Brand page · Personal Care · United Kingdom
BY TERRY traffic, ads & competitors 45.8k visits a month, 153 active Meta ads, Gravity score 608.
BY TERRY — BY TERRY is a luxury makeup and skincare brand founded by Terry de Gunzburg that offers high-performing beauty products with a focus on skin-loving formulas. In September 2026 byterry.com drew an estimated 45.8k visits, up 23% on the month before. It ranks #1,495 of 33,626 Personal Care brands in the United Kingdom and holds a 4.0 Trustpilot rating over 193 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BY TERRY is a luxury makeup and skincare brand founded by Terry de Gunzburg that offers high-performing beauty products with a focus on skin-loving formulas.
01 · Traffic
BY TERRY website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BY TERRY drew an estimated 45.8k visits in September 2026, up 23% on the month before and up 5% over three months.
- Worldwide#183,318of 4.5m sites · Top 5%
- In United States#58,559of 1.2m sites · Top 5%
- Personal Care, worldwide#9,319of 215,119 brands · Top 5%
- Personal Care, United States#1,495of 33,626 brands · Top 5%
45.8k
estimated visits in September
1 mo ▲ +23.1%4 mo ▲ +4.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BY TERRY reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BY TERRY holds 4.0 out of 5 on Trustpilot over 193 reviews, 70 of them in the last twelve months: 50% of customers give five stars and 40% one star. That volume places BY TERRY in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, BY TERRY scores 3.7 over 903 reviews.
Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BY TERRY best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BY TERRY sells on Shopify, 100% of its catalogue in stock. The best seller is TEA to TAN FACE & BODY, at £59.00, followed by TEA to TAN FACE & BODY TRAVEL-SIZE and OMBRE BLACKSTAR EYESHADOW.
#1TEA to TAN FACE & BODYBY TERRY£59.00In stock
#2TEA to TAN FACE & BODY TRAVEL-SIZEBY TERRY£25.00In stock
#3OMBRE BLACKSTAR EYESHADOWBY TERRY£35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BY TERRY in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 37% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$91.33
- Currency
- GBP
04 · Ads
BY TERRY ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BY TERRY runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2024 (image, text, video).
Modulable, lumineux, hydratantBy Terry6 Oct 2026image
15% of our profits donated 🩷By Terry6 Oct 2026image
15% of our profits donated 🩷By Terry6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JENTRY (INTERNATIONAL) LIMITEDverified
Video ad20 Oct 2026JENTRY (INTERNATIONAL) LIMITEDverified
Text ad20 Oct 2026JENTRY (INTERNATIONAL) LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BY TERRY influencers
The creators who tag @byterryofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @byterryofficial on Instagram, led by LilyMaeMUA (10.2k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLilyMaeMUA@lilymaemua · 🇦🇺 AU | Beauty cosmetics skincare Creator | 10.2k | 3.2% | 10 | Tagged @byterryofficial |
06 · Competitors according to Gravity
BY TERRY competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BY TERRY among Personal Care brands in the United Kingdom. The closest is GO DARKER TANNING, then Afnan Perfumes, SO UK, Murad UK, Colorescience UK, ELECTIMUSS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GO DARKER TANNINGgodarkertanningg.com | |||||||
| Afnan Perfumesuk.afnan.com | |||||||
| SO UKstreetorigins.uk | |||||||
| Murad UKmurad.co.uk | |||||||
| Colorescience UKcolorescienceuk.com | |||||||
| ELECTIMUSSelectimuss.com |
07 · Company
Who is behind BY TERRY?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BY TERRY is a company based in London, United Kingdom, on a domain registered in May 1998. It employs about 111 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Domain registered
- 13 May 1998
- Status
- Operating
- Employees
- 111 on LinkedIn
- Own store
- byterry.com · Shopify · GBP
- Catalogue
- 151 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BY TERRY
What people ask Google about BY TERRY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BY TERRY legit?
According to Gravity by Benchr, BY TERRY is a brand based in London, United Kingdom: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 111 people on LinkedIn, it has 530,733 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about BY TERRY?
Customers rate BY TERRY 4.0 out of 5 on Trustpilot over 193 reviews, 70 of them in the last twelve months: 50% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, BY TERRY scores 3.7 over 903 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BY TERRY known for?
BY TERRY is a luxury makeup and skincare brand founded by Terry de Gunzburg that offers high-performing beauty products with a focus on skin-loving formulas. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is BY TERRY expensive?
BY TERRY's best seller, TEA to TAN FACE & BODY, sells £59.00 on byterry.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check byterry.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a BY TERRY discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BY TERRY advertises on Facebook and Instagram and on Google, where its offers often run. Check byterry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BY TERRY?
BY TERRY sells on its own website, byterry.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BY TERRY?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 1998, with 111 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BY TERRY doing well?
Yes. Gravity by Benchr estimates about 45,800 visits to byterry.com in September 2026, up 23% in a month and up 5% over three months. BY TERRY ranks #1,495 of 33,626 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BY TERRY use?
Gravity by Benchr identifies byterry.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BY TERRY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BY TERRY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, BY TERRY ranks #1,495 of 33,626 by estimated traffic. Its closest competitors on the same market are GO DARKER TANNING, Afnan Perfumes, SO UK, Murad UK and Colorescience UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BY TERRY.