Brand page · Personal Care · United States
Paul Mitchell: 135K visits a month, 19 active Meta ads, Gravity score 500.
Paul Mitchell — John Paul Mitchell Systems is a manufacturer of high-quality hair care products and styling tools through several brands including Paul Mitchell, Awapuhi Wild Ginger, Tea Tree, Neuro, MITCH, and professional hair color brands. In September 2026 paulmitchell.com drew an estimated 135K visits, down 22% on the month before. It ranks #595 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
John Paul Mitchell Systems is a manufacturer of high-quality hair care products and styling tools through several brands including Paul Mitchell, Awapuhi Wild Ginger, Tea Tree, Neuro, MITCH, and professional hair color brands.
01 · Traffic
How much traffic Paul Mitchell gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paul Mitchell drew an estimated 135K visits in September 2026, down 22% on the month before and down 31% over three months.
- Worldwide#72,648of 4.5M sites · Top 5%
- In United States#23,958of 1.2M sites · Top 5%
- Personal Care, worldwide#3,478of 215,119 brands · Top 5%
- Personal Care, United States#595of 33,626 brands · Top 5%
135K
estimated visits in September
1 mo ▼ −22.1%4 mo ▼ −31.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paul Mitchell.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paul Mitchell holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Hair Product Store Hairdresser Hair Salon
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paul Mitchell sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Paul Mitchell sells on Shopify, 93% of its catalogue in stock. The best seller is Sculpting Foam, at US$10.00–US$31.00, followed by Awapuhi Moisture Mist and Paul Mitchell Liter Pump.
#1Sculpting FoamPaul MitchellUS$10.00–US$31.00In stock
#2Awapuhi Moisture MistPaul MitchellUS$15.00In stock
#3Paul Mitchell Liter PumpPaul MitchellUS$4.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Paul Mitchell in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 70% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$28.00
- Currency
- USD
04 · Ads
What Paul Mitchell is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paul Mitchell runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Paul Mitchell6 Oct 2026video
FREE Gift With $65+*Paul Mitchell5 Oct 2026image
FREE Gift With $65+*Paul Mitchell5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026John Paul Mitchell Systemsverified
Text ad20 Oct 2026John Paul Mitchell Systemsverified
Text ad20 Oct 2026John Paul Mitchell Systemsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paul Mitchell.
The creators who tag @paulmitchell on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paulmitchell on Instagram, led by Hair by Andres (10.6K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHair by Andres@hair.by.andres · INTL | Beauty cosmetics skincare Creator | 10.6K | 0.3% | 15 | Tagged @paulmitchell |
06 · Competitors according to Gravity
Who Paul Mitchell competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paul Mitchell among Personal Care brands in United States. The closest is Kérastase, then chi.com, pascalcoste-shopping.com, SalonCentric, Design Essentials, John Frieda US.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kérastasekerastase.fr | |||||||
| chi.comchi.com | |||||||
| pascalcoste-shopping.compascalcoste-shopping.com | |||||||
| SalonCentricsaloncentric.com | |||||||
| Design Essentialsdesignessentials.com | |||||||
| John Frieda USjohnfrieda.com |
07 · Company
The company behind Paul Mitchell.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paul Mitchell is a company based in Santa Clarita, United States, founded in 1980 according to LinkedIn, on a domain registered in June 1997. It employs about 777 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Clarita
- Founded
- 1980, per LinkedIn
- Domain registered
- 11 Jun 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 777 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paulmitchell.com · Shopify · USD
- Catalogue
- 141 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paul Mitchell
What people ask Google about Paul Mitchell.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paul Mitchell legit or a scam?
According to Gravity by Benchr, Paul Mitchell is a brand based in Santa Clarita, United States: its website has existed since June 1997, it sells on a Shopify store, it employs 777 people on LinkedIn, it has 385,177 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Paul Mitchell sell?
John Paul Mitchell Systems is a manufacturer of high-quality hair care products and styling tools through several brands including Paul Mitchell, Awapuhi Wild Ginger, Tea Tree, Neuro, MITCH, and professional hair color brands. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Paul Mitchell prices: how much is it?
Paul Mitchell's best seller, Sculpting Foam, sells from US$10.00 to US$31.00 on paulmitchell.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check paulmitchell.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Paul Mitchell discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paul Mitchell advertises on Facebook and Instagram and on Google, where its offers often run. Check paulmitchell.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Paul Mitchell?
Paul Mitchell sells on its own website, paulmitchell.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Paul Mitchell?
Gravity by Benchr records a company based in Santa Clarita, United States, founded in 1980 according to LinkedIn, on a domain registered in 1997, with 777 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paul Mitchell growing?
Not at the moment. Gravity by Benchr estimates about 135,400 visits to paulmitchell.com in September 2026, down 22% in a month and down 31% over three months. Paul Mitchell ranks #595 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paul Mitchell use?
Gravity by Benchr identifies paulmitchell.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Paul Mitchell's ad budget?
Gravity by Benchr does not publish a spend figure for Paul Mitchell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Paul Mitchell ranks #595 of 33,626 by estimated traffic. Its closest competitors on the same market are Kérastase, chi.com, pascalcoste-shopping.com, SalonCentric, Design Essentials. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paul Mitchell.