- Gravity
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- Cent Pur Cent
Brand page · Personal Care · Belgium
Cent Pur Cent traffic, ads & competitors 32.8k visits a month, 226 active Meta ads, Gravity score 632.
Cent Pur Cent — Cent Pur Cent is a Belgian makeup brand founded in 2016 by Caroline Rigo that creates simple makeup suitable for every skin type, including sensitive skin, and believes makeup can boost confidence. In September 2026 centpurcent.com drew an estimated 32.8k visits, up 4% on the month before. It ranks #33 of 609 Personal Care brands in Belgium and holds a 4.3 Trustpilot rating over 59 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Personal Care brands in Belgium with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cent Pur Cent is a Belgian makeup brand founded in 2016 by Caroline Rigo that creates simple makeup suitable for every skin type, including sensitive skin, and believes makeup can boost confidence.
01 · Traffic
Cent Pur Cent website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cent Pur Cent drew an estimated 32.8k visits in September 2026, up 4% on the month before and up 9% over three months.
- Worldwide#244,155of 4.5m sites · Top 10%
- In Belgium#1,340of 36.5k sites · Top 5%
- Personal Care, worldwide#12,452of 215,119 brands · Top 10%
- Personal Care, Belgium#33of 609 brands · Top 10%
32.8k
estimated visits in September
1 mo ▲ +4.0%4 mo ▲ +9.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Cent Pur Cent reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cent Pur Cent holds 4.3 out of 5 on Trustpilot over 59 reviews, 57 of them in the last twelve months: 68% of customers give five stars and 7% one star. That volume places Cent Pur Cent in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Beauty Product Supplier Cosmetics Store Cosmetics Industry Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Cent Pur Cent best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cent Pur Cent sells on Shopify, 95% of its catalogue in stock. The best seller is Loose Mineral Foundation, at €19.99–€39.99, followed by Eye Pencil - Waterproof and Cent Pur Cent Digital Gift Card.
#1Loose Mineral FoundationCent Pur Cent€19.99–€39.99In stock
#2Eye Pencil - WaterproofCent Pur Cent€22.99In stock
#3Cent Pur Cent Digital Gift CardCent Pur Cent€10.00–€100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cent Pur Cent in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 73% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$39.19
- Currency
- EUR
04 · Ads
Cent Pur Cent ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cent Pur Cent runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2025 (image, text, video).
Nieuw: Lip & Cheek Tint 🩷Cent Pur Cent7 Oct 2026video
Nieuw: Lip & Cheek Tint 🩷Cent Pur Cent7 Oct 2026video
Nieuw: Lip & Cheek Tint 🩷Cent Pur Cent7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mykla BVBAverified
Text ad19 Oct 2026Mykla BVBAverified
Text ad19 Oct 2026Mykla BVBAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Cent Pur Cent influencers
The creators who tag @centpurcent_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Cent Pur Cent competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cent Pur Cent among Personal Care brands in Belgium. The closest is ELYRA BEAUTY, then Emblème Parfums | Les Parfums d'Igor, Bioderma, DOONAILS, usepheromonio, Poco Beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ELYRA BEAUTYelyra-beauty.com | |||||||
| Emblème Parfums | Les Parfums d'Igoremblemeparfums.com | |||||||
| Biodermabioderma.com.pk | |||||||
| DOONAILSch.doonails.com | |||||||
| usepheromoniousepheromonio.com.br | |||||||
| Poco Beautypocobeauty.com |
07 · Company
Who is behind Cent Pur Cent?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cent Pur Cent is a company based in Hasselt, Belgium, founded in 2016 according to LinkedIn, on a domain registered in December 2015. It employs about 31 people.
- Entity country
- 🇧🇪 Belgium · Hasselt
- Founded
- 2016, per LinkedIn
- Domain registered
- 9 Dec 2015
- Status
- Operating
- Employees
- 31 on LinkedIn · 51-200
- Own store
- centpurcent.com · Shopify · EUR
- Catalogue
- 129 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cent Pur Cent
What people ask Google about Cent Pur Cent.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cent Pur Cent a legit company?
According to Gravity by Benchr, Cent Pur Cent is a brand based in Hasselt, Belgium: its website has existed since December 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 52,257 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Cent Pur Cent reviews: is it worth it?
Customers rate Cent Pur Cent 4.3 out of 5 on Trustpilot over 59 reviews, 57 of them in the last twelve months: 68% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Cent Pur Cent sell?
Cent Pur Cent is a Belgian makeup brand founded in 2016 by Caroline Rigo that creates simple makeup suitable for every skin type, including sensitive skin, and believes makeup can boost confidence. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Cent Pur Cent cost?
Cent Pur Cent's best seller, Loose Mineral Foundation, sells from €19.99 to €39.99 on centpurcent.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check centpurcent.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Cent Pur Cent promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Cent Pur Cent advertises on Facebook and Instagram and on Google, where its offers often run. Check centpurcent.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cent Pur Cent?
Cent Pur Cent sells on its own website, centpurcent.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Cent Pur Cent?
Gravity by Benchr records a company based in Hasselt, Belgium, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cent Pur Cent growing?
Yes. Gravity by Benchr estimates about 32,800 visits to centpurcent.com in September 2026, up 4% in a month and up 9% over three months. Cent Pur Cent ranks #33 of 609 Personal Care brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cent Pur Cent use?
Gravity by Benchr identifies centpurcent.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Cent Pur Cent's ad budget?
Gravity by Benchr does not publish a spend figure for Cent Pur Cent on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Belgium?
Among Personal Care brands in Belgium in the Gravity by Benchr index, Cent Pur Cent ranks #33 of 609 by estimated traffic. Its closest competitors on the same market are ELYRA BEAUTY, Emblème Parfums | Les Parfums d'Igor, Bioderma, DOONAILS and usepheromonio. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cent Pur Cent.