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- Coat Defense
Brand page · Outdoor Recreation · United States
Coat Defense traffic, ads & competitors 68.1k visits a month, 49 active Meta ads, Gravity score 596.
Coat Defense — Coat Defense provides effective solutions for skin and coat health that are safe for animals, the humans who care for them, and the planet they share. The brand offers natural products for dogs, cats, horses, and humans. In September 2026 coatdefense.com drew an estimated 68.1k visits, up 53% on the month before. It ranks #506 of 14,873 Outdoor Recreation brands in the United States and holds a 3.7 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 820 peers: Outdoor Recreation brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Coat Defense provides effective solutions for skin and coat health that are safe for animals, the humans who care for them, and the planet they share. The brand offers natural products for dogs, cats, horses, and humans.
01 · Traffic
Coat Defense website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Coat Defense drew an estimated 68.1k visits in September 2026, up 53% on the month before and up 109% over three months.
- Worldwide#130,510of 4.5m sites · Top 5%
- In United States#42,371of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#2,616of 101,136 brands · Top 5%
- Outdoor Recreation, United States#506of 14,873 brands · Top 5%
68.1k
estimated visits in September
1 mo ▲ +52.6%4 mo ▲ +108.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Coat Defense reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Coat Defense holds 3.7 out of 5 on Trustpilot over 23 reviews, 15 of them in the last twelve months: 48% of customers give five stars and 43% one star. That volume places Coat Defense in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Coat Defense best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Coat Defense sells on Shopify, 100% of its catalogue in stock. The best seller is Daily Preventative Powder, at US$19.00–US$67.00, followed by Paw Licker Bundle and Trouble Spot Drying Paste - Canine and Cats - 5oz.
#1Daily Preventative PowderCoat DefenseUS$19.00–US$67.00In stock
#2Paw Licker BundleCoat DefenseUS$54.00In stock
#3Trouble Spot Drying Paste - Canine and Cats - 5ozCoat DefenseUS$19.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Coat Defense in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 98% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$81.00
- Currency
- USD
04 · Ads
Coat Defense ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Coat Defense runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
Not Allergies. It's Yeast.Coat Defense7 Oct 2026video
4 Products. Zero Funk.Coat Defense5 Oct 2026image
Not Allergies. It's Yeast.Coat Defense4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Horsepowder, Inc.verified
Text ad20 Oct 2026Horsepowder, Inc.verified
Text ad20 Oct 2026Horsepowder, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Coat Defense influencers
The creators who tag @coat_defense on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @coat_defense on Instagram, led by Lainey Ashker (37.9k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLainey Ashker@laineyea · 🇺🇸 US | Pets nature Creator | 37.9k | 2.1% | 2 | Tagged @coat_defense |
06 · Competitors according to Gravity
Coat Defense competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Coat Defense among Outdoor Recreation brands in the United States. The closest is Summit Animal Health, then Basic Animal Health, The Gilded Paddock, Blue Mountain Hay, MAVRIK equine, The Hoof & Paw Co..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Summit Animal Healthsummitanimalhealth.com | |||||||
| Basic Animal Healthbasicanimalhealth.com | |||||||
| The Gilded Paddockthegildedpaddock.com | |||||||
| Blue Mountain Haybluemountainhay.com | |||||||
| MAVRIK equinemavrikequine.com | |||||||
| The Hoof & Paw Co.thehoofandpawcompany.com |
07 · Company
Who is behind Coat Defense?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Coat Defense is a company based in Ashburn, United States, on a domain registered in November 2015. It employs about 2 people.
- Entity country
- 🇺🇸 United States · Ashburn
- Domain registered
- 18 Nov 2015
- Status
- Operating
- Employees
- 2 on LinkedIn
- Own store
- coatdefense.com · Shopify · USD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Coat Defense
What people ask Google about Coat Defense.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Coat Defense legit or a scam?
According to Gravity by Benchr, Coat Defense is a brand based in Ashburn, United States: its website has existed since November 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 43,938 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Coat Defense reviews: is it worth it?
Customers rate Coat Defense 3.7 out of 5 on Trustpilot over 23 reviews, 15 of them in the last twelve months: 48% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Coat Defense?
Coat Defense provides effective solutions for skin and coat health that are safe for animals, the humans who care for them, and the planet they share. The brand offers natural products for dogs, cats, horses, and humans. Gravity by Benchr classifies it under Outdoor Recreation, with Equestrian making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Coat Defense cost?
Coat Defense's best seller, Daily Preventative Powder, sells from US$19.00 to US$67.00 on coatdefense.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check coatdefense.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Coat Defense discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Coat Defense advertises on Facebook and Instagram and on Google, where its offers often run. Check coatdefense.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Coat Defense?
Coat Defense sells on its own website, coatdefense.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Coat Defense?
Gravity by Benchr records a company based in Ashburn, United States, whose domain was registered in 2015, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Coat Defense doing well?
Yes. Gravity by Benchr estimates about 68,100 visits to coatdefense.com in September 2026, up 53% in a month and up 109% over three months. Coat Defense ranks #506 of 14,873 Outdoor Recreation brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Coat Defense use?
Gravity by Benchr identifies coatdefense.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Coat Defense spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Coat Defense on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in the United States?
Among Outdoor Recreation brands in the United States in the Gravity by Benchr index, Coat Defense ranks #506 of 14,873 by estimated traffic. Its closest competitors on the same market are Summit Animal Health, Basic Animal Health, The Gilded Paddock, Blue Mountain Hay and MAVRIK equine. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Coat Defense.