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- by charlotte
Brand page · Jewelry · Australia
by charlotte traffic, ads & competitors 371k visits a month, 234 active Meta ads, Gravity score 629.
by charlotte — by charlotte creates meaningful jewellery, designed to be cherished. They offer silver and gold jewellery loved by Australians. In September 2026 bycharlotte.com.au drew an estimated 371k visits, down 17% on the month before. It ranks #10 of 4,011 Jewelry brands in Australia and holds a 3.7 Trustpilot rating over 106 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Jewelry brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
by charlotte creates meaningful jewellery, designed to be cherished. They offer silver and gold jewellery loved by Australians.
01 · Traffic
by charlotte website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
by charlotte drew an estimated 371k visits in September 2026, down 17% on the month before and down 15% over three months.
- Worldwide#31,659of 4.5m sites · Top 1%
- In Australia#625of 105k sites · Top 1%
- Jewelry, worldwide#484of 132,285 brands · Top 1%
- Jewelry, Australia#10of 4,011 brands · Top 1%
371k
estimated visits in September
1 mo ▼ −17.4%4 mo ▼ −14.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
by charlotte reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
by charlotte holds 3.7 out of 5 on Trustpilot over 106 reviews, 34 of them in the last twelve months: 74% of customers give five stars and 20% one star. That volume places by charlotte in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Engraver Jewelry Designer Jewelry Store Jewelry Repair Service Fashion Accessories Store Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
by charlotte best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
by charlotte sells on Shopify, 96% of its catalogue in stock. The best seller is Gift Wrapping, at A$9.00, followed by 18k Gold Vermeil Lotus Birthstone Necklace - November - Citrine and 18k Gold Vermeil Lotus Necklace.
#1Gift Wrappingby charlotteA$9.00In stock
#218k Gold Vermeil Lotus Birthstone Necklace - November - Citrineby charlotteA$299.00In stock
#318k Gold Vermeil Lotus Necklaceby charlotteA$279.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places by charlotte in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 46% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$348.00
- Currency
- AUD
04 · Ads
by charlotte ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
by charlotte runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Discover The New Solid Gold CollectionBy Charlotte6 Oct 2026video
Celebrate Their JourneyBy Charlotte6 Oct 2026image
Discover New Solid Gold BraceletsBy Charlotte6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026By Charlotteverified
Image ad20 Oct 2026By Charlotteverified
Image ad20 Oct 2026By Charlotteverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
by charlotte influencers
The creators who tag @bycharlotte_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bycharlotte_ on Instagram, led by Celeste Rochele (57.3k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCeleste Rochele@celesterochele · 🇦🇺 AU | Cinema series pop culture Creator | 57.3k | 0.7% | 3 | Tagged @bycharlotte_ |
06 · Competitors according to Gravity
by charlotte competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for by charlotte among Jewelry brands in Australia. The closest is FK Jewellers, then ani-jewels.fi, ete ONLINE STORE, thejewellershop.com, bluespirit.com, Awe Inspired.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FK Jewellersfkjewellers.com | |||||||
| ani-jewels.fiani-jewels.fi | |||||||
| ete ONLINE STOREeteweb.com | |||||||
| thejewellershop.comthejewellershop.com | |||||||
| bluespirit.combluespirit.com | |||||||
| Awe Inspiredaweinspired.com |
07 · Company
Who is behind by charlotte?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
by charlotte is a company based in Rosebery, Australia, founded in 2012 according to LinkedIn. It employs about 121 people.
- Entity country
- 🇦🇺 Australia · Rosebery
- Founded
- 2012, per LinkedIn
- Status
- Operating
- Employees
- 121 on LinkedIn
- Own store
- bycharlotte.com.au · Shopify · AUD
- Catalogue
- 518 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about by charlotte
What people ask Google about by charlotte.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is by charlotte legit?
According to Gravity by Benchr, by charlotte is a brand based in Rosebery, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 121 people on LinkedIn, it has 282,788 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about by charlotte?
Customers rate by charlotte 3.7 out of 5 on Trustpilot over 106 reviews, 34 of them in the last twelve months: 74% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is by charlotte?
by charlotte creates meaningful jewellery, designed to be cherished. They offer silver and gold jewellery loved by Australians. Gravity by Benchr classifies it under Jewelry, with Earrings making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
by charlotte prices: how much is it?
by charlotte's best seller, Gift Wrapping, sells A$9.00 on bycharlotte.com.au. 96% of the catalogue is in stock. Gravity does not track prices daily: check bycharlotte.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a by charlotte discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: by charlotte advertises on Facebook and Instagram and on Google, where its offers often run. Check bycharlotte.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy by charlotte?
by charlotte sells on its own website, bycharlotte.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind by charlotte?
Gravity by Benchr records a company based in Rosebery, Australia, founded in 2012 according to LinkedIn, with 121 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is by charlotte growing?
Not at the moment. Gravity by Benchr estimates about 370,700 visits to bycharlotte.com.au in September 2026, down 17% in a month and down 15% over three months. by charlotte ranks #10 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does by charlotte use?
Gravity by Benchr identifies bycharlotte.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is by charlotte's ad budget?
Gravity by Benchr does not publish a spend figure for by charlotte on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, by charlotte ranks #10 of 4,011 by estimated traffic. Its closest competitors on the same market are FK Jewellers, ani-jewels.fi, ete ONLINE STORE, thejewellershop.com and bluespirit.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with by charlotte.