Brand page · Suitcases · United Kingdom
Carl Friedrik: 252K visits a month, 245 active Meta ads, Gravity score 663.
Carl Friedrik — Carl Friedrik is a London-based travel goods brand that creates premium luggage, bags and accessories with timeless design and long-lasting quality. In September 2026 carlfriedrik.com drew an estimated 252K visits, down 19% on the month before. It ranks #9 of 167 Suitcases brands in United Kingdom and holds a 3.9 Trustpilot rating over 587 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Suitcases brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Carl Friedrik is a London-based travel goods brand that creates premium luggage, bags and accessories with timeless design and long-lasting quality.
01 · Traffic
How much traffic Carl Friedrik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Carl Friedrik drew an estimated 252K visits in September 2026, down 19% on the month before and down 5% over three months.
- Worldwide#43,135of 4.5M sites · Top 1%
- In United States#14,092of 1.2M sites · Top 5%
- Suitcases, worldwide#45of 1,776 brands · Top 5%
- Suitcases, United States#9of 167 brands · Top 10%
252K
estimated visits in September
1 mo ▼ −19.1%4 mo ▼ −5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Carl Friedrik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Carl Friedrik holds 3.9 out of 5 on Trustpilot over 587 reviews, 61 of them in the last twelve months: 78% of customers give five stars and 13% one star. That volume places Carl Friedrik in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Bags and Luggage Store Leather Goods Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Carl Friedrik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Carl Friedrik sells on Shopify, 50% of its catalogue in stock. The best seller is The Carry-on X, at US$745.00, followed by The Carry-on and Palissy Briefcase.
#1The Carry-on XCarl FriedrikUS$745.00In stock
#2The Carry-onCarl FriedrikUS$695.00In stock
#3Palissy BriefcaseCarl FriedrikUS$795.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Carl Friedrik in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 49% of the catalogue
- In stock
- 50%
- Upper price quartile
- US$617.00
- Currency
- USD
04 · Ads
What Carl Friedrik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Carl Friedrik runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2022 (image, text, video).
Award-winning luggageCarl Friedrik7 Oct 2026image
the leather details on this are so chic (and it won’t break like a rimowa)Carl Friedrik7 Oct 2026video
the leather details on this are so chic (and it won’t break like a rimowa)Carl Friedrik7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Oppermann London Ltdverified
Text ad20 Oct 2026Oppermann London Ltdverified
Text ad20 Oct 2026Oppermann London Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Carl Friedrik.
The creators who tag @carlfriedrik on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @carlfriedrik on Instagram, led by Alex Saunes (138K followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlex Saunes@alexsaunes · 🇬🇧 GB | Beauty cosmetics skincare Creator | 138K | 4.1% | 3 | Tagged @carlfriedrik |
06 · Competitors according to Gravity
Who Carl Friedrik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Carl Friedrik among Suitcases brands in United Kingdom. The closest is Samsonite Australia, then nortvi.com, Monos, Travelpro, Markenkoffer, fr.tumi.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Samsonite Australiasamsonite.com.au | |||||||
| nortvi.comnortvi.com | |||||||
| Monosmonos.com | |||||||
| Travelprotravelpro.com | |||||||
| Markenkoffermarkenkoffer.de | |||||||
| fr.tumi.comfr.tumi.com |
07 · Company
The company behind Carl Friedrik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Carl Friedrik is a company based in United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in May 2016. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2013, per LinkedIn
- Domain registered
- 12 May 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- carlfriedrik.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Carl Friedrik
What people ask Google about Carl Friedrik.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Carl Friedrik legit?
According to Gravity by Benchr, Carl Friedrik is a brand based in United Kingdom: its website has existed since May 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 128,337 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Carl Friedrik?
Customers rate Carl Friedrik 3.9 out of 5 on Trustpilot over 587 reviews, 61 of them in the last twelve months: 78% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Carl Friedrik sell?
Carl Friedrik is a London-based travel goods brand that creates premium luggage, bags and accessories with timeless design and long-lasting quality. Gravity by Benchr classifies it under Suitcases, with Luggage & Bags making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Carl Friedrik expensive?
Carl Friedrik's best seller, The Carry-on X, sells US$745.00 on carlfriedrik.com. 50% of the catalogue is in stock. Gravity does not track prices daily: check carlfriedrik.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Carl Friedrik discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Carl Friedrik advertises on Facebook and Instagram and on Google, where its offers often run. Check carlfriedrik.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Carl Friedrik?
Carl Friedrik sells on its own website, carlfriedrik.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Carl Friedrik?
Gravity by Benchr records a company based in United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in 2016, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Carl Friedrik growing?
Not at the moment. Gravity by Benchr estimates about 252,100 visits to carlfriedrik.com in September 2026, down 19% in a month and down 5% over three months. Carl Friedrik ranks #9 of 167 Suitcases brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Carl Friedrik use?
Gravity by Benchr identifies carlfriedrik.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Carl Friedrik spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Carl Friedrik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in United Kingdom?
Among Suitcases brands in United Kingdom in the Gravity by Benchr index, Carl Friedrik ranks #9 of 167 by estimated traffic. Its closest competitors on the same market are Samsonite Australia, nortvi.com, Monos, Travelpro, Markenkoffer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Carl Friedrik.