Brand page · Personal Care · United States
Flakes traffic, ads & competitors 217k visits a month, 448 active Meta ads, Gravity score 669.
Flakes — Flakes is a brand that sells anti-dandruff shampoo, conditioner, and serum products formulated for men, featuring pyrithione zinc and MCT oil ingredients. In September 2026 byeflakes.com drew an estimated 217k visits, up 14% on the month before. It ranks #380 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flakes is a brand that sells anti-dandruff shampoo, conditioner, and serum products formulated for men, featuring pyrithione zinc and MCT oil ingredients.
01 · Traffic
Flakes website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flakes drew an estimated 217k visits in September 2026, up 14% on the month before and up 28% over three months.
- Worldwide#48,852of 4.5m sites · Top 5%
- In United States#15,998of 1.2m sites · Top 5%
- Personal Care, worldwide#2,215of 215,119 brands · Top 5%
- Personal Care, United States#380of 33,626 brands · Top 5%
217k
estimated visits in September
1 mo ▲ +13.8%4 mo ▲ +28.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Flakes reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flakes holds 2.3 out of 5 on Trustpilot over 7 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 86% one star.
Clothing Store Beauty Product Supplier Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Flakes best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Flakes sells on Shopify, 100% of its catalogue in stock. The best seller is Flakes Complete Bundle, at US$39.00–US$124.00, followed by Scalp Brush and Night Shift.
#1Flakes Complete BundleFlakesUS$39.00–US$124.00In stock
#2Scalp BrushFlakesUS$15.00In stock
#3Night ShiftFlakesUS$60.00–US$75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Flakes in its comparison group.
- Average rating
- 4.27 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$49.50
- Currency
- USD
04 · Ads
Flakes ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flakes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
End Dandruff Forever.Flakes7 Oct 2026image
End Dandruff Forever.Flakes7 Oct 2026video
End Dandruff Forever.Flakes7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Flakes, Incverified
Text ad20 Oct 2026Flakes, Incverified
Text ad20 Oct 2026Flakes, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Flakes influencers
The creators who tag @byeflakes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Flakes competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flakes among Personal Care brands in the United States. The closest is headandshoulders.com, then Ducray, Scalp D, Act+Acre, Naturali, Yoracare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| headandshoulders.comheadandshoulders.com | |||||||
| Ducrayducray.com | |||||||
| Scalp Dscalp-d.com | |||||||
| Act+Acreactandacre.com | |||||||
| Naturalinaturali.co.in | |||||||
| Yoracareyoracare.com |
07 · Company
Who is behind Flakes?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flakes is a company based in Brooklyn, United States, founded in 2022 according to LinkedIn, on a domain registered in July 2020. It employs about 9 people.
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2022, per LinkedIn
- Domain registered
- 9 Jul 2020
- Employees
- 9 on LinkedIn
- Own store
- byeflakes.com · Shopify · USD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flakes
What people ask Google about Flakes.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flakes legit?
According to Gravity by Benchr, Flakes is a brand based in Brooklyn, United States: its website has existed since July 2020, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 53,267 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Flakes?
Flakes is a brand that sells anti-dandruff shampoo, conditioner, and serum products formulated for men, featuring pyrithione zinc and MCT oil ingredients. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Flakes cost?
Flakes' best seller, Flakes Complete Bundle, sells from US$39.00 to US$124.00 on byeflakes.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check byeflakes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Flakes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Flakes advertises on Facebook and Instagram and on Google, where its offers often run. Check byeflakes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Flakes?
Flakes sells on its own website, byeflakes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Flakes?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2022 according to LinkedIn, on a domain registered in 2020, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Flakes doing well?
Yes. Gravity by Benchr estimates about 217,300 visits to byeflakes.com in September 2026, up 14% in a month and up 28% over three months. Flakes ranks #380 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flakes use?
Gravity by Benchr identifies byeflakes.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Flakes' ad budget?
Gravity by Benchr does not publish a spend figure for Flakes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Flakes ranks #380 of 33,626 by estimated traffic. Its closest competitors on the same market are headandshoulders.com, Ducray, Scalp D, Act+Acre and Naturali. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flakes.