22% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, BUT scores 4.4 over 468,571 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BUT?
BUT is a French retail network specializing in home equipment and furniture, offering products for kitchens, living rooms, bedrooms, decoration, and appliances. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
BUT promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BUT advertises on Facebook and Instagram and on Google, where its offers often run. Check but.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BUT?
Gravity by Benchr records a company based in France, founded in 1972 according to LinkedIn, on a domain registered in 1996, with 5,897 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BUT growing?
Not at the moment. Gravity by Benchr estimates about 7,269,600 visits to but.fr in September 2026, down 12% in a month and down 1% over three months. BUT ranks #1 of 1,725 Kitchen & Dining brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does BUT spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BUT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in France?
Among Kitchen & Dining brands in France in the Gravity by Benchr index, BUT ranks #1 of 1,725 by estimated traffic. Its closest competitors on the same market are House &, Bradlows, Russells, Brick, The Brick. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BUT. Version française.