Brand page · Pet Supplies
Butternut Box: 843K visits a month, 581 active Meta ads.
Butternut Box — Butternut Box is a company that delivers fresh, healthy dog food tailored to individual dogs' needs, suitable for all life stages including puppies and seniors. In September 2026 butternutbox.com drew an estimated 843K visits, down 13% on the month before. It ranks #3 of 2,422 Pet Supplies brands and holds a 4.8 Trustpilot rating over 50,409 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Butternut Box is a company that delivers fresh, healthy dog food tailored to individual dogs' needs, suitable for all life stages including puppies and seniors.
01 · Traffic
How much traffic Butternut Box gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Butternut Box drew an estimated 843K visits in September 2026, down 13% on the month before and up 17% over three months.
- Worldwide#16,552of 4.5M sites · Top 1%
- In United Kingdom#663of 192K sites · Top 1%
- Pet Supplies, worldwide#60of 52,845 brands · Top 1%
- Pet Supplies, United Kingdom#3of 2,422 brands · Top 1%
843K
estimated visits in September
1 mo ▼ −13.5%4 mo ▲ +17.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Butternut Box.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Butternut Box holds 4.8 out of 5 on Trustpilot over 50,409 reviews, 10,231 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Butternut Box in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Pet Supply Store Food Producer Animal Feed Store Food Manufacturer Pet Store Meal Delivery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Butternut Box sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Butternut Box's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Butternut Box in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Butternut Box is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Butternut Box runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Fetch 25% off your first 2 boxesButternut Box14 Oct 2026video
Click the link for 25% off your first 2 boxesButternut Box14 Oct 2026video
See the transformation for yourself. 25% off first 2 boxes.Butternut Box14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Butternut Box GmbHverified
Text ad21 Oct 2026DOGMATES LTDverified
Text ad21 Oct 2026Dogmates (Netherlands) B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Butternut Box.
The creators who tag @butternutbox on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @butternutbox on Instagram, led by Winnie the Cockapoo (25.1K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWinnie the Cockapoo@acockapoohnamedwinnie · 🇬🇧 GB | Pets nature Creator | 25.1K | 0.9% | 3 | Tagged @butternutbox |
06 · Competitors according to Gravity
Who Butternut Box competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Butternut Box among Pet Supplies brands. The closest is Ollie, then Lyka, JustFoodForDogs, The Farmer's Dog, PsiBufet, years.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ollieollie.com | |||||||
| Lykalyka.com.au | |||||||
| JustFoodForDogsjustfoodfordogs.com | |||||||
| The Farmer's Dogthefarmersdog.com | |||||||
| PsiBufetpsibufet.com | |||||||
| years.comyears.com |
07 · Company
The company behind Butternut Box.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Butternut Box is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in February 2016. It employs about 569 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2016, per LinkedIn
- Domain registered
- 25 Feb 2016
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 569 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- butternutbox.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Butternut Box
What people ask Google about Butternut Box.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Butternut Box legit or a scam?
According to Gravity by Benchr, Butternut Box is a brand: its website has existed since February 2016, its Trustpilot profile is claimed by the brand, it employs 569 people on LinkedIn, it has 142,538 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Butternut Box?
Customers rate Butternut Box 4.8 out of 5 on Trustpilot over 50,409 reviews, 10,231 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Butternut Box known for?
Butternut Box is a company that delivers fresh, healthy dog food tailored to individual dogs' needs, suitable for all life stages including puppies and seniors. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does Butternut Box have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Butternut Box advertises on Facebook and Instagram and on Google, where its offers often run. Check butternutbox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Butternut Box?
Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 569 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Butternut Box growing?
Yes. Gravity by Benchr estimates about 843,400 visits to butternutbox.com in September 2026, down 13% in a month and up 17% over three months. Butternut Box ranks #3 of 2,422 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Butternut Box spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Butternut Box on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Butternut Box ranks #3 of 2,422 by estimated traffic. Its closest competitors on the same market are Ollie, Lyka, JustFoodForDogs, The Farmer's Dog, PsiBufet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Butternut Box.