Brand page · Personal Care · Italy
Capello Point: 73.5k visits a month, 27 active Meta ads, Gravity score 519.
Capello Point — Capello Point is a retailer of professional hair and beauty products selected by the best hairdressers and aestheticians. In September 2026 capellopoint.it drew an estimated 73.5k visits, down 9% on the month before. It ranks #53 of 2,288 Personal Care brands in Italy and holds a 3.0 Trustpilot rating over 95 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Capello Point is a retailer of professional hair and beauty products selected by the best hairdressers and aestheticians.
01 · Traffic
How much traffic Capello Point gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Capello Point drew an estimated 73.5k visits in September 2026, down 9% on the month before and up 8% over three months.
- Worldwide#122,145of 4.5m sites · Top 5%
- In Italy#2,901of 138k sites · Top 5%
- Personal Care, worldwide#6,069of 215,119 brands · Top 5%
- Personal Care, Italy#53of 2,288 brands · Top 5%
73.5k
estimated visits in September
1 mo ▼ −8.9%4 mo ▲ +7.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Capello Point.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Capello Point holds 3.0 out of 5 on Trustpilot over 95 reviews, 24 of them in the last twelve months: 45% of customers give five stars and 46% one star. That volume places Capello Point in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Cosmetics Store Hairdresser
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Capello Point sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Capello Point's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Capello Point in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Capello Point is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Capello Point runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Capello PointCapello Point30 Sept 2026image
Capello PointCapello Point3 Sept 2026image
Capello PointCapello Point3 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Capello Point S.p.A.verified
Image ad21 Oct 2026Capello Point S.p.A.verified
Text ad21 Oct 2026Capello Point S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Capello Point.
The creators who tag @capellopoint on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @capellopoint on Instagram, led by Alessia Pasqualon (119k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlessia Pasqualon@alessia_pmua · 🇮🇹 IT | Fashion style luxury Creator | 119k | 1.7% | 1 | Tagged @capellopoint |
06 · Competitors according to Gravity
Who Capello Point competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Capello Point among Personal Care brands in Italy. The closest is DOUGLAS Group, then Rossmann, perfumeriamagie.com, Roja, BareCare, Beauty Box.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DOUGLAS Groupdouglas.group | |||||||
| Rossmannrossmann.com.pl | |||||||
| perfumeriamagie.comperfumeriamagie.com | |||||||
| Rojarojashop.com | |||||||
| BareCarebarecare.bg | |||||||
| Beauty Boxbeautybox.com.vn |
07 · Company
The company behind Capello Point.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Capello Point is a company based in Italy, founded in 2000 according to LinkedIn. It employs about 232 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2000, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 232 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- capellopoint.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Capello Point
What people ask Google about Capello Point.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Capello Point legit?
According to Gravity by Benchr, Capello Point is a brand based in Italy: it employs 232 people on LinkedIn, it has 35,912 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Capello Point reviews: is it worth it?
Customers rate Capello Point 3.0 out of 5 on Trustpilot over 95 reviews, 24 of them in the last twelve months: 45% give five stars, 46% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Capello Point?
Capello Point is a retailer of professional hair and beauty products selected by the best hairdressers and aestheticians. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Capello Point discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Capello Point advertises on Facebook and Instagram and on Google, where its offers often run. Check capellopoint.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Capello Point?
Gravity by Benchr records a company based in Italy, founded in 2000 according to LinkedIn, with 232 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Capello Point doing well?
Yes. Gravity by Benchr estimates about 73,500 visits to capellopoint.it in September 2026, down 9% in a month and up 8% over three months. Capello Point ranks #53 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Capello Point's ad budget?
Gravity by Benchr does not publish a spend figure for Capello Point on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Capello Point ranks #53 of 2,288 by estimated traffic. Its closest competitors on the same market are DOUGLAS Group, Rossmann, perfumeriamagie.com, Roja and BareCare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Capello Point.