Brand page · Personal Care

chi.com Top 5% worldwide Top 5% in Personal Care
chi.com· Salesforce_commerce·Since 1993

chi.com: 129K visits a month, 22 active Meta ads.

chi.com — CHI is a brand that sells professional-grade hair care products and styling tools. In September 2026 chi.com drew an estimated 129K visits, down 11% on the month before. It ranks #630 of 33,626 Personal Care brands.

chi.com@chihaircare 290KYouTube 10KFacebookLinkedIn 260Trustpilot 4.1Meta Ad Library 22

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
129K
−11% vs. August 2026
Instagram followers
290K
3,449 posts · @chihaircare
Trustpilot
4.1
5 reviews · 2 in 12 months
Meta ads
22
active · on Google since 2025
Products
—
Data not available
Rank in United States
#630
of 33,626 in Personal Care
LinkedIn
260
followers · 13 employees
Earned media value
€59.9k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

CHI is a brand that sells professional-grade hair care products and styling tools.

01 · Traffic

How much traffic chi.com gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

chi.com drew an estimated 129K visits in September 2026, down 11% on the month before and up 12% over three months.

  • Worldwide#75,463of 4.5M sites · Top 5%
  • In United States#24,909of 1.2M sites · Top 5%
  • Personal Care, worldwide#3,628of 215,119 brands · Top 5%
  • Personal Care, United States#630of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

129K

estimated visits in September

1 mo ▼ −10.9%4 mo ▲ +11.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about chi.com.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

chi.com holds 4.1 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 80% of customers give five stars and 20% one star.

Trustpilotread 20 Oct 2026
4.1TrustScore · 5 reviews · 2 in 12 months
5 ★80%
4 ★0%
3 ★0%
2 ★0%
1 ★20%

Hair Salon Hair Extensions Supplier Hair Extension Technician Hairdresser Hair Replacement Service Hair Product Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What chi.com sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read chi.com's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Health & Beauty1%
Clothing Accessories0%

The dominant category places chi.com in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about chi.com.

The creators who tag @chihaircare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @chihaircare · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who chi.com competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for chi.com among Personal Care brands. The closest is Kenra Professional, then Paul Mitchell, Bio Ionic, ghdhair.com, t3micro.fr, Tymo Beauty.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Kenra Professionalkenraprofessional.com
Paul Mitchellpaulmitchell.com
Bio Ionicbioionic.com
ghdhair.comghdhair.com
t3micro.frt3micro.fr
Tymo Beautytymobeauty.com
Competitors Gravity finds for chi.com. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare chi.com with Kenra Professional

07 · Company

The company behind chi.com.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

chi.com is an e-commerce brand, founded in 1968 according to LinkedIn, on a domain registered in May 1993. It employs about 13 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1968, per LinkedIn
Domain registered
6 May 1993
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
13 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
chi.com · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about chi.com

What people ask Google about chi.com.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is chi.com legit?

According to Gravity by Benchr, chi.com is a brand: its website has existed since May 1993, it sells on a Salesforce_commerce store, it employs 13 people on LinkedIn, it has 290,289 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What does chi.com sell?

CHI is a brand that sells professional-grade hair care products and styling tools. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Is there a chi.com discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: chi.com advertises on Facebook and Instagram and on Google, where its offers often run. Check chi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy chi.com?

chi.com sells on its own website, chi.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind chi.com?

Gravity by Benchr records a company, founded in 1968 according to LinkedIn, on a domain registered in 1993, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is chi.com growing?

Yes. Gravity by Benchr estimates about 129,300 visits to chi.com in September 2026, down 11% in a month and up 12% over three months. chi.com ranks #630 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does chi.com use?

Gravity by Benchr identifies chi.com as a Salesforce_commerce store. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records.

What is chi.com's ad budget?

Gravity by Benchr does not publish a spend figure for chi.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, chi.com ranks #630 of 33,626 by estimated traffic. Its closest competitors on the same market are Kenra Professional, Paul Mitchell, Bio Ionic, ghdhair.com, t3micro.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with chi.com.