Brand page · Clothing · Australia
City Beach: 3.8m visits a month, 428 active Meta ads.
City Beach — City Beach is a surf, skate, and street fashion retailer operating in Australia with over 65 stores and 300 brands. In September 2026 citybeach.com drew an estimated 3.8m visits, up 22% on the month before. It ranks #3 of 12,275 Clothing brands in Australia and holds a 3.8 Trustpilot rating over 3,671 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
City Beach is a surf, skate, and street fashion retailer operating in Australia with over 65 stores and 300 brands.
01 · Traffic
How much traffic City Beach gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
City Beach drew an estimated 3.8m visits in September 2026, up 22% on the month before and up 9% over three months.
- Worldwide#4,945of 4.5m sites · Top 1%
- In Australia#78of 105k sites · Top 1%
- Clothing, worldwide#314of 459,295 brands · Top 1%
- Clothing, Australia#3of 12,275 brands · Top 1%
3.8m
estimated visits in September
1 mo ▲ +21.8%4 mo ▲ +8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about City Beach.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
City Beach holds 3.8 out of 5 on Trustpilot over 3,671 reviews, 54 of them in the last twelve months: 74% of customers give five stars and 13% one star. That volume places City Beach in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Children's Clothing Store Beach Clothing Store Clothing Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What City Beach sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read City Beach's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places City Beach in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What City Beach is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
City Beach runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Up to 70% Off*City Beach6 Oct 2026image
Up to 70% Off*City Beach5 Oct 2026image
Cool Runs Deep 😎City Beach5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Trustee For City Beach Trustverified
Text ad21 Oct 2026The Trustee For City Beach Trustverified
Text ad21 Oct 2026The Trustee For City Beach Trustverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about City Beach.
The creators who tag @citybeachaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @citybeachaustralia on Instagram, led by Nicole, Indie and Makai (97k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicole, Indie and Makai@nicole_indie_and_makai · 🇦🇺 AU | Fashion style luxury Creator | 97k | 0.7% | 8 | Tagged @citybeachaustralia |
06 · Competitors according to Gravity
Who City Beach competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for City Beach among Clothing brands in Australia. The closest is Billabong, then Surf Dive 'n Ski, North Beach, store.clan.it, hurley.com, Rip Curl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Billabongbillabong.com.au | |||||||
| Surf Dive 'n Skisds.com.au | |||||||
| North Beachnorthbeach.co.nz | |||||||
| store.clan.itstore.clan.it | |||||||
| hurley.comhurley.com | |||||||
| Rip Curlripcurl.com.au |
07 · Company
The company behind City Beach.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
City Beach is a company based in Australia, founded in 1985 according to LinkedIn, on a domain registered in February 1996. It employs about 970 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1985, per LinkedIn
- Domain registered
- 2 Feb 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 970 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- citybeach.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about City Beach
What people ask Google about City Beach.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is City Beach legit?
According to Gravity by Benchr, City Beach is a brand based in Australia: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 970 people on LinkedIn, it has 471,431 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
City Beach reviews: is it worth it?
Customers rate City Beach 3.8 out of 5 on Trustpilot over 3,671 reviews, 54 of them in the last twelve months: 74% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is City Beach?
City Beach is a surf, skate, and street fashion retailer operating in Australia with over 65 stores and 300 brands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
City Beach promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: City Beach advertises on Facebook and Instagram and on Google, where its offers often run. Check citybeach.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy City Beach?
City Beach sells on its own website, citybeach.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind City Beach?
Gravity by Benchr records a company based in Australia, founded in 1985 according to LinkedIn, on a domain registered in 1996, with 970 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is City Beach doing well?
Yes. Gravity by Benchr estimates about 3,760,400 visits to citybeach.com in September 2026, up 22% in a month and up 9% over three months. City Beach ranks #3 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does City Beach use?
Gravity by Benchr identifies citybeach.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is City Beach's ad budget?
Gravity by Benchr does not publish a spend figure for City Beach on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, City Beach ranks #3 of 12,275 by estimated traffic. Its closest competitors on the same market are Billabong, Surf Dive 'n Ski, North Beach, store.clan.it and hurley.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with City Beach.