1. Gravity
  2. Rankings
  3. Home & Garden
  4. Decor
  5. callie.se

Brand page · Decor

callie.se Top 5% worldwide Top 5% in Decor
callie.se

callie.se traffic, ads & competitors 81.4k visits a month, 87 active Meta ads.

callie.se — Callie is an online store specializing in creative and personalized gifts for various occasions. They offer a wide range of customized products designed to surprise and delight, helping customers create unique gifts that reflect personal style and emotions. In September 2026 callie.se drew an estimated 81.4k visits, up 65% on the month before. It ranks #32 of 980 Decor brands.

callie.se@sw.calliegifts 3kFacebookTrustpilot 2.9Meta Ad Library 87

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
81.4k
+65% vs. August 2026
Instagram followers
3k
57 posts · @sw.calliegifts
Trustpilot
2.9
3 reviews · 3 in 12 months
Meta ads
87
active · on Google since 2025
Products
—
Data not available
Rank in Sweden
#32
of 980 in Decor
LinkedIn
—
Data not available
Earned media value
€10.5
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Callie is an online store specializing in creative and personalized gifts for various occasions. They offer a wide range of customized products designed to surprise and delight, helping customers create unique gifts that reflect personal style and emotions.

01 · Traffic

callie.se website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

callie.se drew an estimated 81.4k visits in September 2026, up 65% on the month before and up 176% over three months.

  • Worldwide#111,985of 4.5m sites · Top 5%
  • In Sweden#837of 27.3k sites · Top 5%
  • Decor, worldwide#2,125of 185,686 brands · Top 5%
  • Decor, Sweden#32of 980 brands · Top 5%
Monthly visitssource Sept 2026

81.4k

estimated visits in September

1 mo ▲ +64.6%4 mo ▲ +176.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

callie.se reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

callie.se holds 2.9 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 67% one star.

Trustpilotread 21 Oct 2026
2.9TrustScore · 3 reviews · 3 in 12 months
5 ★0%
4 ★0%
3 ★33%
2 ★0%
1 ★67%

Gift Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

callie.se best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read callie.se's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor34%
Kitchen & Dining20%
Jewelry16%

The dominant category places callie.se in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

callie.se influencers

The creators who tag @sw.calliegifts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @sw.calliegifts · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

callie.se competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for callie.se among Decor brands. The closest is Hediyemen, then Soufeel, Soufeel, Gifts, Wanapix, podaraci.bg.

CompetitorsDecor · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Hediyemenhediyemen.com
Soufeelsoufeel.es
Soufeelsoufeel.it
Giftsgifts.com
Wanapixwanapix.pl
podaraci.bgpodaraci.bg
Competitors Gravity finds for callie.se. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare callie.se with Hediyemen

07 · Company

Who is behind callie.se?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

callie.se is an e-commerce brand.

DistributionGravity index, Sept 2026
Own store
callie.se
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about callie.se

What people ask Google about callie.se.

5 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

What is callie.se known for?

Callie is an online store specializing in creative and personalized gifts for various occasions. They offer a wide range of customized products designed to surprise and delight, helping customers create unique gifts that reflect personal style and emotions. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.

Does callie.se have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: callie.se advertises on Facebook and Instagram and on Google, where its offers often run. Check callie.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Is callie.se doing well?

Yes. Gravity by Benchr estimates about 81,400 visits to callie.se in September 2026, up 65% in a month and up 176% over three months. callie.se ranks #32 of 980 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does callie.se spend on Meta ads?

Gravity by Benchr does not publish a spend figure for callie.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands?

Among Decor brands in the Gravity by Benchr index, callie.se ranks #32 of 980 by estimated traffic. Its closest competitors on the same market are Hediyemen, Soufeel, Soufeel, Gifts and Wanapix. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with callie.se.