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- Charlotte Mills
Brand page · Shoes · United Kingdom
Charlotte Mills traffic, ads & competitors 34k visits a month, 67 active Meta ads, Gravity score 537.
Charlotte Mills — Charlotte Mills is a British bridal brand that creates modern luxury bridal shoes and accessories designed for wedding moments. Each pair of shoes is handcrafted with a signature embossed sole and includes a hidden Silver Sixpence for luck. In September 2026 charlottemills.com drew an estimated 34k visits, down 12% on the month before. It ranks #232 of 2,017 Shoes brands in the United Kingdom and holds a 4.5 Trustpilot rating over 113 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 156 peers: Shoes brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Charlotte Mills is a British bridal brand that creates modern luxury bridal shoes and accessories designed for wedding moments. Each pair of shoes is handcrafted with a signature embossed sole and includes a hidden Silver Sixpence for luck.
01 · Traffic
Charlotte Mills website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Charlotte Mills drew an estimated 34k visits in September 2026, down 12% on the month before and down 46% over three months.
- Worldwide#236,518of 4.5m sites · Top 10%
- In United Kingdom#12,369of 192k sites · Top 10%
- Shoes, worldwide#4,744of 46,962 brands · Top 20%
- Shoes, United Kingdom#232of 2,017 brands · Top 20%
34k
estimated visits in September
1 mo ▼ −11.9%4 mo ▼ −46.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Charlotte Mills reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Charlotte Mills holds 4.5 out of 5 on Trustpilot over 113 reviews, 53 of them in the last twelve months: 78% of customers give five stars and 13% one star. That volume places Charlotte Mills in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Bridal Shop Shoe Store Wedding Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Charlotte Mills best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Charlotte Mills sells on Shopify, 98% of its catalogue in stock. The best seller is Jazzy Pearl, at £260.00, followed by Katie Pearl and Organza Straps.
#1Jazzy PearlCharlotte Mills£260.00In stock
#2Katie PearlCharlotte Mills£295.00In stock
#3Organza StrapsCharlotte Mills£6.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Charlotte Mills in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 88% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$360.67
- Currency
- GBP
04 · Ads
Charlotte Mills ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Charlotte Mills runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
We’re going on tour 🤍Charlotte Mills5 Oct 2026image
We’re going on tour 🤍Charlotte Mills5 Oct 2026image
A little something old, a little something special. A silver sixpence hidden inside every pair, for a little extra luck on your walk down tCharlotte Mills5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad28 Sept 2026charlotte mills ltdverified
Image ad28 Sept 2026charlotte mills ltdverified
Video ad27 Sept 2026charlotte mills ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Charlotte Mills influencers
The creators who tag @charlottemillsshoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @charlottemillsshoes on Instagram, led by The Aisle Edit | Bridal Department Store (10.7k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Aisle Edit | Bridal Department Store@aisleedit_ · 🇬🇧 GB | Fashion style luxury Creator | 10.7k | 0.7% | 3 | Tagged @charlottemillsshoes |
06 · Competitors according to Gravity
Charlotte Mills competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Charlotte Mills among Shoes brands in the United Kingdom. The closest is Sargossa, then Tajna Club, Harriet Wilde, Esska, Mafalda, Widerry.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sargossasargossa.com | |||||||
| Tajna Clubtajnaclub.com | |||||||
| Harriet Wildeharrietwilde.com | |||||||
| Esskaesskashoes.com | |||||||
| Mafaldamafaldahandmade.com | |||||||
| Widerrywiderry.com |
07 · Company
Who is behind Charlotte Mills?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Charlotte Mills is a company based in Oldham, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in September 2005. It employs about 7 people.
- Entity country
- 🇬🇧 United Kingdom · Oldham
- Founded
- 2014, per LinkedIn
- Domain registered
- 29 Sept 2005
- Status
- Operating
- Employees
- 7 on LinkedIn
- Own store
- charlottemills.com · Shopify · GBP
- Catalogue
- 76 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Charlotte Mills
What people ask Google about Charlotte Mills.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Charlotte Mills legit?
According to Gravity by Benchr, Charlotte Mills is a brand based in Oldham, United Kingdom: its website has existed since September 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 98,289 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Charlotte Mills reviews
Customers rate Charlotte Mills 4.5 out of 5 on Trustpilot over 113 reviews, 53 of them in the last twelve months: 78% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Charlotte Mills sell?
Charlotte Mills is a British bridal brand that creates modern luxury bridal shoes and accessories designed for wedding moments. Each pair of shoes is handcrafted with a signature embossed sole and includes a hidden Silver Sixpence for luck. Gravity by Benchr classifies it under Shoes, with Heels making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Charlotte Mills cost?
Charlotte Mills' best seller, Jazzy Pearl, sells £260.00 on charlottemills.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check charlottemills.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Charlotte Mills promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Charlotte Mills advertises on Facebook and Instagram and on Google, where its offers often run. Check charlottemills.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Charlotte Mills?
Charlotte Mills sells on its own website, charlottemills.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Charlotte Mills?
Gravity by Benchr records a company based in Oldham, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2005, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Charlotte Mills doing well?
Not at the moment. Gravity by Benchr estimates about 34,000 visits to charlottemills.com in September 2026, down 12% in a month and down 46% over three months. Charlotte Mills ranks #232 of 2,017 Shoes brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Charlotte Mills use?
Gravity by Benchr identifies charlottemills.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Charlotte Mills' ad budget?
Gravity by Benchr does not publish a spend figure for Charlotte Mills on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in the United Kingdom?
Among Shoes brands in the United Kingdom in the Gravity by Benchr index, Charlotte Mills ranks #232 of 2,017 by estimated traffic. Its closest competitors on the same market are Sargossa, Tajna Club, Harriet Wilde, Esska and Mafalda. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Charlotte Mills.