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- CLOTH & PAPER
Brand page · Filing & Organization · United States
CLOTH & PAPER: 239k visits a month, 15 active Meta ads, Gravity score 634.
CLOTH & PAPER — CLOTH & PAPER is a luxury stationery and organization brand offering planners, dividers, inserts, and accessories along with monthly subscriptions. In September 2026 clothandpaper.com drew an estimated 239k visits, up 9% on the month before. It ranks #10 of 1,013 Filing & Organization brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 25 peers: Filing & Organization brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
CLOTH & PAPER is a luxury stationery and organization brand offering planners, dividers, inserts, and accessories along with monthly subscriptions.
01 · Traffic
How much traffic CLOTH & PAPER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CLOTH & PAPER drew an estimated 239k visits in September 2026, up 9% on the month before and up 38% over three months.
- Worldwide#45,140of 4.5m sites · Top 5%
- In United States#14,728of 1.2m sites · Top 5%
- Filing & Organization, worldwide#24of 4,231 brands · Top 1%
- Filing & Organization, United States#10of 1,013 brands · Top 1%
239k
estimated visits in September
1 mo ▲ +9.0%4 mo ▲ +37.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CLOTH & PAPER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CLOTH & PAPER holds 3.2 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 25% of customers give five stars and 25% one star. On Google, CLOTH & PAPER scores 4.6 over 12 reviews.
Stationery Store Stationery Manufacturer Digital Printing Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CLOTH & PAPER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CLOTH & PAPER sells on Shopify, 95% of its catalogue in stock. The best seller is Free Returns and Package Protection, at US$0.98–US$140.38, followed by The Intention Box: Stationery & Pen Subscription | Month to Month and Transparent Page Flags.
#1Free Returns and Package ProtectionCLOTH & PAPERUS$0.98–US$140.38In stock
#2The Intention Box: Stationery & Pen Subscription | Month to MonthCLOTH & PAPERUS$55.00In stock
#3Transparent Page FlagsCLOTH & PAPERUS$3.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CLOTH & PAPER in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 91% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$18.25
- Currency
- USD
04 · Ads
What CLOTH & PAPER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CLOTH & PAPER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Cloth & PaperCloth & Paper23 Sept 2026image
Uni-ball One Gel Pen | 0.38 mmCloth & Paper30 Aug 2026image
Task Planner InsertsCloth & Paper27 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cloth & Paper, Co.verified
Text ad20 Oct 2026Cloth & Paper, Co.verified
Text ad19 Oct 2026Cloth & Paper, Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CLOTH & PAPER.
The creators who tag @cloth_and_paper on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who CLOTH & PAPER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CLOTH & PAPER among Filing & Organization brands in United States. The closest is Plum Paper, then Erin Condren, Aura Estelle, The Happy Planner, Day Designer, STERLING INK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Plum Paperplumpaper.com | |||||||
| Erin Condrenerincondren.com | |||||||
| Aura Estelleauraestelle.com | |||||||
| The Happy Plannerthehappyplanner.com | |||||||
| Day Designerdaydesigner.com | |||||||
| STERLING INKsterling-ink.com |
07 · Company
The company behind CLOTH & PAPER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CLOTH & PAPER is a company based in Richmond, United States, founded in 2015 according to LinkedIn, on a domain registered in August 2011. It employs about 153 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Richmond
- Founded
- 2015, per LinkedIn
- Domain registered
- 20 Aug 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 153 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- clothandpaper.com · Shopify · USD
- Catalogue
- 96 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CLOTH & PAPER
What people ask Google about CLOTH & PAPER.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CLOTH & PAPER legit or a scam?
According to Gravity by Benchr, CLOTH & PAPER is a brand based in Richmond, United States: its website has existed since August 2011, it sells on a Shopify store, it employs 153 people on LinkedIn, it has 194,665 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does CLOTH & PAPER sell?
CLOTH & PAPER is a luxury stationery and organization brand offering planners, dividers, inserts, and accessories along with monthly subscriptions. Gravity by Benchr classifies it under Filing & Organization, with Calendars, Organizers & Planners making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does CLOTH & PAPER cost?
CLOTH & PAPER's best seller, Free Returns and Package Protection, sells from US$0.98 to US$140.38 on clothandpaper.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check clothandpaper.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
CLOTH & PAPER promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CLOTH & PAPER advertises on Facebook and Instagram and on Google, where its offers often run. Check clothandpaper.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy CLOTH & PAPER?
CLOTH & PAPER sells on its own website, clothandpaper.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns CLOTH & PAPER?
Gravity by Benchr records a company based in Richmond, United States, founded in 2015 according to LinkedIn, on a domain registered in 2011, with 153 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CLOTH & PAPER doing well?
Yes. Gravity by Benchr estimates about 239,500 visits to clothandpaper.com in September 2026, up 9% in a month and up 38% over three months. CLOTH & PAPER ranks #10 of 1,013 Filing & Organization brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CLOTH & PAPER use?
Gravity by Benchr identifies clothandpaper.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does CLOTH & PAPER spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CLOTH & PAPER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Filing & Organization brands in United States?
Among Filing & Organization brands in United States in the Gravity by Benchr index, CLOTH & PAPER ranks #10 of 1,013 by estimated traffic. Its closest competitors on the same market are Plum Paper, Erin Condren, Aura Estelle, The Happy Planner and Day Designer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CLOTH & PAPER.