Brand page · Clothing Accessories · United States
CAPS: 163K visits a month, 707 active Meta ads, Gravity score 640.
CAPS — CAPS is a headwear and lifestyle brand that sells caps, beanies, bucket hats, and other apparel items. In September 2026 capsapparel.com drew an estimated 163K visits, down 16% on the month before. It ranks #203 of 34,142 Clothing Accessories brands in United States and holds a 4.4 Trustpilot rating over 2,663 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
CAPS is a headwear and lifestyle brand that sells caps, beanies, bucket hats, and other apparel items.
01 · Traffic
How much traffic CAPS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CAPS drew an estimated 163K visits in September 2026, down 16% on the month before and up 20% over three months.
- Worldwide#62,238of 4.5M sites · Top 5%
- In United States#20,486of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#599of 85,207 brands · Top 1%
- Clothing Accessories, United States#203of 34,142 brands · Top 1%
163K
estimated visits in September
1 mo ▼ −16.0%4 mo ▲ +20.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CAPS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CAPS holds 4.4 out of 5 on Trustpilot over 2,663 reviews, 938 of them in the last twelve months: 77% of customers give five stars and 13% one star. That volume places CAPS in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Headwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CAPS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CAPS sells on Shopify, 95% of its catalogue in stock. The best seller is LOGO FISHERMAN BEANIE., at US$37.00, followed by FISHERMAN BEANIE. and WASHED DADDY..
#1LOGO FISHERMAN BEANIE.CAPSUS$37.00In stock
#2FISHERMAN BEANIE.CAPSUS$37.00In stock
#3WASHED DADDY.CAPSUS$37.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CAPS in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 51% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$37.00
- Currency
- USD
04 · Ads
What CAPS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CAPS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
5 PANEL FISHERMAN BEANIE.CAPS Apparel7 Oct 2026image
LOGO FISHERMAN BEANIE.CAPS Apparel7 Oct 2026video
RUNNER CAP.CAPS Apparel7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WENZ LLCverified
Text ad20 Oct 2026WENZ LLCverified
Text ad20 Oct 2026WENZ LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CAPS.
The creators who tag @caps on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @caps on Instagram, led by Mark Fonager (32.1K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMark Fonager@markfonager_ · 🇩🇰 DK | Fashion style luxury Creator | 32.1K | 1.9% | 3 | Tagged @caps |
06 · Competitors according to Gravity
Who CAPS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CAPS among Clothing Accessories brands in United States. The closest is Kangol, then Von Dutch, hatstore.nl, Harrington Co Hatters, Ghelter, Village Hats.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kangolkangol.com | |||||||
| Von Dutchvondutch.com | |||||||
| hatstore.nlhatstore.nl | |||||||
| Harrington Co Hattersharringtonchatters.com | |||||||
| Ghelterghelter.com | |||||||
| Village Hatshatsandcaps.co.uk |
07 · Company
The company behind CAPS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CAPS is a company based in Lewes, United States, on a domain registered in October 2020. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lewes
- Founded
- Data not available
- Domain registered
- 18 Oct 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- capsapparel.com · Shopify · EUR
- Catalogue
- 66 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CAPS
What people ask Google about CAPS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CAPS legit or a scam?
According to Gravity by Benchr, CAPS is a brand based in Lewes, United States: its website has existed since October 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 174,953 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
CAPS reviews: is it worth it?
Customers rate CAPS 4.4 out of 5 on Trustpilot over 2,663 reviews, 938 of them in the last twelve months: 77% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does CAPS sell?
CAPS is a headwear and lifestyle brand that sells caps, beanies, bucket hats, and other apparel items. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does CAPS cost?
CAPS' best seller, LOGO FISHERMAN BEANIE., sells US$37.00 on capsapparel.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check capsapparel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
CAPS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CAPS advertises on Facebook and Instagram and on Google, where its offers often run. Check capsapparel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy CAPS?
CAPS sells on its own website, capsapparel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind CAPS?
Gravity by Benchr records a company based in Lewes, United States, whose domain was registered in 2020, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CAPS doing well?
Yes. Gravity by Benchr estimates about 162,700 visits to capsapparel.com in September 2026, down 16% in a month and up 20% over three months. CAPS ranks #203 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CAPS use?
Gravity by Benchr identifies capsapparel.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does CAPS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CAPS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, CAPS ranks #203 of 34,142 by estimated traffic. Its closest competitors on the same market are Kangol, Von Dutch, hatstore.nl, Harrington Co Hatters, Ghelter. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CAPS.