Brand page · Hobbies & Creative Arts · Denmark
Hobbii: 160K visits a month, 10 active Meta ads, Gravity score 463.
Hobbii — Hobbii is a Danish online store specializing in yarn and knitting/crochet accessories, offering over 2000 free patterns and various yarn types and brands. In September 2026 hobbii.dk drew an estimated 160K visits, up 3% on the month before. It ranks #11 of 419 Hobbies & Creative Arts brands in Denmark and holds a 4.7 Trustpilot rating over 22,013 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Hobbies & Creative Arts brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hobbii is a Danish online store specializing in yarn and knitting/crochet accessories, offering over 2000 free patterns and various yarn types and brands.
01 · Traffic
How much traffic Hobbii gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hobbii drew an estimated 160K visits in September 2026, up 3% on the month before and up 29% over three months.
- Worldwide#63,277of 4.5M sites · Top 5%
- In Denmark#271of 21.4K sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,007of 136,278 brands · Top 1%
- Hobbies & Creative Arts, Denmark#11of 419 brands · Top 5%
160K
estimated visits in September
1 mo ▲ +2.8%4 mo ▲ +29.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hobbii.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hobbii holds 4.7 out of 5 on Trustpilot over 22,013 reviews, 2,809 of them in the last twelve months: 87% of customers give five stars and 2% one star. That volume places Hobbii in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Yarn Store Craft Store Knit Shop Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hobbii sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hobbii sells on Shopify, 98% of its catalogue in stock. The best seller is Friends Cotton 8/4, at DKK 17.00, followed by Friends Cotton 8/8 and Rainbow Cotton 8/4.
#1Friends Cotton 8/4HobbiiDKK 17.00In stock
#2Friends Cotton 8/8HobbiiDKK 17.00In stock
#3Rainbow Cotton 8/4HobbiiDKK 9.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hobbii in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 12% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$6.74
- Currency
- DKK
04 · Ads
What Hobbii is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hobbii runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Garn og tilbehør fra Hobbii.dk - Leveret med kærlighedHobbii1 Oct 2026image
GRATIS Hækling Opskrift: Kawaii Citron - RangleHobbii30 Sept 2026image
Garn og tilbehør fra Hobbii.dk - Leveret med kærlighedHobbii28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hobbii A/Sverified
Image ad20 Oct 2026Hobbii A/Sverified
Text ad20 Oct 2026Hobbii A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hobbii.
The creators who tag @hobbii.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hobbii.dk on Instagram, led by Knitting patterns by Josefine Dyring (54K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKnitting patterns by Josefine Dyring@josefine_dyring_knit · 🇩🇰 DK | Fashion style luxury Creator | 54K | 0.5% | 6 | Tagged @hobbii.dk |
06 · Competitors according to Gravity
Who Hobbii competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hobbii among Hobbies & Creative Arts brands in Denmark. The closest is Shop Yarns, then FILATI, Rowan, artyarn.co.uk, Wolplein, Hooks & Needles.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shop Yarnsyarnspirations.com | |||||||
| FILATIfilati.cc | |||||||
| Rowanknitrowan.com | |||||||
| artyarn.co.ukartyarn.co.uk | |||||||
| Wolpleinwolplein.nl | |||||||
| Hooks & Needleshooksneedles.com |
07 · Company
The company behind Hobbii.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hobbii is a company based in København NV, Denmark.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København NV
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hobbii.dk · Shopify · DKK
- Catalogue
- 3,039 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hobbii
What people ask Google about Hobbii.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hobbii legit or a scam?
According to Gravity by Benchr, Hobbii is a brand based in København NV, Denmark: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 48,889 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hobbii reviews
Customers rate Hobbii 4.7 out of 5 on Trustpilot over 22,013 reviews, 2,809 of them in the last twelve months: 87% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hobbii?
Hobbii is a Danish online store specializing in yarn and knitting/crochet accessories, offering over 2000 free patterns and various yarn types and brands. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hobbii cost?
Hobbii's best seller, Friends Cotton 8/4, sells DKK 17.00 on hobbii.dk. 98% of the catalogue is in stock. Gravity does not track prices daily: check hobbii.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Hobbii promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hobbii advertises on Facebook and Instagram and on Google, where its offers often run. Check hobbii.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hobbii?
Hobbii sells on its own website, hobbii.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Hobbii doing well?
Yes. Gravity by Benchr estimates about 159,600 visits to hobbii.dk in September 2026, up 3% in a month and up 29% over three months. Hobbii ranks #11 of 419 Hobbies & Creative Arts brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hobbii use?
Gravity by Benchr identifies hobbii.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hobbii's ad budget?
Gravity by Benchr does not publish a spend figure for Hobbii on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Denmark?
Among Hobbies & Creative Arts brands in Denmark in the Gravity by Benchr index, Hobbii ranks #11 of 419 by estimated traffic. Its closest competitors on the same market are Shop Yarns, FILATI, Rowan, artyarn.co.uk, Wolplein. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hobbii.