1. Gravity
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  3. Furniture
  4. Chairs
  5. Big Joe

Brand page · Chairs · United States

Big Joe Top 5% worldwide Top 5% in the United States Top 1% in Chairs Top 5% in Chairs in the United States
buybigjoe.com·🇺🇸 Grand Rapids, United States· Shopify·Since 2014

Big Joe traffic, ads & competitors 203k visits a month, 95 active Meta ads, Gravity score 581.

Big Joe — Big Joe is a brand that specializes in comfortable soft seating and premium pool floats, offering bean bags, patio furniture, and pool accessories in various colors and fabrics. In September 2026 buybigjoe.com drew an estimated 203k visits, down 20% on the month before. It ranks #17 of 1,685 Chairs brands in the United States.

buybigjoe.com@buybigjoe 22.3kFacebookTrustpilot 2.9Meta Ad Library 95

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
203k
−20% vs. August 2026
Instagram followers
22.3k
1,063 posts · @buybigjoe
Trustpilot
2.9
2 reviews
Meta ads
95
active · on Google since 2022
Products
94%
in stock · 57 collections
Rank in the United States
#17
of 1,685 in Chairs
LinkedIn
—
Data not available
Earned media value
€294.1
per month, Instagram

Gravity score

581/ 1000 · 10 of 10 indicators rated
Brand Power524
Momentum514
Performance706

Percentiles within 35 peers: Chairs brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Big Joe is a brand that specializes in comfortable soft seating and premium pool floats, offering bean bags, patio furniture, and pool accessories in various colors and fabrics.

01 · Traffic

Big Joe website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Big Joe drew an estimated 203k visits in September 2026, down 20% on the month before and down 10% over three months.

  • Worldwide#51,862of 4.5m sites · Top 5%
  • In United States#16,993of 1.2m sites · Top 5%
  • Chairs, worldwide#93of 13,042 brands · Top 1%
  • Chairs, United States#17of 1,685 brands · Top 5%
Monthly visitssource Sept 2026

203k

estimated visits in September

1 mo ▼ −20.1%4 mo ▼ −9.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Big Joe reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Big Joe holds 2.9 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
2.9TrustScore · 2 reviews
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Big Joe best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Big Joe sells on Shopify, 94% of its catalogue in stock. The best seller is Fuf® 8Ft Giant Bean Bag, at US$209.99–US$349.99, followed by Captain's Float® Lounge Chair and Noodle Sling.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Bean Bag Chairs28%
Pool & Spa Accessories22%
Towels8%
Bedding7%

Share of the catalogue by product family.

Activity mixdominant: Chairs
Chairs36%
Pool & Spa22%
Linens & Bedding15%
Outdoor Furniture7%
Sofas4%

The dominant category places Big Joe in its comparison group.

Prices and ratingsstore data
Average rating
4.53 / 5
Rated products
55% of the catalogue
In stock
94%
Upper price quartile
US$209.99
Currency
USD

05 · Influencers

Big Joe influencers

The creators who tag @buybigjoe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @buybigjoe on Instagram, led by ↣ Herding Blake ↣ (21.6k followers, 0.2% engagement).

Influencersaccounts tagging @buybigjoe · Instagram
AccountProfileFollowersEngagementTagsRelationship
↣↣ Herding Blake ↣@herdingblake · 🇦🇺 AUPets nature Creator21.6k0.2%1Tagged @buybigjoe
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Big Joe competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Big Joe among Chairs brands in the United States. The closest is Big Bertha Original, then Yogibo, vetsak®, thesofalovers.co.uk, Fatboy the original, Lovesac.

CompetitorsChairs · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Big Bertha Originalbigberthaoriginal.com
Yogiboyogibo.jp
vetsak®vetsak.com
thesofalovers.co.ukthesofalovers.co.uk
Fatboy the originalfatboy.com
Lovesaclovesac.com
Competitors Gravity finds for Big Joe. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Big Joe with Big Bertha Original

07 · Company

Who is behind Big Joe?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Big Joe is a company based in Grand Rapids, United States, on a domain registered in June 2014.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Grand Rapids
Domain registered
10 Jun 2014
Status
Operating
DistributionGravity index, Nov 2026
Own store
buybigjoe.com · Shopify · USD
Catalogue
57 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Big Joe

What people ask Google about Big Joe.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Big Joe a legit company?

According to Gravity by Benchr, Big Joe is a brand based in Grand Rapids, United States: its website has existed since June 2014, it sells on a Shopify store, it has 22,301 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Big Joe?

Big Joe is a brand that specializes in comfortable soft seating and premium pool floats, offering bean bags, patio furniture, and pool accessories in various colors and fabrics. Gravity by Benchr classifies it under Chairs, with Bean Bag Chairs making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Big Joe cost?

Big Joe's best seller, Fuf® 8Ft Giant Bean Bag, sells from US$209.99 to US$349.99 on buybigjoe.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check buybigjoe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Big Joe have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Big Joe advertises on Facebook and Instagram and on Google, where its offers often run. Check buybigjoe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Big Joe?

Big Joe sells on its own website, buybigjoe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Big Joe?

Gravity by Benchr records a company based in Grand Rapids, United States, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Big Joe doing well?

Not at the moment. Gravity by Benchr estimates about 202,700 visits to buybigjoe.com in September 2026, down 20% in a month and down 10% over three months. Big Joe ranks #17 of 1,685 Chairs brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Big Joe use?

Gravity by Benchr identifies buybigjoe.com as a Shopify store (Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Big Joe spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Big Joe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Chairs brands in the United States?

Among Chairs brands in the United States in the Gravity by Benchr index, Big Joe ranks #17 of 1,685 by estimated traffic. Its closest competitors on the same market are Big Bertha Original, Yogibo, vetsak®, thesofalovers.co.uk and Fatboy the original. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Big Joe.