Brand page · Clothing · United States
Von Dutch: 690K visits a month, 521 active Meta ads, Gravity score 716.
Von Dutch — Von Dutch is an American fashion brand known for iconic trucker hats and streetwear that blends pop culture, luxury, and rebellion. The brand has been a staple on the pop culture and music scene for over 25 years. In September 2026 vondutch.com drew an estimated 690K visits, up 13% on the month before. It ranks #208 of 97,158 Clothing brands in United States and holds a 2.1 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Von Dutch is an American fashion brand known for iconic trucker hats and streetwear that blends pop culture, luxury, and rebellion. The brand has been a staple on the pop culture and music scene for over 25 years.
01 · Traffic
How much traffic Von Dutch gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Von Dutch drew an estimated 690K visits in September 2026, up 13% on the month before and up 53% over three months.
- Worldwide#19,272of 4.5M sites · Top 1%
- In United States#6,353of 1.2M sites · Top 1%
- Clothing, worldwide#1,539of 459,295 brands · Top 1%
- Clothing, United States#208of 97,158 brands · Top 1%
690K
estimated visits in September
1 mo ▲ +13.0%4 mo ▲ +52.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Von Dutch.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Von Dutch holds 2.1 out of 5 on Trustpilot over 10 reviews, 8 of them in the last twelve months: 10% of customers give five stars and 70% one star.
Shoe Store Men's Clothing Store Clothing Store Streetwear Store Clothing Supplier Printed Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Von Dutch sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Von Dutch sells on Shopify, 77% of its catalogue in stock. The best seller is Black & White Classic Trucker Hat 51, at US$48.00, followed by Camo 6-Panel Hat 242 and Triple Black Trucker Hat.
#1Black & White Classic Trucker Hat 51Von DutchUS$48.00In stock
#2Camo 6-Panel Hat 242Von DutchUS$48.00In stock
#3Triple Black Trucker HatVon DutchUS$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Von Dutch in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 77% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$79.00
- Currency
- USD
04 · Ads
What Von Dutch is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Von Dutch runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Von Dutch Men's SS26Von Dutch Official6 Oct 2026image
Built to Stand OutVon Dutch Official6 Oct 2026image
Your New Everyday RotationVon Dutch Official6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Von Dutch, LLCverified
Image ad21 Oct 2026Von Dutch, LLCverified
Text ad21 Oct 2026Von Dutch, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Von Dutch.
The creators who tag @vondutch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vondutch on Instagram, led by I Scream Gelato (26.6K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| II Scream Gelato@iscreamgelato · 🇺🇸 US | Food cooking nutrition Creator | 26.6K | 1.8% | 7 | Tagged @vondutch |
06 · Competitors according to Gravity
Who Von Dutch competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Von Dutch among Clothing brands in United States. The closest is CAPS, then Goorin, Harrington Co Hatters, Kangol, Ghelter, Hat Heaven.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CAPScapsapparel.com | |||||||
| Gooringoorin.com | |||||||
| Harrington Co Hattersharringtonchatters.com | |||||||
| Kangolkangol.com | |||||||
| Ghelterghelter.com | |||||||
| Hat Heavenhatheaven.com |
07 · Company
The company behind Von Dutch.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Von Dutch is a company based in Beverly Hills, United States, founded in 1999 according to LinkedIn, on a domain registered in August 1996. It employs about 34 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Beverly Hills
- Founded
- 1999, per LinkedIn
- Domain registered
- 22 Aug 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 34 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vondutch.com · Shopify · USD
- Catalogue
- 221 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Von Dutch
What people ask Google about Von Dutch.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Von Dutch a legit company?
According to Gravity by Benchr, Von Dutch is a brand based in Beverly Hills, United States: its website has existed since August 1996, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 334,953 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Von Dutch reviews: is it worth it?
Customers rate Von Dutch 2.1 out of 5 on Trustpilot over 10 reviews, 8 of them in the last twelve months: 10% give five stars, 70% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Von Dutch known for?
Von Dutch is an American fashion brand known for iconic trucker hats and streetwear that blends pop culture, luxury, and rebellion. The brand has been a staple on the pop culture and music scene for over 25 years. Gravity by Benchr classifies it under Clothing, with Handbags making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Von Dutch expensive?
Von Dutch's best seller, Black & White Classic Trucker Hat 51, sells US$48.00 on vondutch.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check vondutch.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Von Dutch have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Von Dutch advertises on Facebook and Instagram and on Google, where its offers often run. Check vondutch.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Von Dutch?
Von Dutch sells on its own website, vondutch.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Von Dutch?
Gravity by Benchr records a company based in Beverly Hills, United States, founded in 1999 according to LinkedIn, on a domain registered in 1996, with 34 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Von Dutch doing well?
Yes. Gravity by Benchr estimates about 689,600 visits to vondutch.com in September 2026, up 13% in a month and up 53% over three months. Von Dutch ranks #208 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Von Dutch use?
Gravity by Benchr identifies vondutch.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Von Dutch spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Von Dutch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Von Dutch ranks #208 of 97,158 by estimated traffic. Its closest competitors on the same market are CAPS, Goorin, Harrington Co Hatters, Kangol, Ghelter. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Von Dutch.