Brand page · Personal Care

Caudalie Top 1% worldwide Top 1% in Personal Care
caudalie.com·Since 1997

Caudalie: 1.8M visits a month, 168 active Meta ads.

Caudalie — Caudalie is a French skincare brand that develops natural skincare products using ingredients from the vine and grapes. In September 2026 caudalie.com drew an estimated 1.8M visits, up 12% on the month before. It ranks #29 of 33,626 Personal Care brands and holds a 2.2 Trustpilot rating over 55 reviews.

caudalie.com@caudalie 1.7MYouTube 13.3KFacebookLinkedIn 381KTrustpilot 2.2Meta Ad Library 168

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
1.8M
+12% vs. August 2026
Instagram followers
1.7M
2,364 posts · @caudalie
Trustpilot
2.2
55 reviews · 33 in 12 months
Meta ads
168
active · on Google since 2021
Products
—
Data not available
Rank in United States
#29
of 33,626 in Personal Care
LinkedIn
381K
followers · 1,430 employees
Earned media value
€714.1k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Caudalie is a French skincare brand that develops natural skincare products using ingredients from the vine and grapes.

01 · Traffic

How much traffic Caudalie gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Caudalie drew an estimated 1.8M visits in September 2026, up 12% on the month before and down 4% over three months.

  • Worldwide#8,875of 4.5M sites · Top 1%
  • In United States#2,960of 1.2M sites · Top 1%
  • Personal Care, worldwide#285of 215,119 brands · Top 1%
  • Personal Care, United States#29of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

1.8M

estimated visits in September

1 mo ▲ +11.6%4 mo ▼ −4.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Caudalie.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Caudalie holds 2.2 out of 5 on Trustpilot over 55 reviews, 33 of them in the last twelve months: 25% of customers give five stars and 65% one star. That volume places Caudalie in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
2.2TrustScore · 55 reviews · 33 in 12 months
Top 40% review volume
5 ★25%
4 ★0%
3 ★4%
2 ★5%
1 ★65%

Cosmetics Store Beauty Product Supplier Health and Beauty Shop Perfume Store Cosmetics Industry Cosmetic Products Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Caudalie sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Caudalie's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Health & Beauty1%
Personal Services0%

The dominant category places Caudalie in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Caudalie.

The creators who tag @caudalie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @caudalie on Instagram, led by Leana (32.4K followers, 7.6% engagement).

Influencersaccounts tagging @caudalie · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLeana@serendipity_leana · 🇹🇼 TWBeauty cosmetics skincare Creator32.4K7.6%10Tagged @caudalie
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Caudalie competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Caudalie among Personal Care brands. The closest is clarins.es, then vichy.fr, Meaningful Beauty, ricaud.com, rodanandfields.com, korres.com.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
clarins.esclarins.es
vichy.frvichy.fr
Meaningful Beautymeaningfulbeauty.com
ricaud.comricaud.com
rodanandfields.comrodanandfields.com
korres.comkorres.com
Competitors Gravity finds for Caudalie. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Caudalie with clarins.es

07 · Company

The company behind Caudalie.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Caudalie is an e-commerce brand, founded in 1995 according to LinkedIn, on a domain registered in November 1997. It employs about 1,430 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1995, per LinkedIn
Domain registered
19 Nov 1997
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
1,430 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
caudalie.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Caudalie

What people ask Google about Caudalie.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Caudalie legit?

According to Gravity by Benchr, Caudalie is a brand: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it employs 1,430 people on LinkedIn, it has 1,689,099 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Caudalie?

Customers rate Caudalie 2.2 out of 5 on Trustpilot over 55 reviews, 33 of them in the last twelve months: 25% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Caudalie known for?

Caudalie is a French skincare brand that develops natural skincare products using ingredients from the vine and grapes. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Caudalie promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Caudalie advertises on Facebook and Instagram and on Google, where its offers often run. Check caudalie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Caudalie?

Gravity by Benchr records a company, founded in 1995 according to LinkedIn, on a domain registered in 1997, with 1,430 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Caudalie doing well?

Not at the moment. Gravity by Benchr estimates about 1,836,900 visits to caudalie.com in September 2026, up 12% in a month and down 4% over three months. Caudalie ranks #29 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Caudalie's ad budget?

Gravity by Benchr does not publish a spend figure for Caudalie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, Caudalie ranks #29 of 33,626 by estimated traffic. Its closest competitors on the same market are clarins.es, vichy.fr, Meaningful Beauty, ricaud.com, rodanandfields.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Caudalie.