- Gravity
- Rankings
- Health & Beauty
- Personal Care
- Caldera + Lab
Brand page · Personal Care · United States
Caldera + Lab: 138k visits a month, 466 active Meta ads, Gravity score 589.
Caldera + Lab — Premium, clinically proven skin and hair care engineered for men, for better, visible results. Rooted in nature and backed by science to deliver optimal skin and hair health. In September 2026 calderalab.com drew an estimated 138k visits, down 29% on the month before. It ranks #581 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Premium, clinically proven skin and hair care engineered for men, for better, visible results. Rooted in nature and backed by science to deliver optimal skin and hair health.
01 · Traffic
How much traffic Caldera + Lab gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Caldera + Lab drew an estimated 138k visits in September 2026, down 29% on the month before and down 1% over three months.
- Worldwide#71,408of 4.5m sites · Top 5%
- In United States#23,548of 1.2m sites · Top 5%
- Personal Care, worldwide#3,420of 215,119 brands · Top 5%
- Personal Care, United States#581of 33,626 brands · Top 5%
138k
estimated visits in September
1 mo ▼ −28.8%4 mo ▼ −0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Caldera + Lab.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Caldera + Lab holds 2.4 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 17% of customers give five stars and 83% one star.
Cosmetic Products Manufacturer Cosmetics Industry Health and Beauty Shop Cosmetics Store Beauty Product Supplier Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Caldera + Lab sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Caldera + Lab sells on Shopify, 100% of its catalogue in stock. The best seller is The Good, at US$110.00, followed by The Base Layer and The Clean Slate.
#1The GoodCaldera + LabUS$110.00In stock
#2The Base LayerCaldera + LabUS$65.00In stock
#3The Clean SlateCaldera + LabUS$45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Caldera + Lab in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$198.00
- Currency
- USD
04 · Ads
What Caldera + Lab is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Caldera + Lab runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
One Week. Visible Difference.Caldera + Lab6 Oct 2026video
Caldera + LabCaldera + Lab6 Oct 2026image
Michael ChernowCaldera + Lab5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Caldera + Lab, Inc.verified
Text ad20 Oct 2026Caldera + Lab, Inc.verified
Text ad20 Oct 2026Caldera + Lab, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Caldera + Lab.
The creators who tag @calderalab on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @calderalab on Instagram, led by Stacy Keibler Tribute (60.8k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStacy Keibler Tribute@stacykeiblertribute · 🇺🇸 US | Cinema series pop culture Creator | 60.8k | 0.3% | 3 | Tagged @calderalab |
06 · Competitors according to Gravity
Who Caldera + Lab competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Caldera + Lab among Personal Care brands in United States. The closest is Reginald Men, then luminskin.com, Brickell Men’s Products®, Particle, Man For Himself, Tru Hair and Skin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Reginald Menreginaldmen.com | |||||||
| luminskin.comluminskin.com | |||||||
| Brickell Men’s Products®brickellmensproducts.com | |||||||
| Particleparticleformen.com | |||||||
| Man For Himselfmanforhimself.com | |||||||
| Tru Hair and Skintruhairandskin.com |
07 · Company
The company behind Caldera + Lab.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Caldera + Lab is a company based in Wilson, United States, founded in 2017 according to LinkedIn, on a domain registered in April 2017. It employs about 28 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Wilson
- Founded
- 2017, per LinkedIn
- Domain registered
- 18 Apr 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn · 11-50
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- calderalab.com · Shopify · USD
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Caldera + Lab
What people ask Google about Caldera + Lab.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Caldera + Lab a legit company?
According to Gravity by Benchr, Caldera + Lab is a brand based in Wilson, United States: its website has existed since April 2017, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 143,785 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Caldera + Lab?
Premium, clinically proven skin and hair care engineered for men, for better, visible results. Rooted in nature and backed by science to deliver optimal skin and hair health. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Caldera + Lab cost?
Caldera + Lab's best seller, The Good, sells US$110.00 on calderalab.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check calderalab.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Caldera + Lab promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Caldera + Lab advertises on Facebook and Instagram and on Google, where its offers often run. Check calderalab.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Caldera + Lab?
Caldera + Lab sells on its own website, calderalab.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Caldera + Lab?
Gravity by Benchr records a company based in Wilson, United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 28 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Caldera + Lab growing?
Not at the moment. Gravity by Benchr estimates about 138,300 visits to calderalab.com in September 2026, down 29% in a month and down 1% over three months. Caldera + Lab ranks #581 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Caldera + Lab use?
Gravity by Benchr identifies calderalab.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Caldera + Lab's ad budget?
Gravity by Benchr does not publish a spend figure for Caldera + Lab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Caldera + Lab ranks #581 of 33,626 by estimated traffic. Its closest competitors on the same market are Reginald Men, luminskin.com, Brickell Men’s Products®, Particle and Man For Himself. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Caldera + Lab.