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  4. ちいかわマーケット

Brand page · Toys · Japan

ちいかわマーケット Top 1% worldwide Top 1% in Japan Top 1% in Toys Top 1% in Toys in Japan
chiikawamarket.jp·🇯🇵 中央区, Japan· Shopify

ちいかわマーケット traffic, ads & competitors 12.3m visits a month, 214 active Meta ads.

ちいかわマーケット — Chiikawa Market is the official merchandise shop for the popular Chiikawa characters created by illustrator Nagano. It sells various products including plush toys, miscellaneous goods, stationery, apparel, and limited edition items featuring characters like Chiikawa, Hachiware, Usagi, and Momonga. In September 2026 chiikawamarket.jp drew an estimated 12.3m visits, up 32% on the month before. It ranks #1 of 565 Toys brands in Japan.

chiikawamarket.jp@chiikawa_market 342kYouTube 13.2kTrustpilot 4.0Meta Ad Library 214

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
12.3m
+32% vs. August 2026
Instagram followers
342k
983 posts · @chiikawa_market
Trustpilot
4.0
3 reviews · 1 in 12 months
Meta ads
214
active · on Google since 2026
Products
16%
in stock · 1,006 collections
Rank in Japan
#1
of 565 in Toys
LinkedIn
—
Data not available
Earned media value
€18.0k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Chiikawa Market is the official merchandise shop for the popular Chiikawa characters created by illustrator Nagano. It sells various products including plush toys, miscellaneous goods, stationery, apparel, and limited edition items featuring characters like Chiikawa, Hachiware, Usagi, and Momonga.

01 · Traffic

ちいかわマーケット website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

ちいかわマーケット drew an estimated 12.3m visits in September 2026, up 32% on the month before and up 426% over three months.

  • Worldwide#1,748of 4.5m sites · Top 1%
  • In Japan#129of 154k sites · Top 1%
  • Toys, worldwide#6of 50,509 brands · Top 1%
  • Toys, Japan#1of 565 brands · Top 1%
Monthly visitssource Sept 2026

12.3m

estimated visits in September

1 mo ▲ +31.9%4 mo ▲ +425.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

ちいかわマーケット reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

ちいかわマーケット holds 4.0 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
4.0TrustScore · 3 reviews · 1 in 12 months
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Clothing Store Fashion Accessories Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

ちいかわマーケット best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

ちいかわマーケット sells on Shopify, 16% of its catalogue in stock. The best seller is ちいかわ オタ活 うさぎマスコット(うちわ), at JP¥1,870, followed by [Pre-Order] Chiikawa Happy Bag 2027 (Sheep Year) [Ships sequentially from mid December 2026] [Cannot be canceled even if and [Pre-order]Chiikawa Movie "Chiikawa" Mascot (Siren/Normal)[Ships sequentially from late November 2026] [Cannot be cancel.

ProductsCatalogue read Oct 2026
  • #1ちいかわ オタ活 うさぎマスコット(うちわ)ちいかわマーケットJP¥1,870In stock
  • #2[Pre-Order] Chiikawa Happy Bag 2027 (Sheep Year) [Ships sequentially from mid December 2026] [Cannot be canceled even ifちいかわマーケットJP¥11,000In stock
  • #3[Pre-order]Chiikawa Movie "Chiikawa" Mascot (Siren/Normal)[Ships sequentially from late November 2026] [Cannot be cancelちいかわマーケットJP¥2,420In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Art & Drawing Toys9%
Dolls, Playsets & Toy Figures9%
Towels6%
Cosmetic & Toiletry Bags6%

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys20%
Linens & Bedding7%
Clothing7%
Kitchen & Dining6%
Cosmetic & Toiletry Bags6%

The dominant category places ちいかわマーケット in its comparison group.

Prices and ratingsstore data
Average rating
4.98 / 5
Rated products
22% of the catalogue
In stock
16%
Upper price quartile
US$13.89
Currency
JPY

05 · Influencers

ちいかわマーケット influencers

The creators who tag @chiikawa_market on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @chiikawa_market on Instagram, led by 🍭ame︴chiikawa fan ︴ちいかわ推し活 (16.4k followers, 29.0% engagement).

Influencersaccounts tagging @chiikawa_market · Instagram
AccountProfileFollowersEngagementTagsRelationship
�🍭ame︴chiikawa fan ︴ちいかわ推し活@_guruguru_candy_ · 🇯🇵 JPParenting family Creator16.4k29.0%6Tagged @chiikawa_market
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

ちいかわマーケット competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for ちいかわマーケット among Toys brands in Japan. The closest is ナガノマーケット公式通販, then san-x.co.jp, トーキング【Talking】, nagano-info.jp, chiikawa-info.jp, chiikawamogumogu.jp.

CompetitorsToys · Japan · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ナガノマーケット公式通販nagano-market.jp
san-x.co.jpsan-x.co.jp
トーキング【Talking】shop.talking.design
nagano-info.jpnagano-info.jp
chiikawa-info.jpchiikawa-info.jp
chiikawamogumogu.jpchiikawamogumogu.jp
Competitors Gravity finds for ちいかわマーケット. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare ちいかわマーケット with ナガノマーケット公式通販

07 · Company

Who is behind ちいかわマーケット?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

ちいかわマーケット is a company based in 中央区, Japan.

Legal entityGravity index, Sept 2026
Entity country
🇯🇵 Japan · 中央区
DistributionGravity index, Sept 2026
Own store
chiikawamarket.jp · Shopify · JPY
Catalogue
1,006 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about ちいかわマーケット

What people ask Google about ちいかわマーケット.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is ちいかわマーケット legit?

According to Gravity by Benchr, ちいかわマーケット is a brand based in 中央区, Japan: it sells on a Shopify store, it has 341,511 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What does ちいかわマーケット sell?

Chiikawa Market is the official merchandise shop for the popular Chiikawa characters created by illustrator Nagano. It sells various products including plush toys, miscellaneous goods, stationery, apparel, and limited edition items featuring characters like Chiikawa, Hachiware, Usagi, and Momonga. Gravity by Benchr classifies it under Toys, with Art & Drawing Toys making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does ちいかわマーケット cost?

ちいかわマーケット's best seller, ちいかわ オタ活 うさぎマスコット(うちわ), sells JP¥1,870 on chiikawamarket.jp. 16% of the catalogue is in stock. Gravity does not track prices daily: check chiikawamarket.jp before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a ちいかわマーケット discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: ちいかわマーケット advertises on Facebook and Instagram and on Google, where its offers often run. Check chiikawamarket.jp for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy ちいかわマーケット?

ちいかわマーケット sells on its own website, chiikawamarket.jp, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Is ちいかわマーケット growing?

Yes. Gravity by Benchr estimates about 12,328,400 visits to chiikawamarket.jp in September 2026, up 32% in a month and up 426% over three months. ちいかわマーケット ranks #1 of 565 Toys brands in Japan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does ちいかわマーケット use?

Gravity by Benchr identifies chiikawamarket.jp as a Shopify store (standard plan, not Shopify Plus), selling in JPY. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records.

What is ちいかわマーケット's ad budget?

Gravity by Benchr does not publish a spend figure for ちいかわマーケット on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in Japan?

Among Toys brands in Japan in the Gravity by Benchr index, ちいかわマーケット ranks #1 of 565 by estimated traffic. Its closest competitors on the same market are ナガノマーケット公式通販, san-x.co.jp, トーキング【Talking】, nagano-info.jp and chiikawa-info.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ちいかわマーケット.