Brand page · Jewelry · United Kingdom
CARAT traffic, ads & competitors 48.9k visits a month, 157 active Meta ads, Gravity score 568.
CARAT — CARAT* London UK is a British fashion and fine jewellery brand that creates sustainable jewellery using high-quality simulants and lab-grown diamonds, offering precision-cut pieces for everyday wear. In September 2026 caratlondon.com drew an estimated 48.9k visits, down 7% on the month before. It ranks #211 of 6,772 Jewelry brands in the United Kingdom and holds a 3.9 Trustpilot rating over 383 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
CARAT* London UK is a British fashion and fine jewellery brand that creates sustainable jewellery using high-quality simulants and lab-grown diamonds, offering precision-cut pieces for everyday wear.
01 · Traffic
CARAT website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CARAT drew an estimated 48.9k visits in September 2026, down 7% on the month before and up 5% over three months.
- Worldwide#173,236of 4.5m sites · Top 5%
- In United Kingdom#9,098of 192k sites · Top 5%
- Jewelry, worldwide#3,960of 132,285 brands · Top 5%
- Jewelry, United Kingdom#211of 6,772 brands · Top 5%
48.9k
estimated visits in September
1 mo ▼ −7.5%4 mo ▲ +5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
CARAT reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CARAT holds 3.9 out of 5 on Trustpilot over 383 reviews, 32 of them in the last twelve months: 78% of customers give five stars and 18% one star. That volume places CARAT in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
CARAT best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CARAT sells on Shopify, 100% of its catalogue in stock. The best seller is Eternal Stud Earrings 9K White Gold, at £259.00–£439.00, followed by Suriya Ear Jacket Earrings Sterling Silver and Briar Earrings Sterling Silver.
#1Eternal Stud Earrings 9K White GoldCARAT£259.00–£439.00In stock
#2Suriya Ear Jacket Earrings Sterling SilverCARAT£259.00In stock
#3Briar Earrings Sterling SilverCARAT£149.00–£159.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CARAT in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 85% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$448.69
- Currency
- GBP
04 · Ads
CARAT ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CARAT runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Everyday Diamonds You'll Actually WearCARAT*7 Oct 2026image
Complete Your StackCARAT*7 Oct 2026video
Everyday Diamonds You'll Actually WearCARAT*7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CARAT GROUP LIMITEDverified
Text ad20 Oct 2026CARAT GROUP LIMITEDverified
Text ad20 Oct 2026CARAT GROUP LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
CARAT influencers
The creators who tag @caratlondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @caratlondon on Instagram, led by Jonny Faulkner (10.6k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJonny Faulkner@jfaulkner_photo · 🇬🇧 GB | Photography visual arts Creator | 10.6k | 0.6% | 2 | Tagged @caratlondon |
06 · Competitors according to Gravity
CARAT competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CARAT among Jewelry brands in the United Kingdom. The closest is Ruby Jack, then Otiumberg, aarialondon.com, Olivia & Pearl, ORA Pearls, ZORAIDA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ruby Jackrubyjack.com | |||||||
| Otiumbergotiumberg.com | |||||||
| aarialondon.comaarialondon.com | |||||||
| Olivia & Pearloliviaandpearl.com | |||||||
| ORA Pearlsorapearls.com | |||||||
| ZORAIDAcatherinezoraida.com |
07 · Company
Who is behind CARAT?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CARAT is a company based in London, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in December 2011. It employs about 26 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2003, per LinkedIn
- Domain registered
- 29 Dec 2011
- Status
- Operating
- Employees
- 26 on LinkedIn
- Own store
- caratlondon.com · Shopify · GBP
- Catalogue
- 115 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CARAT
What people ask Google about CARAT.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CARAT a legit company?
According to Gravity by Benchr, CARAT is a brand based in London, United Kingdom: its website has existed since December 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 100,218 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
CARAT reviews: is it worth it?
Customers rate CARAT 3.9 out of 5 on Trustpilot over 383 reviews, 32 of them in the last twelve months: 78% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is CARAT known for?
CARAT* London UK is a British fashion and fine jewellery brand that creates sustainable jewellery using high-quality simulants and lab-grown diamonds, offering precision-cut pieces for everyday wear. Gravity by Benchr classifies it under Jewelry, with Earrings making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
CARAT prices: how much is it?
CARAT's best seller, Eternal Stud Earrings 9K White Gold, sells from £259.00 to £439.00 on caratlondon.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check caratlondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a CARAT discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: CARAT advertises on Facebook and Instagram and on Google, where its offers often run. Check caratlondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy CARAT?
CARAT sells on its own website, caratlondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind CARAT?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in 2011, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CARAT doing well?
Yes. Gravity by Benchr estimates about 48,900 visits to caratlondon.com in September 2026, down 7% in a month and up 5% over three months. CARAT ranks #211 of 6,772 Jewelry brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CARAT use?
Gravity by Benchr identifies caratlondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is CARAT's ad budget?
Gravity by Benchr does not publish a spend figure for CARAT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United Kingdom?
Among Jewelry brands in the United Kingdom in the Gravity by Benchr index, CARAT ranks #211 of 6,772 by estimated traffic. Its closest competitors on the same market are Ruby Jack, Otiumberg, aarialondon.com, Olivia & Pearl and ORA Pearls. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CARAT.