Brand page · Clothing · United Kingdom
CHO: 145K visits a month, 8 active Meta ads, Gravity score 528.
CHO — CHO is a family-owned fashion and lifestyle retailer that stocks over 40 brands including Barbour, Tommy Hilfiger, Belstaff, Armani, Hugo Boss, Gant, and Paul Smith. In September 2026 cho.co.uk drew an estimated 145K visits, up 17% on the month before. It ranks #375 of 19,668 Clothing brands in United Kingdom and holds a 4.8 Trustpilot rating over 25,991 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
CHO is a family-owned fashion and lifestyle retailer that stocks over 40 brands including Barbour, Tommy Hilfiger, Belstaff, Armani, Hugo Boss, Gant, and Paul Smith.
01 · Traffic
How much traffic CHO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CHO drew an estimated 145K visits in September 2026, up 17% on the month before and up 17% over three months.
- Worldwide#68,569of 4.5M sites · Top 5%
- In United Kingdom#3,506of 192K sites · Top 5%
- Clothing, worldwide#6,391of 459,295 brands · Top 5%
- Clothing, United Kingdom#375of 19,668 brands · Top 5%
145K
estimated visits in September
1 mo ▲ +17.3%4 mo ▲ +16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CHO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CHO holds 4.8 out of 5 on Trustpilot over 25,991 reviews, 1,266 of them in the last twelve months: 92% of customers give five stars and 2% one star. That volume places CHO in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Fashion Accessories Store Outerwear Store Clothing Store T-Shirt Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CHO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CHO sells on Shopify, 63% of its catalogue in stock. The best seller is UGG Scuffette II Womens Slipper - Chestnut, at £95.00, followed by BOSS Orange Re.Maine Mens Regular Fit Comfort-Stretch Denim Jeans - Dark Blue 403 and Birkenstock Arizona Oiled Leather LEOI Unisex Sandals - Habana.
#1UGG Scuffette II Womens Slipper - ChestnutCHO£95.00In stock
#2BOSS Orange Re.Maine Mens Regular Fit Comfort-Stretch Denim Jeans - Dark Blue 403CHO£68.00In stock
#3Birkenstock Arizona Oiled Leather LEOI Unisex Sandals - HabanaCHO£101.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CHO in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 5% of the catalogue
- In stock
- 63%
- Upper price quartile
- US$133.35
- Currency
- GBP
04 · Ads
What CHO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CHO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
CHO Fashion & LifestyleCHO Fashion & Lifestyle6 Oct 2026image
Was £49 Now £33CHO Fashion & Lifestyle5 Oct 2026image
default_collection_headlineCHO Fashion & Lifestyle2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Country House (Carlisle) Ltdverified
Text ad20 Oct 2026Country House (Carlisle) Ltdverified
Text ad20 Oct 2026Country House (Carlisle) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CHO.
The creators who tag @chofashionandlifestyle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who CHO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CHO among Clothing brands in United Kingdom. The closest is aboutyou.fr, then endclothing.com, The Foot Factory, Spartoo, zalando.fr, ZALORA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aboutyou.fraboutyou.fr | |||||||
| endclothing.comendclothing.com | |||||||
| The Foot Factorythefootfactory.co.uk | |||||||
| Spartoospartoo.eu | |||||||
| zalando.frzalando.fr | |||||||
| ZALORAzalora.com |
07 · Company
The company behind CHO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CHO is a company based in Carlisle, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in September 1999. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Carlisle
- Founded
- 2023, per LinkedIn
- Domain registered
- 3 Sept 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cho.co.uk · Shopify · GBP
- Catalogue
- 627 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CHO
What people ask Google about CHO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CHO legit or a scam?
According to Gravity by Benchr, CHO is a brand based in Carlisle, United Kingdom: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 4,176 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
CHO reviews
Customers rate CHO 4.8 out of 5 on Trustpilot over 25,991 reviews, 1,266 of them in the last twelve months: 92% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is CHO?
CHO is a family-owned fashion and lifestyle retailer that stocks over 40 brands including Barbour, Tommy Hilfiger, Belstaff, Armani, Hugo Boss, Gant, and Paul Smith. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
CHO prices: how much is it?
CHO's best seller, UGG Scuffette II Womens Slipper - Chestnut, sells £95.00 on cho.co.uk. 63% of the catalogue is in stock. Gravity does not track prices daily: check cho.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
CHO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CHO advertises on Facebook and Instagram and on Google, where its offers often run. Check cho.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy CHO?
CHO sells on its own website, cho.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind CHO?
Gravity by Benchr records a company based in Carlisle, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in 1999, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CHO growing?
Yes. Gravity by Benchr estimates about 145,200 visits to cho.co.uk in September 2026, up 17% in a month and up 17% over three months. CHO ranks #375 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CHO use?
Gravity by Benchr identifies cho.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does CHO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CHO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, CHO ranks #375 of 19,668 by estimated traffic. Its closest competitors on the same market are aboutyou.fr, endclothing.com, The Foot Factory, Spartoo, zalando.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CHO.