Brand page · Personal Care · United States
Rodan + Fields: 575K visits a month, 311 active Meta ads.
Rodan + Fields — Rodan + Fields is a skincare and haircare brand founded by Stanford-trained dermatologists that develops innovative formulas and technologies to deliver real visible results for various skin and hair concerns. In September 2026 rodanandfields.com drew an estimated 575K visits, up 16% on the month before. It ranks #121 of 33,626 Personal Care brands in United States and holds a 1.9 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Rodan + Fields is a skincare and haircare brand founded by Stanford-trained dermatologists that develops innovative formulas and technologies to deliver real visible results for various skin and hair concerns.
01 · Traffic
How much traffic Rodan + Fields gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rodan + Fields drew an estimated 575K visits in September 2026, up 16% on the month before and up 73% over three months.
- Worldwide#22,242of 4.5M sites · Top 1%
- In United States#7,307of 1.2M sites · Top 1%
- Personal Care, worldwide#818of 215,119 brands · Top 1%
- Personal Care, United States#121of 33,626 brands · Top 1%
575K
estimated visits in September
1 mo ▲ +16.3%4 mo ▲ +72.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rodan + Fields.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rodan + Fields holds 1.9 out of 5 on Trustpilot over 19 reviews, 10 of them in the last twelve months: 21% of customers give five stars and 74% one star. That volume places Rodan + Fields in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Cosmetics Store Skin Care Clinic Cosmetic Products Manufacturer Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rodan + Fields sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rodan + Fields's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Rodan + Fields in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Rodan + Fields is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rodan + Fields runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Redefine What's PossibleRodan + Fields7 Oct 2026video
Use Code WELCOME25 To Save 25%Rodan + Fields7 Oct 2026image
#RFPartner I’m not trying to turn back the clock. I’m taking care of the woman I am today while staying open to who I’m still becoming. ThatRodan + Fields7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rodan and Fields Beauty, LLCverified
Text ad21 Oct 2026Well Connected Media Limitedverified
Text ad21 Oct 2026周毛宁verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rodan + Fields.
The creators who tag @rodanandfields on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rodanandfields on Instagram, led by Londyn | GSU FILM (17K followers, 4.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLondyn | GSU FILM@londynliquinn · 🇺🇸 US | Beauty cosmetics skincare Creator | 17K | 4.0% | 4 | Tagged @rodanandfields |
06 · Competitors according to Gravity
Who Rodan + Fields competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rodan + Fields among Personal Care brands in United States. The closest is Caudalie, then RoC® Skincare, clarins.es, OLAY, vichy.fr, drunkelephant.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Caudaliecaudalie.com | |||||||
| RoC® Skincarerocskincare.com | |||||||
| clarins.esclarins.es | |||||||
| OLAYolay.com | |||||||
| vichy.frvichy.fr | |||||||
| drunkelephant.comdrunkelephant.com |
07 · Company
The company behind Rodan + Fields.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rodan + Fields is a company based in United States, on a domain registered in December 1998. It employs about 17,396 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 8 Dec 1998
- Share capital
- Data not available
- Status
- Operating
- President
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- Activity code
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- Employees
- 17,396 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rodanandfields.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rodan + Fields
What people ask Google about Rodan + Fields.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rodan + Fields legit?
According to Gravity by Benchr, Rodan + Fields is a brand based in United States: its website has existed since December 1998, its Trustpilot profile is claimed by the brand, it employs 17,396 people on LinkedIn, it has 277,266 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rodan + Fields reviews: is it worth it?
Customers rate Rodan + Fields 1.9 out of 5 on Trustpilot over 19 reviews, 10 of them in the last twelve months: 21% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rodan + Fields?
Rodan + Fields is a skincare and haircare brand founded by Stanford-trained dermatologists that develops innovative formulas and technologies to deliver real visible results for various skin and hair concerns. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Rodan + Fields discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rodan + Fields advertises on Facebook and Instagram and on Google, where its offers often run. Check rodanandfields.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Rodan + Fields?
Gravity by Benchr records a company based in United States, whose domain was registered in 1998, with 17,396 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rodan + Fields growing?
Yes. Gravity by Benchr estimates about 574,600 visits to rodanandfields.com in September 2026, up 16% in a month and up 73% over three months. Rodan + Fields ranks #121 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rodan + Fields spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rodan + Fields on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Rodan + Fields ranks #121 of 33,626 by estimated traffic. Its closest competitors on the same market are Caudalie, RoC® Skincare, clarins.es, OLAY, vichy.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rodan + Fields.