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- Caran d'Ache
Brand page · Office Instruments
Caran d'Ache traffic, ads & competitors 293k visits a month, 302 active Meta ads.
Caran d'Ache — Caran d'Ache is a Swiss family-owned company that designs, develops and manufactures writing and drawing instruments, including color pencils, graphite pencils, and pastels. In September 2026 carandache.com drew an estimated 293k visits, up 3% on the month before. It ranks #7 of 1,018 Office Instruments brands and holds a 2.4 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Caran d'Ache is a Swiss family-owned company that designs, develops and manufactures writing and drawing instruments, including color pencils, graphite pencils, and pastels.
01 · Traffic
Caran d'Ache website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Caran d'Ache drew an estimated 293k visits in September 2026, up 3% on the month before and up 33% over three months.
- Worldwide#38,340of 4.5m sites · Top 1%
- In United States#12,485of 1.2m sites · Top 5%
- Office Instruments, worldwide#29of 5,820 brands · Top 1%
- Office Instruments, United States#7of 1,018 brands · Top 1%
293k
estimated visits in September
1 mo ▲ +3.2%4 mo ▲ +33.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Caran d'Ache reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Caran d'Ache holds 2.4 out of 5 on Trustpilot over 24 reviews, 9 of them in the last twelve months: 13% of customers give five stars and 71% one star. That volume places Caran d'Ache in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Art Supply Store Art Handcraft
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Caran d'Ache best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Caran d'Ache's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Caran d'Ache in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Caran d'Ache ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Caran d'Ache runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Caran d’Ache + MeCaran d'Ache7 Oct 2026image
Our emblematic writing instrumentsCaran d'Ache7 Oct 2026image
Caran d’Ache + MeCaran d'Ache7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CARAN D'ACHE SAverified
Text ad21 Oct 2026CARAN D'ACHE SAverified
Image ad21 Oct 2026CARAN D'ACHE SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Caran d'Ache influencers
The creators who tag @carandache on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Caran d'Ache competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Caran d'Ache among Office Instruments brands. The closest is Faber-Castell Group, then STAEDTLER, Pentel of America, uniball, lamy.com, rOtring.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Faber-Castell Groupfaber-castell.com | |||||||
| STAEDTLERstaedtler.com | |||||||
| Pentel of Americapentel.com | |||||||
| uniballunibrands.co | |||||||
| lamy.comlamy.com | |||||||
| rOtringrotring.com |
07 · Company
Who is behind Caran d'Ache?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Caran d'Ache is an e-commerce brand, founded in 1915 according to LinkedIn, on a domain registered in October 1998. It employs about 274 people.
- Founded
- 1915, per LinkedIn
- Domain registered
- 31 Oct 1998
- Employees
- 274 on LinkedIn
- Own store
- carandache.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Caran d'Ache
What people ask Google about Caran d'Ache.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Caran d'Ache a legit company?
According to Gravity by Benchr, Caran d'Ache is a brand: its website has existed since October 1998, its Trustpilot profile is claimed by the brand, it employs 274 people on LinkedIn, it has 352,905 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Caran d'Ache?
Customers rate Caran d'Ache 2.4 out of 5 on Trustpilot over 24 reviews, 9 of them in the last twelve months: 13% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Caran d'Ache known for?
Caran d'Ache is a Swiss family-owned company that designs, develops and manufactures writing and drawing instruments, including color pencils, graphite pencils, and pastels. Gravity by Benchr classifies it under Office Instruments. Source: Gravity by Benchr product classification.
Caran d'Ache promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Caran d'Ache advertises on Facebook and Instagram and on Google, where its offers often run. Check carandache.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Caran d'Ache?
Gravity by Benchr records a company, founded in 1915 according to LinkedIn, on a domain registered in 1998, with 274 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Caran d'Ache doing well?
Yes. Gravity by Benchr estimates about 292,700 visits to carandache.com in September 2026, up 3% in a month and up 33% over three months. Caran d'Ache ranks #7 of 1,018 Office Instruments brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Caran d'Ache spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Caran d'Ache on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands?
Among Office Instruments brands in the Gravity by Benchr index, Caran d'Ache ranks #7 of 1,018 by estimated traffic. Its closest competitors on the same market are Faber-Castell Group, STAEDTLER, Pentel of America, uniball and lamy.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Caran d'Ache.