Brand page · Jewelry · United States
Charmette: 737K visits a month, 1,462 active Meta ads, Gravity score 711.
Charmette — Charmette is an online shop specializing in Italian charm bracelets and 9mm charms. The brand offers customizable waterproof stainless steel charms and bracelets with a promotion of getting a free bracelet when buying 10 charms. In September 2026 charmette.shop drew an estimated 737K visits, up 33% on the month before. It ranks #49 of 33,382 Jewelry brands in United States and holds a 4.6 Trustpilot rating over 1,372 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Charmette is an online shop specializing in Italian charm bracelets and 9mm charms. The brand offers customizable waterproof stainless steel charms and bracelets with a promotion of getting a free bracelet when buying 10 charms.
01 · Traffic
How much traffic Charmette gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Charmette drew an estimated 737K visits in September 2026, up 33% on the month before and up 75% over three months.
- Worldwide#18,326of 4.5M sites · Top 1%
- In United States#6,046of 1.2M sites · Top 1%
- Jewelry, worldwide#235of 132,285 brands · Top 1%
- Jewelry, United States#49of 33,382 brands · Top 1%
737K
estimated visits in September
1 mo ▲ +32.6%4 mo ▲ +74.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Charmette.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Charmette holds 4.6 out of 5 on Trustpilot over 1,372 reviews, 1,297 of them in the last twelve months: 78% of customers give five stars and 6% one star. That volume places Charmette in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Charmette sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Charmette sells on Shopify, 100% of its catalogue in stock. The best seller is Italian Charm Tool, at US$9.99, followed by Cross and Waves.
#2Italian Charm ToolCharmetteUS$9.99In stock
#3CrossCharmetteUS$1.99In stock
WavesCharmetteUS$1.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Charmette in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 94% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1.99
- Currency
- USD
04 · Ads
What Charmette is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Charmette runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2026 (image, text, video).
Buy 10 Charms, Get Your Bracelet FREECharmette13 Oct 2026video
Buy 10 Charms. Bracelet = FREE 🎁Charmette13 Oct 2026video
Buy 10 Charms, Get the Bracelet FREECharmette13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Justice Olsenverified
Text ad20 Oct 2026Justice Olsenverified
Text ad20 Oct 2026Justice Olsenverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Charmette.
The creators who tag @mycharmette on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mycharmette on Instagram, led by Victória (12K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVictória@victoriasancam · 🇧🇷 BR | Relationship couple life Creator | 12K | 0.7% | 2 | Tagged @mycharmette |
06 · Competitors according to Gravity
Who Charmette competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Charmette among Jewelry brands in United States. The closest is MyItalianBracelet, then ALEX AND ANI, nomination.com, es.pandora.net, Exchange Life, Gnoce.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MyItalianBraceletmyitalianbracelet.com | |||||||
| ALEX AND ANIalexandani.com | |||||||
| nomination.comnomination.com | |||||||
| es.pandora.netes.pandora.net | |||||||
| Exchange Lifeexchange-life.com | |||||||
| Gnocegnoce.co.uk |
07 · Company
The company behind Charmette.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Charmette is a company based in Gilbert, United States, on a domain registered in June 2025. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Gilbert
- Founded
- Data not available
- Domain registered
- 11 Jun 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- charmette.shop · Shopify · USD
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Charmette
What people ask Google about Charmette.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Charmette legit?
According to Gravity by Benchr, Charmette is a brand based in Gilbert, United States: its website has existed since June 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 123,629 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Charmette?
Customers rate Charmette 4.6 out of 5 on Trustpilot over 1,372 reviews, 1,297 of them in the last twelve months: 78% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Charmette known for?
Charmette is an online shop specializing in Italian charm bracelets and 9mm charms. The brand offers customizable waterproof stainless steel charms and bracelets with a promotion of getting a free bracelet when buying 10 charms. Gravity by Benchr classifies it under Jewelry, with Charms & Pendants making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Charmette cost?
Charmette's best seller, Italian Charm Tool, sells US$9.99 on charmette.shop. 100% of the catalogue is in stock. Gravity does not track prices daily: check charmette.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Charmette have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Charmette advertises on Facebook and Instagram and on Google, where its offers often run. Check charmette.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Charmette?
Charmette sells on its own website, charmette.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Charmette?
Gravity by Benchr records a company based in Gilbert, United States, whose domain was registered in 2025, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Charmette doing well?
Yes. Gravity by Benchr estimates about 736,700 visits to charmette.shop in September 2026, up 33% in a month and up 75% over three months. Charmette ranks #49 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Charmette use?
Gravity by Benchr identifies charmette.shop as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Charmette spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Charmette on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Charmette ranks #49 of 33,382 by estimated traffic. Its closest competitors on the same market are MyItalianBracelet, ALEX AND ANI, nomination.com, es.pandora.net, Exchange Life. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Charmette.