Brand page · Hobbies & Creative Arts · Denmark

Butik Smuksak Top 5% worldwide Top 5% in Denmark Top 5% in Hobbies & Creative Arts Top 10% in Hobbies & Creative Arts in Denmark
butiksmuksak.dk·🇩🇰 Aarhus C, Denmark· Shopify

Butik Smuksak: 45.6K visits a month, 61 active Meta ads, Gravity score 488.

Butik Smuksak — Butik Smuksak is a yarn shop that offers a wide selection of yarn including Lana Gatto and Smuksak yarn, knitting patterns, and accessories. In September 2026 butiksmuksak.dk drew an estimated 45.6K visits, up 31% on the month before. It ranks #31 of 419 Hobbies & Creative Arts brands in Denmark and holds a 4.9 Trustpilot rating over 4,684 reviews.

butiksmuksak.dk@smuksakyarn 81.7KTrustpilot 4.9Meta Ad Library 61

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
45.6K
+31% vs. August 2026
Instagram followers
81.7K
3,332 posts · @smuksakyarn
Trustpilot
4.9
4,684 reviews · 9 in 12 months
Meta ads
61
active · on Google since 2022
Products
95%
in stock · 209 collections
Rank in Denmark
#31
of 419 in Hobbies & Creative Arts
LinkedIn
—
Data not available
Earned media value
€2.1k
per month, Instagram

Gravity score

488/ 1000 · 10 of 10 indicators rated
Brand Power504
Momentum435
Performance526

Percentiles within 32 peers: Hobbies & Creative Arts brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Butik Smuksak is a yarn shop that offers a wide selection of yarn including Lana Gatto and Smuksak yarn, knitting patterns, and accessories.

01 · Traffic

How much traffic Butik Smuksak gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Butik Smuksak drew an estimated 45.6K visits in September 2026, up 31% on the month before and up 29% over three months.

  • Worldwide#183,859of 4.5M sites · Top 5%
  • In Denmark#1,007of 21.4K sites · Top 5%
  • Hobbies & Creative Arts, worldwide#4,261of 136,278 brands · Top 5%
  • Hobbies & Creative Arts, Denmark#31of 419 brands · Top 10%
Monthly visitssource Sept 2026

45.6K

estimated visits in September

1 mo ▲ +31.4%4 mo ▲ +28.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Butik Smuksak.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Butik Smuksak holds 4.9 out of 5 on Trustpilot over 4,684 reviews, 9 of them in the last twelve months: 93% of customers give five stars and 1% one star. That volume places Butik Smuksak in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %.

Trustpilotclaimed page · read 21 Oct 2026
4.9TrustScore · 4,684 reviews · 9 in 12 months
Top 5% review volumeTop 1% rating quality
5 ★93%
4 ★5%
3 ★1%
2 ★1%
1 ★1%

Knit Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Butik Smuksak sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Butik Smuksak sells on Shopify, 95% of its catalogue in stock. The best seller is Smuksak Scarf - Digital Opskrift, at DKK 35.00, followed by Vinterbarn - Mille Fryd and Mølkugler - Cedertræ - 20 stk..

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Arts & Crafts55%
Laundry Supplies0%
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Hobbies & Creative Arts
Hobbies & Creative Arts97%
Clothing1%
Household Supplies0%
Clothing Accessories0%
Shoe Accessories0%

The dominant category places Butik Smuksak in its comparison group.

Prices and ratingsstore data
Average rating
4.97 / 5
Rated products
2% of the catalogue
In stock
95%
Upper price quartile
US$8.24
Currency
DKK

05 · Influencers

Who talks about Butik Smuksak.

The creators who tag @smuksakyarn on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @smuksakyarn on Instagram, led by Mette Sandgaard Kühl (10.4K followers, 1.7% engagement).

Influencersaccounts tagging @smuksakyarn · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMette Sandgaard Kühl@kuhlknitting · 🇩🇰 DKFashion style luxury Creator10.4K1.7%4Tagged @smuksakyarn
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Butik Smuksak competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Butik Smuksak among Hobbies & Creative Arts brands in Denmark. The closest is Bruun Strik, then GarnbyJacobsen, Lindberg Strik, Hobbii, Lopapeysa.dk, East Coast Fabrics.

CompetitorsHobbies & Creative Arts · Denmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bruun Strikbruunstrik.com
GarnbyJacobsengarnbyjacobsen.dk
Lindberg Striklindbergstrik.dk
Hobbiihobbii.dk
Lopapeysa.dklopapeysa.dk
East Coast Fabricseastcoastfabrics.com.au
Competitors Gravity finds for Butik Smuksak. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Butik Smuksak with Bruun Strik

07 · Company

The company behind Butik Smuksak.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Butik Smuksak is a company based in Aarhus C, Denmark.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇰 Denmark · Aarhus C
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
butiksmuksak.dk · Shopify · DKK
Catalogue
209 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Butik Smuksak

What people ask Google about Butik Smuksak.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Butik Smuksak legit or a scam?

According to Gravity by Benchr, Butik Smuksak is a brand based in Aarhus C, Denmark: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 81,733 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Butik Smuksak reviews

Customers rate Butik Smuksak 4.9 out of 5 on Trustpilot over 4,684 reviews, 9 of them in the last twelve months: 93% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Butik Smuksak sell?

Butik Smuksak is a yarn shop that offers a wide selection of yarn including Lana Gatto and Smuksak yarn, knitting patterns, and accessories. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Butik Smuksak expensive?

Butik Smuksak's best seller, Smuksak Scarf - Digital Opskrift, sells DKK 35.00 on butiksmuksak.dk. 95% of the catalogue is in stock. Gravity does not track prices daily: check butiksmuksak.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Butik Smuksak promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Butik Smuksak advertises on Facebook and Instagram and on Google, where its offers often run. Check butiksmuksak.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Butik Smuksak?

Butik Smuksak sells on its own website, butiksmuksak.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Butik Smuksak doing well?

Yes. Gravity by Benchr estimates about 45,600 visits to butiksmuksak.dk in September 2026, up 31% in a month and up 29% over three months. Butik Smuksak ranks #31 of 419 Hobbies & Creative Arts brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Butik Smuksak use?

Gravity by Benchr identifies butiksmuksak.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Butik Smuksak's ad budget?

Gravity by Benchr does not publish a spend figure for Butik Smuksak on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hobbies & Creative Arts brands in Denmark?

Among Hobbies & Creative Arts brands in Denmark in the Gravity by Benchr index, Butik Smuksak ranks #31 of 419 by estimated traffic. Its closest competitors on the same market are Bruun Strik, GarnbyJacobsen, Lindberg Strik, Hobbii, Lopapeysa.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Butik Smuksak.