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- Cherub Baby
Brand page · Baby & Toddler · Australia
Cherub Baby traffic, ads & competitors 30.2k visits a month, 113 active Meta ads, Gravity score 580.
Cherub Baby — Cherub Baby is an Australian brand specializing in baby feeding essentials and thermometers, offering products like portable bottle warmers, forehead thermometers, baby food makers, and reusable food pouches. In September 2026 cherubbaby.com.au drew an estimated 30.2k visits, down 27% on the month before. It ranks #13 of 579 Baby & Toddler brands in Australia.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Baby & Toddler brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cherub Baby is an Australian brand specializing in baby feeding essentials and thermometers, offering products like portable bottle warmers, forehead thermometers, baby food makers, and reusable food pouches.
01 · Traffic
Cherub Baby website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cherub Baby drew an estimated 30.2k visits in September 2026, down 27% on the month before and down 55% over three months.
- Worldwide#261,130of 4.5m sites · Top 10%
- In United States#81,555of 1.2m sites · Top 10%
- Baby & Toddler, worldwide#80of 2,509 brands · Top 5%
- Baby & Toddler, United States#13of 579 brands · Top 5%
30.2k
estimated visits in September
1 mo ▼ −26.9%4 mo ▼ −55.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Cherub Baby reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cherub Baby holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Cherub Baby best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cherub Baby sells on Shopify, 88% of its catalogue in stock. The best seller is Cherub Baby Glass Pouch Filling Station, at A$34.99, followed by Baby Food Pouch & Breast Milk Bag Organiser and Reusable Baby Food Pouches, Yoghurt Pouches - Animal Set 150ml 5PK.
#1Cherub Baby Glass Pouch Filling StationCherub BabyA$34.99In stock
#2Baby Food Pouch & Breast Milk Bag OrganiserCherub BabyA$13.99In stock
#3Reusable Baby Food Pouches, Yoghurt Pouches - Animal Set 150ml 5PKCherub BabyA$12.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cherub Baby in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 91% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$36.96
- Currency
- AUD
04 · Ads
Cherub Baby ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cherub Baby runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
⚡ FREE SHIPPING | Limited Time OfferCherub Baby12 Oct 2026image
Press One Button. Meal Prep DoneCherub Baby12 Oct 2026image
A little yoghurt and berry snack for my girl🍓 Mealtimes have become so much more fun (and definitely messier 😂) as she gets more independenCherub Baby11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Sept 2026Liquid Digital Solutionsverified
Text ad13 Jun 2026Liquid Digital Solutionsverified
Text ad25 Feb 2026Liquid Digital Solutionsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Cherub Baby influencers
The creators who tag @cherubbabyaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cherubbabyaustralia on Instagram, led by LETEESHA MCSWAIN (37.2k followers, 19.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLETEESHA MCSWAIN@leteeshamcswain · 🇦🇺 AU | Parenting family Creator | 37.2k | 19.8% | 1 | Tagged @cherubbabyaustralia |
06 · Competitors according to Gravity
Cherub Baby competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cherub Baby among Baby & Toddler brands in Australia. The closest is beaubaby.shop, then Lion & Lady, zooli.com.au, gingerberry.com.au, All4Ella, Stix & Stones.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| beaubaby.shopbeaubaby.shop | |||||||
| Lion & Ladylionandlady.com | |||||||
| zooli.com.auzooli.com.au | |||||||
| gingerberry.com.augingerberry.com.au | |||||||
| All4Ellaall4ella.com.au | |||||||
| Stix & Stonesstixxstones.com.au |
07 · Company
Who is behind Cherub Baby?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cherub Baby is a company based in OAKLEIGH, Australia, founded in 2009 according to LinkedIn. It employs about 5 people.
- Entity country
- 🇦🇺 Australia · OAKLEIGH
- Founded
- 2009, per LinkedIn
- Employees
- 5 on LinkedIn
- Own store
- cherubbaby.com.au · Shopify · AUD
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cherub Baby
What people ask Google about Cherub Baby.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cherub Baby legit?
According to Gravity by Benchr, Cherub Baby is a brand based in OAKLEIGH, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 39,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Cherub Baby?
Cherub Baby is an Australian brand specializing in baby feeding essentials and thermometers, offering products like portable bottle warmers, forehead thermometers, baby food makers, and reusable food pouches. Gravity by Benchr classifies it under Baby & Toddler, with Baby & Toddler making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Cherub Baby expensive?
Cherub Baby's best seller, Cherub Baby Glass Pouch Filling Station, sells A$34.99 on cherubbaby.com.au. 88% of the catalogue is in stock. Gravity does not track prices daily: check cherubbaby.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Cherub Baby discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cherub Baby advertises on Facebook and Instagram and on Google, where its offers often run. Check cherubbaby.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cherub Baby?
Cherub Baby sells on its own website, cherubbaby.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Cherub Baby?
Gravity by Benchr records a company based in OAKLEIGH, Australia, founded in 2009 according to LinkedIn, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cherub Baby growing?
Not at the moment. Gravity by Benchr estimates about 30,200 visits to cherubbaby.com.au in September 2026, down 27% in a month and down 55% over three months. Cherub Baby ranks #13 of 579 Baby & Toddler brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cherub Baby use?
Gravity by Benchr identifies cherubbaby.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Cherub Baby spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cherub Baby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler brands in Australia?
Among Baby & Toddler brands in Australia in the Gravity by Benchr index, Cherub Baby ranks #13 of 579 by estimated traffic. Its closest competitors on the same market are beaubaby.shop, Lion & Lady, zooli.com.au, gingerberry.com.au and All4Ella. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cherub Baby.